Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » ad buying & planning | 68 | 97 |
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| » cross media | 107 | 58 |
| » demographics | 31 | 134 |
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| » e-commerce | 80 | 85 |
| » email marketing | 21 | 144 |
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| » major account moves | 1 | 164 |
| » major brands | 24 | 141 |
| » major players news | 40 | 125 |
| » measurement & analytics | 12 | 153 |
| » minorities | 4 | 161 |
| » mobile marketing | 51 | 114 |
| » multi-channel marketing | 12 | 153 |
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| » online ad market | 30 | 135 |
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| » signs of what's to come | 95 | 70 |
| » small business | 7 | 158 |
| » spam & anti-spam | 1 | 164 |
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| » syndication & RSS | 3 | 162 |
| » technical innovation | 21 | 144 |
| » telecom | 23 | 142 |
| » text ads | 14 | 151 |
| » tools & software | 11 | 154 |
| » top stories | 22 | 143 |
| » travel | 3 | 162 |
| » user experience | 25 | 140 |
| » viral marketing & social media | 9 | 156 |
| » weblog marketing | 14 | 151 |
| » women | 6 | 159 |
| » worst practices | 3 | 162 |
| » Youth | 18 | 147 |
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
ROI, New Options for Video Email Marketing
A business case - complete with tangible ROI - for video email marketing is taking shape, accompanied by new offerings in the marketplace. However, because this rich multimedia twist on traditional email is relatively new, there are several caveats when developing a pricing strategy, according to a new report (pdf) by the Interactive Advertising Bureau (IAB).
The ability to embed vid [...]
Posted: Friday, November 13th 2009
Swiss Postal Service Brings Mail to 'Net
Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email.
Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online.
Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service, [...]
Posted: Monday, July 13th 2009
Nike Adds SocNet Sharing Feature to Marketing Emails
Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line.
ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links.
News of Nike's SWYN inclusion was reported by the [...]
Posted: Monday, February 23rd 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Only 16% of Students Read Marketing Email
Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports.
The research, which was designed to uncover how students communi [...]
Posted: Thursday, December 11th 2008
55% of CMOs Are Disinterested in Social Networks
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts [...]
Posted: Monday, December 1st 2008
News Releases Not Just for Press, Serve Wide Variety of Functions
Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a [...]
Posted: Wednesday, November 26th 2008
Direct Marketing to Comprise 53% of '09 Ad Spend
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and - though they will grow slowly - are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast report from The Direct Marketing Association (DMA), [...]
Posted: Tuesday, November 25th 2008
Online Retail Traffic Down for 8th Consecutive Week
US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier, according to data from Hitwise, an Experian company, writes Retailer Daily.
The Hitwise Retail 500 Index accounted for 2.92% of all US web visits f [...]
Posted: Thursday, October 30th 2008
Mobile -- Better at Reaching Democrats than Republicans?
As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts.
Much has been said of the Obama campaign's us [...]
Posted: Wednesday, October 1st 2008
'Call to Action' Advertising Hits $419MM by 2012
"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts [...]
Posted: Friday, September 12th 2008
'Gamma Women' 55M Strong, Define New Marketing Model
The number of Gamma women in America - those that influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report (pdf) from Meredith Corporation ( [...]
Posted: Wednesday, September 10th 2008
45% of Search Marketers Don't Integrate Offline Efforts
Nearly half (45 percent) of search engine marketers do not integrate search marketing efforts with offline channels, according to the iProspect Search Engine Marketing Integration Study, conducted by JupiterResearch, MarketingCharts [...]
Posted: Wednesday, September 3rd 2008
Paper Catalog Remains Primary Remote Sales Channel
The paper catalog is still the largest revenue generator -- some 50 percent of sales in both 2007 and 2008 -- among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales continue to grow, a new study finds (via Retailer Daily).
[...]
Posted: Thursday, August 28th 2008
Local Online Media Offer Significant Ad Advantage
Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the "Local Online Media: From Advertising to Action " study by the Online Publishers Association (OPA), MarketingCharts [...]
Posted: Tuesday, August 26th 2008
Billboards Identify Shoppers by Past Purchases ... and by Sight
In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him.
The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"
[...]
Posted: Tuesday, August 26th 2008
Polo Launches Mobile eCommerce Site
Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief [...]
Posted: Friday, August 22nd 2008
Olympics-Related Site Traffic Takes Off
NBC's and Yahoo's Olympics sites lead the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites -- and NBC's online-video offering have also gained momentum, according to (pdf) Nielsen Online, writes MarketingCharts.
[...]
Posted: Tuesday, August 12th 2008