Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » user experience | 59 | 378 |
| » viral marketing & social media | 18 | 419 |
| » weblog marketing | 12 | 425 |
| » women | 1 | 436 |
| » worst practices | 29 | 408 |
| » Youth | 4 | 433 |
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Nike Adds SocNet Sharing Feature to Marketing Emails
Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line.
ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links.
News of Nike's SWYN inclusion was reported by the [...]
Posted: Monday, February 23rd 2009
Google: Checkout Icon Increases Ad Click-Thru 10%
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past.
Google Checkout [...]
Posted: Wednesday, January 7th 2009
Comcast Scarfs Daily Candy Down for $125M
Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million -- incrementally higher than the $100M it asked for two years ago, reports The Wall Street Journal. [...]
Posted: Wednesday, August 6th 2008
Google Gets $1.10 for Each New Dollar Spent on Search, 77% of All Search Spend
Google accounted for 77.4 percent of US search engine ad spend in Q2, an increase of 2 percentage points over 2Q07, according to Efficient Frontier's "US Search Engine Performance Report: Q2 2008," based on data from a fixed set of large-scale search advertisers, [...]
Posted: Friday, July 18th 2008
Mobile Commerce Accelerates
Some 9 million US mobile subscribers have used their mobile phone to pay for goods or services, and half of all data users (49 percent) say they expect to participate in mobile commerce in the future, according to Nielsen Mobile figures issued at the Internet Retailer Conference and Exhibition in Chicago.
Among the findings presented:
As of Q1 2008, 3.6 percent of US mobile subscribers -- [...]
Posted: Friday, June 20th 2008
Google Search Users Spend More than Yahoo Search Users
Amidst last week's news of an ad deal between Google and Yahoo, Hitwise's Heather Hopkins examined the search audiences of both firms, finding a greater propensity by Google users to spend greater than $500 online, [...]
Posted: Monday, June 16th 2008
Google Gains - All Other Top Engines Lose - Search Share in April
Americans conducted 10.6 billion core searches* in April, and top-ranked Google Sites continued to gain market share, accounting for nearly 62 percent of searches conducted in the month, according to the monthly comScore qSearch analysis, MarketingCharts reports.
US Core Search Rankings
Go [...]
Posted: Friday, May 23rd 2008
Search Rankings for Europe Issued, Russian Engine Beats Yahoo, Microsoft
Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and Microsoft, the data s [...]
Posted: Thursday, May 8th 2008
TNS: US Ad Expenditures Up Just 0.2% in 2007
The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes.
F [...]
Posted: Wednesday, March 26th 2008
BIGresearch to Clinton, Obama: New Media an Alternative to High-Priced TV Ads
Members of all US political parties are using new media in large numbers, making it a smart, cost-effective alternative to expensive television ads for the campaigns of the still-battling Democratic Presidential candidates, according to BIGresearch (via MarketingCharts).
The top three new [...]
Posted: Thursday, March 20th 2008
Paid Search Commands Online Advertising in '07; Google Dominates Paid Search
Google dominated paid search advertising in 2007, raking in 75 percent of US ad spend in the market, up a whopping 15 percentage points from 60 percent in 2006, according to a new eMarketer report, "Search Engine Marketing: User and Spending Trends," [...]
Posted: Friday, February 1st 2008
875MM Consumers Shopped Online, Up 40% in 2 Years
Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits, [...]
Posted: Wednesday, January 30th 2008
Digital Music Sales Near $3B, Don't Offset Low CD Sales
Music sold online and via mobile rose from zero to an estimated $2.9 billion -- or 15 percent of industry sales -- in the last five years, making music more digitally advanced than any entertainment sector besides games, according to a report from the international music industry, writes MarketingCharts.
[...]
Posted: Monday, January 28th 2008
Holiday Recap: Online Retail Website Traffic Up 17%
Despite concerns about the economy, online traffic to retail websites grew over the 2007 holiday season.
US visits to the Hitwise Retail Index in the Thanksgiving-to-Christmas period increased 17 percent, compared with the year earlier, according to a Hitwise report, writes MarketingCharts.
[...]
Posted: Thursday, January 24th 2008
LL Bean Number One in Customer Service in 2007
Consumers say LL Bean delivered the best customer service in all retail formats in '07, according to the third annual NRF Foundation/American Express Customer Service Survey, write [...]
Posted: Friday, January 18th 2008
Record Industry Goes All Amazon on Apple for Super Bowl Promo
The 2004 Super Bowl was highlighted by Pepsi's giveaway of a million songs via Apple's iTunes. But in a sign of the growing hostility between the record industry and Apple, Pepsi this time will be giving away not a milllion but a billion songs - via Amazon.
According to The New York Times, r [...]
Posted: Tuesday, January 15th 2008
Microsoft Goes Shopping with Grocery Cart Ads via Digital Displays
Microsoft is working with a company named MediaCart to serve up ads to supermarket shoppers based on both their shopping lists and past purchases, reports The Associated Press.
Beginning in the second half of 2008, Microsoft and MediaCart will roll out the test phase, targeting shoppers with ShopRite loyalty cards. Cardholders will be able to visit a website and p [...]
Posted: Monday, January 14th 2008
Amazon Scores Coup with DRM-free Sony MP3 Catalog
Sony BMG has announced that songs from its library will be available as DRM-free MP3s through Amazon.com, reports Variety.
Sony becomes the fourth of the four major record labels to join Amazon's MP3 store. Tracks from the label will be offered without rights-management encoding, making them playable on just about any portable music player.
Sony just [...]
Posted: Friday, January 11th 2008
Google Sets New High: 66% of US Searches in December
Google accounted for 65.98 percent of all US searches in the four weeks ended Dec. 29, 2007 - its highest share ever and 7 percent more than in the year-earlier period, according to data from Hitwise, reports MarketingCharts. In 2007, Google's share of US searches averaged 64 percent, Hitwise said.
[...]
Posted: Wednesday, January 9th 2008