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Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

Directory Battle Heats up Between Yellowpages and Superpages.com

Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts   [...]
Posted: Tuesday, March 25th 2008

Yellow Pages Use Growing -- 17.2B Searches in '07

Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing industry research (via MarketingCharts). Print usage remained stab  [...]
Posted: Wednesday, February 27th 2008

Interactive Ad Revenue to Reach $147B Globally, $62.4B in US

The global ad market reached $600 billion in 2007 and will grow at a compound annual growth rate (CAGR) of 2.7 percent to reach $707 billion in 2012, propelled in large part by growth in the interactive segment, according to a new report from The Kelsey Group, writes Marke  [...]
Posted: Tuesday, February 26th 2008

Small Businesses Love Online, but Rely on Traditional Advertising

Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads. Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses,   [...]
Posted: Thursday, December 20th 2007

Consumers Expect Local Businesses to Pick up Phone, Fix Online Info

Eight of 10 Americans have little patience for merchants who don't answer the phone. For the key demographic for most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts. The implications of the study,  [...]
Posted: Friday, September 14th 2007

Mobile Local Search Dampened by Poor UK Weather

Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial's Q2 Mobile Local Search Index 2007, reports MarketingCharts. Compared with the year-ago quarter, there were decreases in searches for history and culture (down 16 perce  [...]
Posted: Friday, August 24th 2007

IAB and Lead Generation Committee Release Best Practices for Lead Generation

The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices. At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators. Two major considerations served as guidelines for the final product: Security - lead generation data should be encrypted  [...]
Posted: Wednesday, August 15th 2007

Tradeshows Rely on Online Advertising, Partnership Marketing

Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts. Reviewing interactive floor plans is the third most-utilized website function   [...]
Posted: Thursday, July 19th 2007

Small Businesses Find Mobile Success

Small businesses are finding that having mobile-friendly websites is beneficial for pulling in business, reports the Wall Street Journal. The proliferation of low-cost and easy-to-use software is helping mobile website development move from just big companies to small ones that don't have dedicated IT staffs. Many services now offer not only the ability t  [...]
Posted: Friday, April 6th 2007

Google Website Optimizer Gets 'Trusted Consultants'

On the heels of announcing the availability of its Website Optimizer, Google has named several firms as "trusted consultants" to help companies use the tool, reports ClickZ. Five companies have been tapped by Google as "trusted consultants": FutureNow, Optimost, EpikOne, ROI Revolution and SiteTuners. Companies that aren't familiar with multi-variate testing ca  [...]
Posted: Thursday, April 5th 2007

Zlio Offers Online Shops for All

Launching in the U.S. last week, France-based Zlio allows people the chance to set up their own e-tail store without actually having anything of their own to sell. Relying instead on products from large e-tailers, Zlio shopkeepers need worry only about promotion and product selection. Zlio started life as a recommendation service, moving in Sept. 2006 to a model that makes opening an online shop as easy as   [...]
Posted: Tuesday, February 13th 2007

InfoUSA to Rename Donnelly, Launch Networking Site

InfoUSA Inc. has dropped the Donnelly Marketing brand, renaming the unit InfoUSA National Accounts. The unit formerly known as Donnelly Marketing will move to InfoUSA's headquarters in Omaha, Nebraska; all technology, database marketing and product functions will take place there, writes DM News (  [...]
Posted: Wednesday, December 27th 2006

E-Commerce Trends Emerge as Holiday Spending Booms

Consumers spent $21.7 billion online (excluding travel and auctions), in the U.S. in the first 50 days of the holiday seasons - Nov. 1 through Dec. 20 - or 26 percent more than the year-earlier, according to comScore. Among the e-commerce trends this holiday season are increased traffic to retail sites from social networks and blogs; increased sales of luxury items; a longer shopping period; and the emergence of the long tail   [...]
Posted: Tuesday, December 26th 2006

Free 'Click-to-Call' Feature Now Found on Google Maps

Google is rolling out click-to-call functionality in the U.S. via Google Maps. http://maps.google.com/ Microsoft's Windows Live Local has been offering click to call, but the feature has been showing up on Google Maps as well, with Google picking up the tab for the call, writes Garett French in a ZDNet blog, citing Washington state blogger Justin Uberti, who offers details. http://juberti.blogspot  [...]
Posted: Friday, November 17th 2006

IBM Ads Launch In-Banner Video, Audio, Text Chat

Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps. Two new IBM banner ads running on B2B sites, inviting visitors to connect directly with an IBM "concierge" to discuss the Express Advantage product suite, reports ClickZ. Visitors can launch a chat session within the ad unit, without leaving the page. Using video, VoIP an  [...]
Posted: Monday, October 23rd 2006

Yahoo Revamps Its Small-Biz E-commerce Platform

Yahoo has revamped its Merchant Solutions e-commerce platform, with an emphasis on immediate sales results for merchants. Yahoo claims that about 40,000 merchants - or roughly 12 percent of all online stores - use the Yahoo e-commerce solution and about 1 million sites use Yahoo's hosting and web design services, E-Commerce Times reports. The   [...]
Posted: Wednesday, October 18th 2006

Google, Yahoo Lead a Growing Local Search Market

About 109 million people, 63 percent of U.S. internet users, performed a local search online in July - 43 percent more than a year earlier, according to a comScore study of the size and growth of the U.S. local search market Google and Yahoo sites accounted for the largest share of local searches in July: 30 percent and 29 percent, respectively. Microsoft sites garnered 12 percent, followed by the Time Warner network   [...]
Posted: Friday, September 29th 2006