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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Holiday Shoppers Take Mobile Barcode Scanning Mainstream
[...]
Posted: Thursday, December 23rd 2010
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Swiss Postal Service Brings Mail to 'Net
Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email.
Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online.
Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service, [...]
Posted: Monday, July 13th 2009
Case Study: Crutchfield's eNewsletter Makeover
Email marketing faces numerous obstacles: spam filters, high bounce rates and a generation of consumers that are inattentive to marketing messages that do not directly address their interests, or allow for external control, organization, and management.
And many marketers do not capitalize on the "key marketing moment" of the first interaction -- or the welcome email -- with just 76% of the l [...]
Posted: Friday, March 20th 2009
Offers.com: Another Day, Another Deal Site
Vertive, an Austin-based performance marketing company, launched a search engine for online deals and coupons, writes Search Engine Land.
The site, Offers.com, provides coupons and deals from more than 1,000 merchants. Each is classified by product or service into more than 150 categories with the option of further categorizing these into deals, coupon co [...]
Posted: Thursday, March 5th 2009
Link between Subject Line Length, Email Clicks Weaker than Thought
Though shorter email subject lines correlate with higher open and click rates, subject-line word order and content may be just as important to email performance, according to research by Epsilon.
[...]
Posted: Tuesday, January 13th 2009
One Easy Fix Could Cure Email Marketers' Impotence
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an [...]
Posted: Monday, October 27th 2008
The Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively - [...]
Posted: Tuesday, August 12th 2008
Gmail Creates 'Never Send it to Spam' Filter
Google's Gmail, which lets users filter emails based on certain criteria (all email from a certain address, or featuring given keywords, can be automatically archived, labeled, or deleted, for example), just added a new option to its filtering system: "Never send to spam."
"Ticking this should ensure that a certain email [with defined criteria] will not be accidentally sorted into the spam folder," wrote Blogoscoped.
The "Spa [...]
Posted: Wednesday, August 6th 2008
Kia.com Most Useful Auto Manufacturer Site for New-Car Shopping
Kia.com ranks highest among automotive manufacturer websites for usefulness in new-vehicle shopping, according to (pdf) the J.D. Power and Associates 2008 Manufacturer Web Site Evaluation Study (MWES) -- Wave 2, writes MarketingCharts.
The semi-annual study measure [...]
Posted: Wednesday, July 2nd 2008
Independent Hotels' Online Presence Lagging
The gap in online presence is widening between smaller, independent hotels in the US and larger hotel chains that have embraced the web, according to recently released research from GuestCentric, MarketingCharts writes.
Independent hotels with fewer than 80 rooms are facing more challenges online, including struggling [...]
Posted: Monday, June 30th 2008
Forget Ringtones, Games -- Consumers Want Practical Mobile Internet
Rather than entertainment and ringtones on mobile phones, US and UK consumers want practical mobile web activities -- like phone-optimized banking and travel planning, according to a survey from dotMobi and AKQA Mobile that measured mobile internet use and attitudes, MarketingCharts [...]
Posted: Friday, June 27th 2008
Shoppers Primed for a New World of Shopping Experiences
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
[...]
Posted: Monday, May 19th 2008
New Rules Added to CAN-SPAM
The Federal Trade Commission (FTC) has issued four new rules pertaining to the CAN-SPAM Act of 2003.
In the wake of the new rules, DirectMag.com says the FTC decided not to shorten the time marketers must honor opt-out requests from 10 days to three. The opt-out honor window remains at 10 days.
The new guidelines follow thus:
- People cannot be required to [...]
Posted: Wednesday, May 14th 2008
Text-Based Discounts May Spark Impulse Buys for Fashion Mag Advertisers
Hearst Magazines has added ShopText technology to a slew of its publications, including Redbook and Seventeen.
ShopText enables readers to text product keywords to a number in exchange for coupons or samples.
Hearst has been using the system in select titles since 2006. ShopText keywords were particularly powerful among CosmoGIRL readers.
The technology is a baby step closer to text-based mobile shopping.
Amazon debuted a [...]
Posted: Wednesday, April 30th 2008
Consumers Return to Online Shopping Sites That Embrace Web 2.0
With consumers continuing to spend briskly online, and social websites aggregating ever-larger numbers of participants, the twain - online shopping and social networking - may finally be meeting, according to a nationwide survey from Guidance and Synovate, writes MarketingCharts.
In the n [...]
Posted: Friday, April 18th 2008
Mobile Advertising Brand Recall Up 20 Percent in Q1
Some 41 percent of cell phone users who remembered seeing mobile advertising could recall at least one brand.
That's up 20 percent from three months ago, when 34 percent recalled at least one brand, according to Limbo's "Mobile Advertising Report Q1 2008," -- [...]
Posted: Friday, March 28th 2008