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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 326 | 256 |
| » ad pricing | 16 | 566 |
| » ad selling | 117 | 465 |
| » ad targeting | 210 | 372 |
| » ad technologies & vendors | 128 | 454 |
| » advertainment | 312 | 270 |
| » Advertising | 2 | 580 |
| » affiliate marketing | 5 | 577 |
| » agencies & ad departments | 91 | 491 |
| » alternative marketing | 289 | 293 |
| » Asia/Pacific | 11 | 571 |
| » automotive | 55 | 527 |
| » b2b | 9 | 573 |
| » best practices | 63 | 519 |
| » biz buzz | 213 | 369 |
| » broadband | 119 | 463 |
| » campaigns & creatives of note | 237 | 345 |
| » case studies | 16 | 566 |
| » co-op marketing & partnerships | 131 | 451 |
| » computers & tech | 43 | 539 |
| » consumer packaged goods | 45 | 537 |
| » cross media | 154 | 428 |
| » demographics | 134 | 448 |
| » direct marketing | 23 | 559 |
| » domain names | 109 | 473 |
| » don't believe the hype | 10 | 572 |
| » e-commerce | 66 | 516 |
| » email marketing | 10 | 572 |
| » Europe | 32 | 550 |
| » events | 16 | 566 |
| » finance | 13 | 569 |
| » global | 5 | 577 |
| » healthcare | 6 | 576 |
| » How-to | 4 | 578 |
| » I-PR & business communications | 9 | 573 |
| » instant messaging marketing | 13 | 569 |
| » interviews | 2 | 580 |
| » intrusive formats | 8 | 574 |
| » Latin America | 1 | 581 |
| » legal, government & regulation | 19 | 563 |
| » loyalty & retention | 54 | 528 |
| » major account moves | 17 | 565 |
| » major brands | 275 | 307 |
| » major players news | 217 | 365 |
| » measurement & analytics | 20 | 562 |
| » media convergence | 165 | 417 |
| » minorities | 2 | 580 |
| » mobile marketing | 59 | 523 |
| » multi-channel marketing | 51 | 531 |
| » new and improved | 54 | 528 |
| » nonsense & parodies | 15 | 567 |
| » online ad market | 212 | 370 |
| » pearls of wisdom | 6 | 576 |
| » people | 43 | 539 |
| » personalization | 31 | 551 |
| » political parties & organizations | 11 | 571 |
| » privacy | 7 | 575 |
| » promotions | 69 | 513 |
| » publishing | 148 | 434 |
| » research & stats | 73 | 509 |
| » rich media | 152 | 430 |
| » search engine marketing | 26 | 556 |
| » seniors | 1 | 581 |
| » sex sells | 2 | 580 |
| » signs of doom | 5 | 577 |
| » signs of what's to come | 177 | 405 |
| » small business | 2 | 580 |
| » spam & anti-spam | 2 | 580 |
| » Spanish-speaking | 4 | 578 |
| » syndication & RSS | 39 | 543 |
| » technical innovation | 17 | 565 |
| » telecom | 15 | 567 |
| » text ads | 35 | 547 |
| » tools & software | 49 | 533 |
| » top stories | 22 | 560 |
| » travel | 3 | 579 |
| » user experience | 201 | 381 |
| » viral marketing & social media | 125 | 457 |
| » weblog marketing | 43 | 539 |
| » women | 36 | 546 |
| » worst practices | 27 | 555 |
| » Youth | 126 | 456 |
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Zynga Gives Lady Gaga Her Own Game
Social game-maker Zynga is giving musical artist Lady Gaga her own game to release tracks from her upcoming album 'Born This Way.'
Called GagaVille, the game will lead players through various challenges that, once they complete, will reward them with exclusive tracks. The album is coming out on May 23 and the GagaVille promotion runs May 17 through May 26. While a number of brands have used the Zynga pla [...]
Posted: Wednesday, May 11th 2011
Odwalla Facebook Marketing Campaign Plays Off Musical Fest
Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway.
Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor [...]
Posted: Wednesday, March 31st 2010
Repo Men Promotion Latest to Use Barcode Tech
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient [...]
Posted: Wednesday, March 10th 2010
SocNets, Oscars Bisect in Many, Varied Ways
This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television.
Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live s [...]
Posted: Monday, March 8th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Grammy Awards Turn Social to Promote Upcoming Show
The GRAMMY Awards is launching an integrated online ad campaign that will focus on real time postings by fans on such sites as YouTube, Twitter, Flickr and Facebook.
Called "We're All Fans" the campaign is to promote its upcoming 52nd show, airing live CBS Jan. 31, 8 - 11:30 p.m. ET/PT. The We' [...]
Posted: Wednesday, January 13th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Industry Buzz & Snippets: 12/30/09
Industry:
Four ways technology will change advertising in 2010.
Virtual Goods:
Virtual goods give web firms new revenue in ad slump.
Campaigns:
NHL goes [...]
Posted: Wednesday, December 30th 2009
Ford Fiesta Gets Role in 'If I Can Dream'
The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream', - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu.
The show will follow [...]
Posted: Tuesday, December 22nd 2009
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
New Twitter 'Lists' Connect Pro Sports Fans
The National Hockey League (NHL) is using Twitter’s new "Lists" tool to connect and share online conversations by its fans regarding the league’s individual teams.
The league’s initiative is among the first examples of a major brand using the recently-debuted Twitter “Lists†function, which lets users create groupings of their favorite users that others can easily keep tabs on.
The feature enables users to fo [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
ABC Turns Print Ads into Online Video Platforms
In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.
When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on.
"It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment ( [...]
Posted: Friday, September 4th 2009
MySpace Snaps Up iLike Music Sharing Service
Adding credence to a week's worth of rumors and hearsay, social network MySpace has purchased iLike, a music application that lets users recommend songs and share playlists on their social networks of choice.
iLike is among a handful of brands that managed to build a viable business atop open platforms proffered by traffic-rich sites like Facebook. In July the site served 2.9 million unique visitors in the US, 59.2 [...]
Posted: Thursday, August 20th 2009
Celeb Product Hawkers Don't Sway LinkedIn Users
Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products, [...]
Posted: Thursday, August 6th 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009