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How Long with Consumers Click on Those iAd Ads?

It has been several days since Apple rolled out its iAd advertising platform and from the first wave of accounts, it is a success. One developer, Jason Ting, famously posted details of his initial iAd earnings for an LED camera light application - he has seen a click-through rate of nearly 12% and earned a total of $1,372.20 in revenue in a single day.  A big reason for the success is, of course, that u  [...]
Posted: Monday, July 12th 2010

The Battle of the Ad Formats Gets Underway

The online ad industry is on the prowl for new ad formats that go beyond what display and search have delivered - or not, depending on whose point of view is being voiced. Google, a market-maker for ad formats, appears to be embracing interactive video ads, according to the Wall Street Journal, which reported on Allen & Co.'s annual gathering of media moguls. Such ads, according   [...]
Posted: Monday, July 12th 2010

Large Advertisers Boost Q1 Spending

The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media. P&G Remains Biggest Spender The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar. Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar  [...]
Posted: Wednesday, May 26th 2010

Is Mobile Ad Tech Really as Bad as Jobs Says?

When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing.  But are mobile ads - as we know them today - really that bad? Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as   [...]
Posted: Tuesday, April 13th 2010

How to Hire a Digital Marketing Agency: The Final Round

We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies. Here is the   [...]
Posted: Thursday, April 1st 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

Time Sells Ad Space on SocNet Pages

Hoping to expand its monetizable online real estate, Time.com is seeking potential ad revenue sources on its Facebook, Twitter and YouTube pages. The ad relationships come in the form of co-branded sponsorships. Siemens shall be the first to try what's been dubbed Time's "Stay Connected" program, which, among typical ad buys like banners on Time.com, will include placement on Time's social networking pages. The only socnet that has made a formal revenue-sharing deal with Time is YouTube. B  [...]
Posted: Monday, August 31st 2009

Virgin 'Bails Out' Hardup Customers Facing Layoffs

Hoping to stimulate consumer spend and spark some brand loyalty on the side, prepaid wireless firm Virgin Mobile USA is offering its laid-off customers calling plans for three months, fully-paid, including taxes and surcharges. The so-called Pink Slip Protection Plan launches April 15, AdAge reports. Customers that select plans that cost $29.99 or more will be automatically enrolled, but must be clients for at least two months before el  [...]
Posted: Friday, April 10th 2009

iPhone Gets Dynamic Ad Network Platform

Adrollo has launched a service that enables iPhone app developers to switch between different ad networks without submitting a new application to Apple. The offering currently supports five different ad networks, with more expected to follow. From the Adrollo dashboard, developers can review their existing ad setup and specify which ad networks they wish to utilize, as well as how often their ads appear. At the developer's preference, Adrollo can also automatically switch between all avail  [...]
Posted: Thursday, April 2nd 2009

Jango Implements Pay-for-Play Online Radio Model

Music streaming service Jango, which is six million monthly listeners strong, launched a program that enables labels and artists to buy "plays" on its site. For as little as $30, Jango Airplay lets bands, for example, buy 1,000 plays on Jango. When artists buy a package, they have the option of choosing other artists upon alongside which their music may be recommended. Each song gives listeners the opportunity to buy the track on   [...]
Posted: Monday, March 9th 2009

Stardoll, Piczo to Merge Operations

Virtual worlds Piczo and Stardoll have announced plans to merge their international operations, in hopes of better appealing to advertisers. Stardoll operates as a virtual paper doll site for tween girls. Piczo positions itself as a friendly environment for young pop culture fans. Combined, the social networks serve about 20 million unique users; both focus heavily on forming strategic partnership  [...]
Posted: Monday, March 9th 2009

Google Explores Expandable Adverts

Google is testing expandable ads for its AdSense and AdWords programs. When a user clicks on a display ad, it will temporarily expand over the content. According to Google, ads will not not expand to more than double their original width or height, and users may close the ads at any time. And while it takes  [...]
Posted: Thursday, March 5th 2009

BrightKit Rebrands, Monetizes Microblogging

BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale. ow.ly, a properietary ser  [...]
Posted: Monday, February 23rd 2009

Sponsored Web Series Makes Facebook Debut

Facebook application publisher Slide has inked an exclusive partnership to distribute a web series on behalf of Katalyst Media, founded by Ashton Kutcher and Jason Goldberg. In the self-deprecating style of 30Rock, a TV series about reality show producers, KatalystHQ follows the hijinks of employees at Katalyst, which primarily functions as a film and media production firm. Designed with Facebook's audience in mind, it will be distributed via Slide FunSpace, one of the top five applications o  [...]
Posted: Friday, February 6th 2009

Teen Tracking firm Alloy Snaps Up Sports Source TAKKLE

Teen media/tracking firm Alloy Media+Marketing has acquired TAKKLE.com, a high school sports/college recruitment site. TAKKLE launched in 2006 and immediately drew the interest of Sports Illustrated, which used the site to expand its high school outreach efforts. It enables high school athletes to build personal and team-based profiles, share photos and videos  [...]
Posted: Thursday, February 5th 2009

'Net Efforts Sweep the Super Bowl

Prevailing over claims that the economy would hit the Super Bowl hard, NBC reported a record $206 million in ad revenue from yesterday's game. For the full day, NBC's complete network division made $261 million, also a record, according to Reuters. Last year Super Bowl spots cost $2.7 million per 30 seconds; this year  [...]
Posted: Monday, February 2nd 2009

ABC: Streaming Vid Viewers Can Swallow More Ads than We Give 'Em

Defying current conventions surrounding advertising on professional streaming video, ABC.com is promoting research that shows online viewers will tolerate popular shows -- like Grey's Anatomy -- with ads from multiple sponsors. At present, TV-to-web shows streamed on sites like ABC.com, Hulu.com, CBS.com or NBC.com are supported by one sponsor, whose ads appear in :15 or :30 breaks throughout the episode. The ads cannot be skipped. Logic follows that if the breaks are short, there is little i  [...]
Posted: Friday, January 30th 2009

YouTube Broadens Click-to-Buy eCommerce Effort

Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs  [...]
Posted: Thursday, January 22nd 2009

Worldwide iPhone WiFi Ad Requests Grow 52%

Worldwide iPhone WiFi ad requests grew 52% month-over-month to 359 million in November, giving the iPhone 6.3% share of global total requests and 9.9% share of requests in the US, where it is now the #1 device, according to research from AdMob (via MarketingCharts). According to AdMob's November 2008 M  [...]
Posted: Tuesday, December 30th 2008