Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 3 |
| » ad targeting | 3 | 4 |
| » alternative marketing | 1 | 6 |
| » best practices | 2 | 5 |
| » case studies | 1 | 6 |
| » computers & tech | 2 | 5 |
| » consumer packaged goods | 3 | 4 |
| » cross media | 2 | 5 |
| » demographics | 6 | 1 |
| » direct marketing | 2 | 5 |
| » email marketing | 1 | 6 |
| » entertainment | 1 | 6 |
| » finance | 1 | 6 |
| » healthcare | 2 | 5 |
| » loyalty & retention | 1 | 6 |
| » measurement & analytics | 1 | 6 |
| » media convergence | 2 | 5 |
| » multi-channel marketing | 2 | 5 |
| » new and improved | 1 | 6 |
| » pearls of wisdom | 2 | 5 |
| » promotions | 1 | 6 |
| » publishing | 1 | 6 |
| » research & stats | 6 | 1 |
| » search engine marketing | 2 | 5 |
| » signs of what's to come | 1 | 6 |
| » travel | 1 | 6 |
| » viral marketing & social media | 2 | 5 |
| » weblog marketing | 1 | 6 |
| » women | 1 | 6 |
| » Youth | 2 | 5 |
- Showing 1 - 7 of 7
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
40MM Green Boomers Seek Environmentally Friendly Brands
Socially conscious attitudes are a driving force behind how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst, [...]
Posted: Friday, December 21st 2007
Boomer, Mature Travelers Rely on WOM; Have Money, Little Brand Loyalty
Boomers and matures (ages 60+) rely on various sources of travel information - e.g., TV, travel agents, radio, outdoor ads, print and the internet - but they rely most on word-of-mouth recommendations, according to a survey of 30,000 consumers age 42+ by Focalyst, a joint venture of AARP Services and Kantar, [...]
Posted: Friday, September 21st 2007
Three in 10 Say Feds Should Have Environmental Responsibility for Food Industry
Three in 10 Americans (29 percent) say the federal government should have the most responsibility - in relation to the US food industry - for ensuring the long-term wellbeing of the environment, according to a recent Harris Poll, reports MarketingCharts.
Ho [...]
Posted: Tuesday, August 28th 2007
US Internet Users Embrace Digital Imaging, Consider Canon Best Brand
US internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras, with Kodak, Sony, and Nikon also receiving support for the title, according to a larger-scope, technology-based study conducted in the spring by Ipsos Insight, MarketingCharts reports.
Some 24 percent of Internet users chos [...]
Posted: Friday, August 24th 2007
Drug Marketers Remind Consumers They May Be Sick
General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost.
Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information [...]
Posted: Monday, April 9th 2007
Integrated Campaigns Must Note How Generations Differ
If form follows function, then the media that marketers use should follow the message--or, specifically, the intended target demographics, according to Forrester Research.
The medium du jour may not be best way to reach target audiences online, because generational differences in media consumption, writes ClickZ, citing Forrester principal analyst Charlene Li: "To plan effective integrated campaigns, marketers must start [...]
Posted: Monday, October 9th 2006
- Showing 1 - 7 of 7