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Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Large Advertisers Boost Q1 Spending

The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media. P&G Remains Biggest Spender The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar. Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar  [...]
Posted: Wednesday, May 26th 2010

How to Hire a Digital Marketing Agency: The Final Round

We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies. Here is the   [...]
Posted: Thursday, April 1st 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

Ad Network Use Grows as Marketers Promote Brands Online

Sixty-nine percent of media planners and agencies now use online advertising networks as part of their digital ad buys - a 24 percent increase in the past 18 months, according to a new study conducted by Adify Media. Other key findings from the survey include: More money is being allocated online each quarter, with 56% of respondent  [...]
Posted: Tuesday, February 9th 2010

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

Video Ad Rates Plummet 25% in 4Q08, Brightroll Says

Average rates for pre-roll online video ads dropped 25% in 2008's fourth quarter compared to 4Q07, according to video ad firm BrightRoll. From Q3 2008, rates fell 12.5%. Actual average CPM figures were not provided, by online video CPMs typically run between $20 to $25, MediaPost estimates. Pre-roll is also said to remain the dominant video ad format, accounting for 83% of campaigns in 4Q08   [...]
Posted: Friday, January 16th 2009

In 2009, Hulu Ad Spend to Nip YouTube's Heels

In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports. Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could  [...]
Posted: Tuesday, November 18th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

Google Brings TV Advertising to Adwords

Select Adwords members have been invited to test Google TV Ads Beta, a platform that enables users to upload or mail 15, 30, 45 or 60-second TV spots. According to the NCTA (via Pinny Cohen), TV reaches 98 percent of US households. Its ad business remains a $26.9 billion industr  [...]
Posted: Friday, March 7th 2008

'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant

Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner -- and at a higher average cost -- than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week. Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 million record average in 2006. Canwest News Service calls the Super B  [...]
Posted: Monday, February 4th 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US -- the NFL's Super Bowl  [...]
Posted: Friday, February 1st 2008

Super Bowl Ad Spend Totaled $1.84B over 20 Years, Rates Quadrupled

Super Bowl XLII is not just about football. TV commercials shown during the game are as much the subject of anticipation and speculation. In the past 20 years, Super Bowl ads translated into $1.84 billion of network sales from over 200 different advertisers, ac  [...]
Posted: Thursday, January 24th 2008

Industry Buzz and Snippets: 12/4/07

Facebook: Coke is setting the record straight, saying it's impossible for it to have halted its involvement with Facebook's Beacon system because the company never joined in the first place. Federated Media   [...]
Posted: Tuesday, December 4th 2007

Microsoft Aspires to Win Top Dog in Web Advertising

Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming one of the "top two" names in web advertising, Reuters reports. The three- to five-year plan highlights expected increased share in web search, page views, percentage of total time online, and percentage of advertising dollars. Using what it calls the "10, 20, 30, 40" plan, Microsof  [...]
Posted: Monday, November 19th 2007

Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07

Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC  [...]
Posted: Thursday, October 4th 2007