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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 192 | 114 |
| » ad pricing | 11 | 295 |
| » ad selling | 50 | 256 |
| » ad targeting | 110 | 196 |
| » ad technologies & vendors | 67 | 239 |
| » advertainment | 120 | 186 |
| » Advertising | 1 | 305 |
| » affiliate marketing | 3 | 303 |
| » agencies & ad departments | 58 | 248 |
| » alternative marketing | 122 | 184 |
| » Asia/Pacific | 3 | 303 |
| » automotive | 36 | 270 |
| » b2b | 8 | 298 |
| » best practices | 33 | 273 |
| » Beyond Marketing | 1 | 305 |
| » biz buzz | 96 | 210 |
| » broadband | 51 | 255 |
| » campaigns & creatives of note | 144 | 162 |
| » case studies | 16 | 290 |
| » co-op marketing & partnerships | 69 | 237 |
| » computers & tech | 24 | 282 |
| » consumer packaged goods | 26 | 280 |
| » demographics | 57 | 249 |
| » direct marketing | 21 | 285 |
| » domain names | 40 | 266 |
| » don't believe the hype | 9 | 297 |
| » e-commerce | 26 | 280 |
| » email marketing | 12 | 294 |
| » entertainment | 154 | 152 |
| » Europe | 12 | 294 |
| » events | 5 | 301 |
| » finance | 5 | 301 |
| » global | 3 | 303 |
| » healthcare | 6 | 300 |
| » How-to | 3 | 303 |
| » I-PR & business communications | 7 | 299 |
| » instant messaging marketing | 7 | 299 |
| » interviews | 2 | 304 |
| » intrusive formats | 1 | 305 |
| » legal, government & regulation | 7 | 299 |
| » loyalty & retention | 19 | 287 |
| » major account moves | 14 | 292 |
| » major brands | 155 | 151 |
| » major players news | 99 | 207 |
| » Marketing | 1 | 305 |
| » measurement & analytics | 20 | 286 |
| » media convergence | 129 | 177 |
| » mobile marketing | 49 | 257 |
| » multi-channel marketing | 49 | 257 |
| » new and improved | 24 | 282 |
| » nonsense & parodies | 8 | 298 |
| » online ad market | 110 | 196 |
| » pearls of wisdom | 11 | 295 |
| » people | 18 | 288 |
| » personalization | 13 | 293 |
| » political parties & organizations | 8 | 298 |
| » privacy | 3 | 303 |
| » promotions | 40 | 266 |
| » publishing | 76 | 230 |
| » real estate | 1 | 305 |
| » research & stats | 51 | 255 |
| » rich media | 61 | 245 |
| » search engine marketing | 23 | 283 |
| » seniors | 2 | 304 |
| » sex sells | 1 | 305 |
| » signs of doom | 6 | 300 |
| » signs of what's to come | 89 | 217 |
| » small business | 4 | 302 |
| » Spanish-speaking | 3 | 303 |
| » syndication & RSS | 23 | 283 |
| » technical innovation | 14 | 292 |
| » telecom | 9 | 297 |
| » text ads | 18 | 288 |
| » tools & software | 28 | 278 |
| » top stories | 21 | 285 |
| » travel | 4 | 302 |
| » user experience | 72 | 234 |
| » viral marketing & social media | 63 | 243 |
| » weblog marketing | 20 | 286 |
| » women | 20 | 286 |
| » worst practices | 7 | 299 |
| » Youth | 41 | 265 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?
Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide [...]
Posted: Monday, July 18th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
What Toyota Still Doesn't Get About Social Media
Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat.
First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -Â and when the economic consequences are hi [...]
Posted: Monday, February 15th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/3/09
Online Ad Networks:
Microsoft and OpenX in deal to boost their online ad businesses.
Microsoft vs. Google: clash of the online advertising titans.
Microsoft and OpenX to swap refer [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Cola Brands Continue Quest for Happiness
The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign.
Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion.
As part of the Coke "Expedition 206†[...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Time Inc. Vaunts 'Hulu for Magazines'
Time Inc.'s John Squires has come up with a means that he hopes will save the magazine industry: a Hulu for glossies, All Things Digital reports.
Squires is in the process of convincing publishers to join his joint venture, which is aimed at a market that doesn't yet exist, whereby magazine-esque publications are delivered via e-readers.
The company [...]
Posted: Monday, October 5th 2009