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New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

Best Buy's New App Counts Shoppers With No Check In

Best Buy has started using mobile technology developed by shopkick, a Silicon Valley-based startup, at its store at 13th & Harrison in San Francisco. The app is a location-based service that rewards shoppers when they enter the store - without them having to check in. Best Buy plans to introduce it in sever  [...]
Posted: Friday, August 6th 2010

Time Out New York Cover Marks First Use of Mobile AR

Time Out New York is using mobile augmented reality in its August issue - the first magazine to do so on its cover, it says. Readers can point their smartphones at the cover to render a video of PS 22, the award-winning fifth-grade chorus from Staten Island. (via VizWorld). Augmented reality is becoming a technique that, if not yet commonplace, is increasingly being used by magazines to draw at  [...]
Posted: Monday, July 26th 2010

Markerless AR Technology Makes Another Leap with PointRoll, Oddcast

PointRoll and Oddcast have developed augmented reality technology that doesn't require a 'marker' for the webcam.  Via a new partnership, PointRoll, a provider of digital marketing services, is integrating Oddcast’s AR technology into PointRoll display advertising banners. But while existing AR technology requires a printable image, f  [...]
Posted: Tuesday, July 13th 2010

Ben & Jerry's iPhone App Uses Markerless Augmented Reality

Ben & Jerry's has included a new feature in its iPhone app - an augmented reality platform called Moo Vision, which renders fun facts and more information about the product on four of B&J's best selling pints. Best of all, from the company's perspective, because it used markerless augmented technology - whic  [...]
Posted: Friday, July 9th 2010

Health Marketing Looks to Crowdsourcing for New Ideas, Information

unNiched 2010, an event that will launch online at the end of the month, will be what its promoters say is the first time health marketers will use crowdsourcing to develop health-marketingcommunications campaigns for a non-profit organization - the Lung Cancer Alliance  - in a systematic and measurable way. Participating in the event are the United States Centers for Disease Control and Prevention, Edelman an  [...]
Posted: Wednesday, July 7th 2010

Will iPhone 4 Usher in New M-Commerce Era?

Judging from the lines - not to mention Apple's and AT&T's back end processes getting stampeded by the preorder crush - the iPhone 4 is not only here but it is wildly popular. One group watching the frenzy for the devices are retailers. The iPhone 4 comes equipped with features - longer battery life, the new screen, and the ability to multitask - that could propel mobile commerce into the mainstream, some have speculated. "Extended battery life will help m-commerce for the simple reason that   [...]
Posted: Thursday, June 24th 2010

IBM Wimbledon App Adds Video to AR

IBM has updated its Seer App - an application that it claims to have been the first augmented reality app that used live data feeds - with location-based video steams in time for the Wimbledon games. Users open the app, which activates the phone's camera. Data - such as an interactive map - is then overlaid over the real  [...]
Posted: Wednesday, June 16th 2010

'True Blood' Previews in Times Square Subway Stops on New, HD Posters

CBS Outdoor has unveiled what it is calling the world's first-ever high-definition video platform poster, to promote HBO's newest season of vampire series True Blood. The poster, in New York’s Times Square subway station, shows commuters a preview of the season on an ultra-thin, 10-inch LCD screen, complete with audio. The screen is embedded into traditional two-sheet posters,   [...]
Posted: Tuesday, June 15th 2010

Online Coupons Impact the Bottom Line

Online coupons can have a significant impact on retailers’ bottom line results, according to data from Compete. One-third of online shoppers surveyed in Compete’s recent “Online Shopper Intelligence” survey said they generally use coupon sites while shopping online, MarketingCharts   [...]
Posted: Thursday, June 10th 2010

My Favorite Online Marketing Tool, part 2

Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best? We asked around and following are the results of the   [...]
Posted: Thursday, May 20th 2010

CC Airports Adds Multi-Media Displays with Monster Partnership

Clear Channel Airports has teamed with multi-media company Monster Media to create a network of gesture-based digital signage to be featured in select airports across the United States. The inaugural interactive attraction will launch in Seattle-Tacoma International Airport’s Central Terminal on June 1. Gesture technology enables advertisers to "simultaneously entertain and inform consumers by creating a full-body interactive experience,"   [...]
Posted: Thursday, May 20th 2010

Tissot's AR Feature Lets Customer Try on Watches

Tissot has developed an augmented reality feature that goes beyond just the means (that is, a fun and sexy app) to an actual, practical end: it allows shoppers to truly see what a watch will look like on their arms via a paper-based version that is printed out first. This is how it works: users download software from the site, and print out a paper watch that has a 'T' marking.  After that, all the user has to do is wave the paper watch - now on h  [...]
Posted: Tuesday, May 18th 2010

Augmented Reality Packaging? Yawn. AR Interactive Packaging? Now That's Exciting

Lego turned heads last month when it used augmented reality technology on the side of its packaging to give shoppers an idea of what the kit inside can produce. The boxes, created by augmented reality expert Metaio, interface with kiosks in Lego stores. Users hold them up to the camera and see an image of the completed kit seemingly pop out from the package. But that was then. Another use of augmented  [...]
Posted: Tuesday, May 4th 2010

Zynga's $130,000 Charity Haul Spotlights Future Currency Issue

Last month Zynga's users raised over $130,000 for a clean-water non profit in Haiti and to support research for Huntington’s disease. The site ran two five-day campaigns encouraging users to purchase limited edition items in Mafia Wars for the Huntington’s Disease Society of America and in Fishville for Water.org, a non-profit that brings safe water to developing countries, according to So  [...]
Posted: Friday, April 23rd 2010

5 Tips for a Successful Augmented Reality Campaign

Augmented Reality is, no doubt, a sexy application that consumers love to tinker with and brands and advertisers love to use to drive engagement. But the behind-the-scenes process of rolling out such a campaign is not necessarily pretty - especially as the technology and techniques are still in early days. Following is some advice from ad executives that have worked with the technol  [...]
Posted: Thursday, April 22nd 2010

Is Mobile Ad Tech Really as Bad as Jobs Says?

When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing.  But are mobile ads - as we know them today - really that bad? Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as   [...]
Posted: Tuesday, April 13th 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

Clear Channel Adds Screens to Bus Shelters

Clear Channel Outdoor will begin installing digital screens in bus shelters in U.S. cities this year, beginning with San Francisco and Washington, DC. The full-motion screens in bus shelters are a first for the out-of-home industry in the U.S. JCDecaux is currently testing screens in shelters in Paris, according to OOH-TV.(  [...]
Posted: Wednesday, March 24th 2010

PointRoll Builds on Trend of Marrying Ads, Editorial

PointRoll has introduced a new banner ad unit that merges advertising with content. The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that, writes ClickZ, is to bring the idea of a branded microsite directly to a publisher's homepage. "The trend in the marketplace right now is for advertisers and p  [...]
Posted: Wednesday, March 17th 2010