Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 355 | 176 |
| » ad pricing | 48 | 483 |
| » ad selling | 161 | 370 |
| » ad targeting | 340 | 191 |
| » advertainment | 163 | 368 |
| » affiliate marketing | 7 | 524 |
| » agencies & ad departments | 110 | 421 |
| » alternative marketing | 152 | 379 |
| » Asia/Pacific | 5 | 526 |
| » automotive | 25 | 506 |
| » b2b | 15 | 516 |
| » best practices | 49 | 482 |
| » Big Picture | 2 | 529 |
| » biz buzz | 163 | 368 |
| » broadband | 38 | 493 |
| » campaigns & creatives of note | 192 | 339 |
| » case studies | 10 | 521 |
| » co-op marketing & partnerships | 85 | 446 |
| » computers & tech | 31 | 500 |
| » consumer packaged goods | 13 | 518 |
| » CRM | 2 | 529 |
| » cross media | 67 | 464 |
| » demographics | 45 | 486 |
| » direct marketing | 21 | 510 |
| » domain names | 60 | 471 |
| » don't believe the hype | 10 | 521 |
| » e-commerce | 39 | 492 |
| » email marketing | 15 | 516 |
| » entertainment | 128 | 403 |
| » Europe | 19 | 512 |
| » events | 3 | 528 |
| » finance | 6 | 525 |
| » global | 2 | 529 |
| » healthcare | 3 | 528 |
| » How-to | 3 | 528 |
| » I-PR & business communications | 2 | 529 |
| » instant messaging marketing | 11 | 520 |
| » interviews | 4 | 527 |
| » intrusive formats | 15 | 516 |
| » Latin America | 2 | 529 |
| » legal, government & regulation | 25 | 506 |
| » loyalty & retention | 25 | 506 |
| » major account moves | 19 | 512 |
| » major brands | 152 | 379 |
| » major players news | 205 | 326 |
| » measurement & analytics | 50 | 481 |
| » media convergence | 90 | 441 |
| » minorities | 2 | 529 |
| » mobile marketing | 78 | 453 |
| » multi-channel marketing | 27 | 504 |
| » new and improved | 57 | 474 |
| » nonsense & parodies | 2 | 529 |
| » online ad market | 248 | 283 |
| » pearls of wisdom | 27 | 504 |
| » people | 23 | 508 |
| » personalization | 20 | 511 |
| » political parties & organizations | 5 | 526 |
| » privacy | 13 | 518 |
| » promotions | 26 | 505 |
| » publishing | 124 | 407 |
| » real estate | 1 | 530 |
| » research & stats | 71 | 460 |
| » rich media | 155 | 376 |
| » search engine marketing | 89 | 442 |
| » Segmentation & Markets | 1 | 530 |
| » signs of doom | 4 | 527 |
| » signs of recovery | 3 | 528 |
| » signs of what's to come | 147 | 384 |
| » small business | 10 | 521 |
| » spam & anti-spam | 3 | 528 |
| » Spanish-speaking | 2 | 529 |
| » syndication & RSS | 24 | 507 |
| » technical innovation | 58 | 473 |
| » telecom | 10 | 521 |
| » text ads | 67 | 464 |
| » tools & software | 121 | 410 |
| » top stories | 43 | 488 |
| » travel | 5 | 526 |
| » user experience | 126 | 405 |
| » viral marketing & social media | 101 | 430 |
| » weblog marketing | 33 | 498 |
| » women | 15 | 516 |
| » worst practices | 14 | 517 |
| » Youth | 49 | 482 |
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Brand Execs Agree: Social Media Provides ROI But It's Immeasurable
Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit.
Those executives whose companies had established an extensive social media presence re [...]
Posted: Tuesday, May 1st 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Top News: Publicis Q1 | FCC Requires Disclosure | MS Sunsets PCs? | Pepsi Dominates BuzzFeed
Ad Technologies and Vendors:
Publicis Posts 13% Hike in Q1 Revenue
Campaigns of Note:
Marketing Hotels as Places Full of Fun and Discovery
Legal/Regulatory:
FCC about to [...]
Posted: Friday, April 20th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Online Videos' Promise Driving Digital Ads for Olympics
NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online.
Lessons from 2010
Viewer habi [...]
Posted: Thursday, March 8th 2012
Luxury brand Ralph Lauren Scores with Online Sales
Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion.
This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren " [...]
Posted: Wednesday, January 18th 2012
Beach Boys Crowdsources Music Video
The Beach Boys have used the tongal.com platform to crowdsource a video for its SMiLE collection. Fans were invited to concept and create music videos for two of the group’s classics, “Heroes and Villains†and “Good Vibrationsâ€.
The winning video for "Heroes and Villains", created by Robert Capria, premiered on Yahoo Music [video].
Capria, a creative director at Act [...]
Posted: Tuesday, November 1st 2011
Another Vote for Corporate Websites - and Social Media Integration
Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia [...]
Posted: Thursday, September 29th 2011
Capital One Debuts in Three Top Zynga Games
Capital One will be appearing simultaneously in CityVille, FarmVille and The Pioneer Trail, starting this week - a first according to the companies. Players will be able to interact with the goat from Capital One's commercials, which is being introduced in both games as one the in-game incentives.
Increasingly brands are eying gaming as an [...]
Posted: Tuesday, September 20th 2011