Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	3	18
» ad targeting	2	19
» ad technologies & vendors	3	18
» advertainment	6	15
» agencies & ad departments	1	20
» alternative marketing	7	14
» b2b	2	19
» best practices	17	4
» campaigns & creatives of note	7	14
» co-op marketing & partnerships	3	18
» CRM	1	20
» cross media	3	18
» direct marketing	2	19
» domain names	2	19
» don't believe the hype	1	20
» email marketing	1	20
» entertainment	4	17
» I-PR & business communications	6	15
» instant messaging marketing	1	20
» loyalty & retention	5	16
» major brands	4	17
» Marketing	1	20
» media convergence	1	20
» mobile marketing	3	18
» multi-channel marketing	1	20
» online ad market	9	12
» pearls of wisdom	13	8
» people	3	18
» personalization	3	18
» privacy	1	20
» promotions	1	20
» publishing	6	15
» research & stats	1	20
» rich media	1	20
» search engine marketing	2	19
» signs of what's to come	2	19
» small business	1	20
» syndication & RSS	3	18
» technical innovation	1	20
» text ads	2	19
» tools & software	7	14
» user experience	8	13
» viral marketing & social media	9	12
» weblog marketing	7	14
» Youth	2	19

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures

  [...]
Posted: Friday, May 4th 2012

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

How-To: Leveraging 2009's Top Digital Trends

As the US media landscape changes, successful companies must increasingly learn new rules of engagement -- particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways to engage the public online, especially in the areas of search and social networking, according Edelman Digital. To help organizations navigate the mutable world of digital communications, SVP/Director Steve Rubel of Insights for Edelm  [...]
Posted: Wednesday, March 4th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

How-To: Using Social Media Strategically (Pt I)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks? But somehow -- while we w  [...]
Posted: Wednesday, November 19th 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008

How-To: Managing a Blog Crisis Like a Pro

A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. Speed matters because in a matter of minutes, content can go viral and not responding early means that your voice is missing in the crucial early discourse -- and therefore not represented as the conversation is c  [...]
Posted: Wednesday, September 10th 2008

How-To: 8 Direct Mail Tactics for Building Engagement

One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or invo  [...]
Posted: Wednesday, July 9th 2008

How To: A Beginner's Guide to Building Web Widgets

Marketers are expected to spend about $40 million on web widgets this year. This guide will teach you how to build and embed simple web widgets at no cost (besides an investment of time). It's free, easy and takes about five minutes to roll out your first creation. One of the best things about widgets is that you can enable sharing. Sharing widgets means more mashing of you  [...]
Posted: Wednesday, June 25th 2008

How-To: 7 Tactics for Getting Online Readers to Stick

This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development. Here are seven tried and tested methods to get visitors to become regular readers, be it through RSS subscriptions or simply by reading a good   [...]
Posted: Wednesday, June 11th 2008

How-To: 7 Tips for Keep-Worthy Business Cards

At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping. Leverage your online personality. ValleyWag suggests relying on curious G  [...]
Posted: Wednesday, May 21st 2008

How-To: Launching and Monetizing a Facebook Application

Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on your target market and Facebook user  [...]
Posted: Wednesday, May 14th 2008

How-To: Using Twitter to Build Brand Integrity

Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly. Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for get  [...]
Posted: Wednesday, April 23rd 2008

How-To: 9 Basic SEO Tips

Search Engine Optimization (SEO), one component of search engine marketing (SEM), is the process of fortifying a website so it is more likely to appear in a high position when users conduct a search with keywords related to the website's offerings. Here are a few basic SEO tricks: 1. Find out how well you rank online. You can do this at Alexa.com, which wil  [...]
Posted: Wednesday, March 19th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

How-To: 6 Tips on Writing an Actionable Press Release

The press release remains a trusted method for getting a product or service marketed meaningfully: as news. Here are six tips for writing a press release that compels journalists to cover your topic. 1. Is it News? Decide if the release is actually news. Are you debuting a new product, or did you just change the color of your website? Using PRs sparingly but effectively will make writers less likely to rule you out as a spammer. 2. Use a Vibrant and   [...]
Posted: Wednesday, March 5th 2008