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Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

Nike Adds SocNet Sharing Feature to Marketing Emails

Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line. ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links. News of Nike's SWYN inclusion was reported by the   [...]
Posted: Monday, February 23rd 2009

'Best' Holiday Ads: Target, Wal-Mart, Best Buy

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us. (See   [...]
Posted: Thursday, December 18th 2008

1/5 of Marketers Send Emails After Users Unsubscribe

20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.   [...]
Posted: Thursday, November 20th 2008

In-House Agencies Save Money (Doing Marketers' Grunt Work)

A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings -- thought to be the "most important success" having an in-house agency, respondents said. Roles for in-house agencies varied by a wide margin, but often include creative development, repurposing work developed by an external agency, and production. Per the surv  [...]
Posted: Thursday, September 11th 2008

Tech Purchasers Committed to 'Green,' Women More Environmentally Conscious

Nearly two-thirds (64 percent) of business technology purchasers agree that being perceived as "green" helps their brand image, and the same percentage of affluent consumers (64 percent) say environmental considerations are a primary concern in their purchasing process, according to the Green TECHpulse '08 survey from Hansa|GCR, MarketingCharts   [...]
Posted: Friday, August 22nd 2008

How-To: 8 Direct Mail Tactics for Building Engagement

One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or invo  [...]
Posted: Wednesday, July 9th 2008

Marketing in an Economic Slump: Mistakes, Challenges and Opportunities

Some 60 percent of American Marketing Association member marketers say halting or reducing spend on key marketing programs is the biggest mistake marketers can make in an economic downturn, according to (pdf) a recent AMA survey,   [...]
Posted: Monday, July 7th 2008

Corporate Reputation in Decline; Top Companies Buck Trend

71 percent of US consumers rate corporate America's reputation as poor, but consumers still will buy, recommend and invest in the most visible companies that focus on building their corporate reputations, according to the ninth annual Harris Interactive Reputation Quotient (RQ) survey -- MarketingCharts   [...]
Posted: Wednesday, July 2nd 2008

In Pricing, Brand Equity Makes a Difference

Brand leaders in marketing, advertising and PR firms are more likely to price services at a higher level than competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) -- and more likely to get higher fees, according to a RainToday.com survey, MarketingCharts writes. Brand and value are paramount  [...]
Posted: Thursday, June 12th 2008

eNote Brings Audio/Visual Email Marketing to Artists, Music Labels

For up-and-coming bands, getting airtime on a radio station -- whose mailbox is typically deluged with new singles -- is a difficult task. In lieu of mailing a CD that will never be played, musicians can email sample tracks via eNote, powered by Yangaroo, which recently patented its own digital media distribution system. eNote enables recipients to listen to a song snippet, view album art and chec  [...]
Posted: Wednesday, June 11th 2008

IAB, PwC: Internet Advertising Revenues Top $21B - Another Record

Internet ad revenue in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 -- the previous record year -- by 26 percent, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced, MarketingCharts   [...]
Posted: Friday, May 16th 2008

Web 2.0 Proves Handy for Integrating Brand and Direct Marketing

Web 2.0 paves the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that improves brand awareness and perception. More importantly, all that work can generate sales and leads, according to a new report, MarketingCharts   [...]
Posted: Friday, May 2nd 2008

Google Beats Coca-Cola, GE, Microsoft for Top Brand Honors

Google again topped the annual BrandZ Ranking, issued by Millward Brown's Optimor. The firm identified (pdf) the world's most powerful brands as measured by their dollar value. Google's brand is valued at $86.1 billion, up 30 percent from last year, Marketi  [...]
Posted: Wednesday, April 23rd 2008

Amazing Ad Recall Rates from Podcasts, Online Video Shows

Ads in podcasts are three times as effective as "traditional" online video ads, and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS, MarketingCharts   [...]
Posted: Tuesday, April 22nd 2008

UK Advertisers to Spend Over £5B Online by 2012

Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.   [...]
Posted: Monday, April 7th 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Bel  [...]
Posted: Thursday, April 3rd 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Social Media Marketing Still Lacks Strong Metrics

Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts   [...]
Posted: Tuesday, April 1st 2008

Mobile Advertising Brand Recall Up 20 Percent in Q1

Some 41 percent of cell phone users who remembered seeing mobile advertising could recall at least one brand. That's up 20 percent from three months ago, when 34 percent recalled at least one brand, according to Limbo's "Mobile Advertising Report Q1 2008," --   [...]
Posted: Friday, March 28th 2008