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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

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Posted: Wednesday, May 16th 2012

Yahoo Courting Sponsors for Social Media Sites

Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video. This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to   [...]
Posted: Monday, November 13th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Tacoda: Users Engage More with Behaviorally Targeted Ads

Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s  [...]
Posted: Wednesday, January 18th 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

WPP Assembles Cross-Agency 'Team Ford'

WPP will be bringing together resources from its major agencies and forming a one-stop shop, Team Ford (based in Dearborn, Mich.) - consisting of JWT and sibling Ford Motor Media, both Detroit; Ogilvy & Mather, Dearborn; plus Young & Rubicam Brands, which includes Y&R, Wunderman, Mediaedge:cia and MindShare, all Dearborn - reports AdAge. The restructuring creates new units to meet Ford's media, CRM and PR needs: Shared Media Services, Bran  [...]
Posted: Friday, January 13th 2006

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning  [...]
Posted: Tuesday, January 10th 2006

Search Marketers Spent $5.75B, Mostly on Paid Placement

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts  [...]
Posted: Monday, January 9th 2006

AT&T Online Campaign to Reach Half of Web Users

  [...]
Posted: Monday, January 9th 2006

Automakers Snap up 2006 Car Site Ad Inventory

A little tight... The year has just begun, and carmakers have already snapped up more than 80 percent of available ad space for 2006 on independent, third-party auto research sites, whereas a year ago only half of online ad inventory had been purchased, reports AdAge, citing various media buyers and auto-research pu  [...]
Posted: Monday, January 2nd 2006

AT&T to Launch Massive Campaign

AT&T's huge brand campaign, slated for 2006, will have a large online component that will be consistent with the look and feel of the offline campaign, ClickZ writes, but the company was tight-lipped about the details. The campaign launch will take place on New Year's Eve; it will include a digital billboard in Times Square  [...]
Posted: Thursday, December 29th 2005

Online Advertising, Rich Media to Take Off in 2006

The internet advertising market will increase 32 percent next year, reaching $16.6 billion, fueling growth at Google and Yahoo, according to Credit Suisse First Boston analyst Heath Terry, who had previously forecast 21 percent growth, writes Bloomberg. Moreover, sales of online ads that have animation, sound or interactive features (including video) will grow 66 percent next year - the fastest-grow  [...]
Posted: Wednesday, December 28th 2005

Google: No 'Doodads Flying' on Google Site, Ever

Rumors that Google will allow image ad units on its main search page have Google execs up in arms, according to MediaPost (via MediaBuyerPl  [...]
Posted: Tuesday, December 27th 2005

Firefox Launches Ad Contest

Firefox has kicked off the second part of its Firefox Flicks campaign, launching a contest for 30-second spots for the browser by professional, student and aspiring filmmakers that will be considered for a TV campaign, reports ClickZ. Top ads will also win prizes, including a $5,000 gift certificate at B&H Photo, a multi-screen LCD display from 9x Media, and a media center PC from Alienware. The ads will be reviewed by a panel of judge  [...]
Posted: Monday, December 26th 2005

Ask Jeeves Keeps TBWA

Ask Jeeves has decided, after a review, to hang onto the San Francisco office of Omnicom Group's TBWAChiatDay as its creative agency, AdWeek reports (via MediaBuyerPlanner). The company may spend u  [...]
Posted: Friday, December 23rd 2005

DoubleClick Study: Email Integral to Consumer Lifestyle

DoubleClick's sixth annual Consumer Email Study points to a confluence of personal and professional email use, a decline in concern regarding spam along with an increase in anxiety regarding viruses and fraud, and confirmation that email drives commerce both online and in stores. Though 57 percent of survey respondents view work email at work at least occasiona  [...]
Posted: Wednesday, December 21st 2005

AOL Deal to Bring Graphic Changes to Google Ads

Google users may soon begin to see some heretofore rarely seen sights: not merely overhead views of the Kremlin, but ads with actual logos and graphics instead of plain text - a change prompted by Google's recent negotiations with AOL, according to the New York Times, which cites two executives close to those talks. In addition to   [...]
Posted: Tuesday, December 20th 2005

Ford to Launch VOD Campaign, Gather Ad-Viewing Data

Ford plans to launch its first video-on-demand ad campaign at the end of December, betting that VOD will become as important for selling cars as the web, writes AdWeek. The ads will air on cable systems owned by Cablevision and Charter Communications, placing the ads before their some 4.5 million digital subscribers.   [...]
Posted: Tuesday, December 20th 2005

Reuters Tests Ad-Supported Video Affiliate Network

Reuters has launched a video affiliate network program to allow blogs, news sites, and other online publishers to show Reuters news video by placing a video player on their sites and showing up to 20 of Reuters' international breaking news videos,   [...]
Posted: Tuesday, December 20th 2005

Massive Hopes to Expand In-Game Ad Serving

Massive has signed a deal with its first top-five developer client, THQ, to serve and track dynamic in-game advertising in upcoming videogame titles, and it hopes to develop ways to more deeply embed advertisements and sponsorships into games, writes MediaPost. Massive's network of games has served ads into 19 million play sessions, according to Massive'sChief Marketing Officer Nicholas Longan  [...]
Posted: Tuesday, December 20th 2005