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B2B CEOs Cautious About, But Warming To, Social Media Marketing

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook   [...]
Posted: Friday, May 25th 2012

Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%

The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $  [...]
Posted: Wednesday, May 23rd 2012

Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]
Posted: Tuesday, May 1st 2012

Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]
Posted: Tuesday, May 1st 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

Diageo Steps Up Facebook Presence with New Cross-border Deal

Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.   [...]
Posted: Monday, September 19th 2011

With Tablet En Route, Amazon, Hearst Partner on Content

With an eye on the tablet market, Amazon has inked an marketing, e-commerce and content relationship agreement with Hearst in which Amazon will become Hearst's single-largest third-party seller of print subscriptions for its magazines via digital channels. An Uphill Climb for Amazon Amazon’s forthcoming tablet has repeatedly been identifie  [...]
Posted: Wednesday, September 14th 2011

E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness

In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift. So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program   [...]
Posted: Tuesday, August 16th 2011

Procter & Gamble is Poster Child for CPG Online Ad Spend

Bob McDonald, president, chairman and CEO of Procter & Gamble, has an ambitious goal for the CPG company: he wants to deeply penetrate every market on the globe. "There’s no question that 30 years from now, when people look back at this moment in time they are going to ask, 'Did the [P&G] leadership team properly move the center of gravity of the company more toward Asia and Africa where the babies are being born, or in this country to the Hispanic population, or in the Middle East to the Isla  [...]
Posted: Monday, August 15th 2011

Google+ Groups in the Works with Fridge Acquisition

Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has   [...]
Posted: Thursday, July 21st 2011

Top News: T-Mobile, AT&T test mobile ad services | Mobile ads to surge | Hulu for sale? | Ford expands connectivity

Mobile Marketing: T-Mobile, AT&T test services in attempt to grow mobile ad market. Mobile advertising surge forecast at Cannes. Business Strategies: Hulu   [...]
Posted: Wednesday, June 22nd 2011

Closing Bell: Google says it didn't give Obama campaign special access | Kinect for Windows SDK | Android NFC

Online Ad Market: Google denies giving Obama campaign special access to new ad program. Gaming: Microsoft releases Kinect for Windows SDK. Brand Building: Apple   [...]
Posted: Thursday, June 16th 2011

What If You Offered a Great Deal on Facebook and Nobody Came?

Consumers like or join a brand’s Facebook page for very specific reasons, conventional wisdom says. Namely, they want deals or bargains that they cannot get elsewhere by merely joining coupon clipping sites. But what if that is only half the story behind a company’s Facebook page success? What if, shocking thought, the tailored offers were only an incidental element to the success? Bargains Galore Certainly there is a sizable contingency of Facebook us  [...]
Posted: Monday, April 4th 2011

Top News: Morgan Stanley predicts online ad boom | Facebook Messaging integrates with Office | Oprah releases iPad app with premium ad placements | Is email dead?

Online Ad Market: Morgan Stanley's Meeker sees online ad boom. Have click rates finally stopped declining? Social Media: Facebook Messaging   [...]
Posted: Tuesday, November 16th 2010

Can Groupon Change Consumers' Minds about Ad Targeting?

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has started doing exactly that, which instinct will win out? Oh, the wildly popular social buying site is not calling its new service behavioral targeting. Rather, Groupon refers to it as deal personalization - a feature that allows the site to send consumers deal  [...]
Posted: Friday, July 30th 2010