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Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting: Advertisers offer new way to opt out of targeted online ads. Social Media: Facebook buys provider of user-generated travel guides. Online Ad Market: iPhone  [...]
Posted: Friday, July 9th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

Industry Buzz & News: 5/27/10

Mobile Computing: Microsoft CEO says launch of new phone software will be by the end of the year. The magic behind rating apps. Lead designer of WebOS   [...]
Posted: Thursday, May 27th 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

New Ad Network Targets SMB Buyers

Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services. The service combines search and behavioral targeting, relying primarily on ad-tags to identify users seeking business-related items, then serving ads from other sites based on their intent to purchase those items. According to CEO/founder Chris Hulse, 32 million unique visitors conduct such searches across its suit  [...]
Posted: Monday, January 26th 2009

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Mad Ravings of Busey Take GotVMail Viral

"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:   [...]
Posted: Thursday, July 31st 2008

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]
Posted: Friday, July 25th 2008

Small Businesses Love Online, but Rely on Traditional Advertising

Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads. Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses,   [...]
Posted: Thursday, December 20th 2007

Industry Buzz and Snippets: 11/29/07

Biz Buzz Former IAB GM Sheryl Draizen -- now Sheryl Daija -- has launched The Power of Peace, a new online network devoted to activist causes. The first such issue being tackled is pointing holiday shoppers to items not made in China. Rumors that News Corp. is buying professional social network LinkedIn appear   [...]
Posted: Thursday, November 29th 2007

Quick to the Draw, Holland Mark Buys TPG

A mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston. In the late '90s, Holland Mark was numbered among the largest independent agencies east of Texas. TPG will be rebranded Holland Mark Studios and feature in Holland Mark's portfolio, but will otherwise maintain existing clientèle independent of the parent company. Holland Mark's   [...]
Posted: Thursday, November 15th 2007

Mansueto Launches B2B Network for Private Ventures

Mansueto Digital has just launched IncBizNet.com, a networking site and database specifically for privately-held companies. Mansueto is the online arm of Fast Company and Inc. magazines. IncBizNet is positioned as a directory for private companies based in the United States. Data will be provided, trimmed and hedged by the companies themselves. Special hosted business tools include: A press release newswire Co  [...]
Posted: Thursday, October 25th 2007

ExpressJet Visits ATTIK for Creative Brand-Refurbishing

VP Trish Winebrenner of ExpressJet's marketing department has announced that ATTIK will be serving as the company's creative agency of record. ExpressJet, which serves 24 cities across the nation, began a fresh brand operation just last April. To drum up stronger business - particularly in business-class - the company has leaped into user experience with guns a-blazing: providing XM radio at every seat, snacks and meal service   [...]
Posted: Tuesday, September 25th 2007

Yellow Book to Roll Out Video Inventory

Yellow Book has introduced a video component to its business listing directory, reports The New York Post. The video option can be used by small businesses looking to create an enhanced presence on Yellow Book site. Tests have been running for a few weeks on yellowbook.com in markets across the country. Yellow Book says it has not developed a model for charging for video-enhanced listings and proba  [...]
Posted: Wednesday, September 5th 2007

Text-Messaging Proves Successful for Small Retailers

Small retailers are finding success with the use of mobile advertising and other marketing, reports The New York Times. The drop in costs associated with sending text messages is partly behind the rising popularity of the tactic, especially among those smaller businesses. That, coupled with a tone that's consistent with the target audience, means some measure of success in getting feedback and participation  [...]
Posted: Tuesday, July 17th 2007

Somagirls.tv Brings Femme Flair to Online Lifestyle Niche

Soma Management, a women's lifestyle company, has just launched somagirls.tv, an interactive "How-to" destination for women between ages 12 and 24, according to a press release. Somagirls.tv will provide young women an aesthetic and practical destination covering topics like health, travel, beauty, fashion and entertainment. Content will appear across a number of online media, including branded video channels, mobile platforms and virtual worlds. President and CEO E.C. Morga  [...]
Posted: Tuesday, May 22nd 2007

Bipolar Disorder Sufferer Makes New Ad Medium

Logo Oracle is a new online advertising medium created by entrepreneur Marc Striebek, who suffers from bipolar disorder, according to a press release. The service places logos, links and/or description in a dedicated web space comprised of 144,000 pixels for only $50. The logo's description will appear when users roll the  [...]
Posted: Wednesday, May 9th 2007

Citysearch Rolls Out More Local Ad Options

Citysearch has introduced some new features it hopes will make it even more attractive to local advertisers, reports ClickZ. The new offerings include the ability for local businesses to create their own short videos about their products or companies. CitySearch also hopes to introduce pre-roll videos into existing video later this year. Videos are presently only available to pay  [...]
Posted: Thursday, May 3rd 2007

Google Updates Local Business Center

Google has added features to its Local Business Center that allow businesses to place more information for display within Google Maps, according to Search Engine Watch. Businesses can now upload and edit photos, specify their business by category and add more identifiable information within that category. And most interesting, businesses can also se  [...]
Posted: Friday, March 9th 2007