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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]
Posted: Wednesday, May 16th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Angie's List Borrows from Groupon

Angie's List, a site that recommends local service providers based on their reputation and recommendation, is the latest company to borrow elements from the wildly successful Groupon. Angie's List has begun sending discount offers on local services to users in Indianapolis, Washington, DC and Chicago. (  [...]
Posted: Wednesday, August 18th 2010

Rachael Ray Adds to iPhone Foodie Apps

Rachael Ray, the best-selling cookbook author and TV personality, is expanding her brand in the digital arena with a new iPhone app and Twitter account. The app, called Tasty Bytes, is similar to the growing number of foodie and celebrity chef apps in that it has a range of tools designed helps users get a meal from the gr  [...]
Posted: Monday, August 16th 2010

Best Buy's New App Counts Shoppers With No Check In

Best Buy has started using mobile technology developed by shopkick, a Silicon Valley-based startup, at its store at 13th & Harrison in San Francisco. The app is a location-based service that rewards shoppers when they enter the store - without them having to check in. Best Buy plans to introduce it in sever  [...]
Posted: Friday, August 6th 2010

Can Groupon Change Consumers' Minds about Ad Targeting?

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has started doing exactly that, which instinct will win out? Oh, the wildly popular social buying site is not calling its new service behavioral targeting. Rather, Groupon refers to it as deal personalization - a feature that allows the site to send consumers deal  [...]
Posted: Friday, July 30th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Old Spice Viral Campaign Translates into Sales - Lots of Them

New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body Wash jumped 55% in the last three months; in the past month alone they rose 107%. (via Brandweek). Other marketing agencies are spotting a lift in sales as well. "We think t  [...]
Posted: Wednesday, July 28th 2010

48 Hours in the Headlines and Marketers Already Wonder if Social Magazines are Here to Stay

Flipboard, an iPad app that turns Twitter and Facebook feeds into magazine-like displays on their devices - as well as provides additional elements to create their own magazines - has been overwhelmed in the last 48 hours by people seeking to download the much-hyped app.  However there are reasons to believe that Flipboard is on its way to becoming a s  [...]
Posted: Thursday, July 22nd 2010

How Fair Are Recommendation Engines Really?

Kimberly Henry, a cosmetic surgeon in Greenbrae, Calif. has filed a lawsuit to stop critics from posting bad reviews about her work on such sites as Yelp and DoctorScorecard.com, according to the Marin Independent Journal. She is seeking injunctions against at least 12 online reviewers, who have posted scathing accounts of her work. Henry jo  [...]
Posted: Friday, July 16th 2010

Will Apple Communicate Better With Its Customers? Its First Twitter Account Suggests It Wants To

Mistakes were made, Apple CEO Steve Jobs said - and not just by Apple. Thus began Apple's expected apology over the antenna reception problems that have been plaguing the iPhone 4. In a press conference held Friday morning, Jobs sought to portray the weakness in the iPhone 4's antenna as an issue that affects all mobile phones, the Los Angeles Times wrote. Also, he said, most iPhone users were not reportin  [...]
Posted: Friday, July 16th 2010

Should E-Mail Marketing Stay in Its Silo?

There is generally very little cannibalization that occurs between email, Facebook, and Twitter, according to a new study from digital marketing firms ExactTarget and CoTweet. It found that only 4% of online consumers who perform online brand interaction subscribe to a brand email, are fans of a brand on Facebook, a  [...]
Posted: Thursday, July 15th 2010

Rethinking the Wining and Dinning of Yelpers

"Super reviewers" on such sites as Yelp, Amazon and Epinions are increasingly being rewarded for the hundreds of reviews the post - with parties, with elite status, and other incentives such as upgrades or free rooms at hotels. Certainly there are intangible benefits these reviews get from their labors - such as the recognition from readers and pride in their work. "We now see the powe  [...]
Posted: Monday, July 12th 2010

Ben & Jerry's iPhone App Uses Markerless Augmented Reality

Ben & Jerry's has included a new feature in its iPhone app - an augmented reality platform called Moo Vision, which renders fun facts and more information about the product on four of B&J's best selling pints. Best of all, from the company's perspective, because it used markerless augmented technology - whic  [...]
Posted: Friday, July 9th 2010

6 Reasons to Ditch that Social Media Strategic Plan

Step one in establishing a social media strategy, any number of pundits and advisers will tell you, is to establish a strategic plan. This is, without a doubt, sound advice given the number of unknowns that can go   [...]
Posted: Thursday, July 8th 2010

Google Promises to be Unobtrusive as It Pushes Into Display

Google is continuing to execute its plans to make a bigger play for the display ad space - and is promising it will avoid the annoying images that have come to be associated with them. Increasingly display ad have come under fire from both consumer groups and the industry itself. The Consumerist's pet peeves  [...]
Posted: Thursday, July 8th 2010