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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]
Posted: Wednesday, May 16th 2012

Industry Buzz & Snippets: 8/12/09

Ad Networks and Analytics: Who's No. 1 in mobile advertising? AD network halo stories. Agencies and Marketing Execs: Euro RSCG Taps Marian Salzman for PR.   [...]
Posted: Wednesday, August 12th 2009

Facebook Buys FriendFeed For $50 Million

Facebook bought life aggregator and community site FriendFeed on Monday for a deal reportedly worth $50 million. The figure would come from $15 million in cash, and the rest in Facebook stock that vests over several years worth nearly $32.5 million. Facebook had previously eyed purchasing the start-up as far back as 2007. This deal also comes after an  [...]
Posted: Tuesday, August 11th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Google, Facebook and Twitter CEOs in MediaGuardian's Top 10 Digital Media List.

Sergey Brin and Larry Page lead the list in this year's MediaGuardian Top 100 of Digital Media. The Guardian UK's MediaGuardian is an annual compilation of the 100 most influentical people in the digital space. Apple's Steve Jobs and Jonathan Ive come in at number four ahead of Microsoft's Steve Ballmer at number five. Rounding out the top 10 is Twitter's Evan Williams. The complete list of 100 can be   [...]
Posted: Friday, July 31st 2009

Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum

Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer. If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft. 90 percent of Yahoo's shareholders are   [...]
Posted: Monday, April 7th 2008

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Google Gets into Radio Ad Biz with dMarc Purchase

Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti  [...]
Posted: Wednesday, January 18th 2006

BuzzMetrics Buys Intelliseek, Becomes Nielsen BuzzMetrics

Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics - which itself announced that it is acquiring rival Intelliseek - and forming a new company, Nielsen BuzzMetrics, ClickZ   [...]
Posted: Wednesday, January 18th 2006

Yahoo Revs, Profits Increase - but Not Enough

Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo'  [...]
Posted: Wednesday, January 18th 2006

Literary Magazine 'Wholphin' Launched via DVD

A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the   [...]
Posted: Wednesday, January 18th 2006

Consortium Makes Bid for VNU

Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t  [...]
Posted: Tuesday, January 17th 2006

Media Matchmaker Hooks up Buyers, Potential Partners

In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa  [...]
Posted: Tuesday, January 17th 2006

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Gather.com Gets Funding, Writers Get Ad Revs

Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m  [...]
Posted: Monday, January 16th 2006

Six Flags Taps OgilvyOne; Throws Creative, Media Accounts into Play

Six Flags has named OgilvyOne Worldwide to handle its direct and interactive marketing efforts - helping to implement its strategy of increasing both mindshare and its focus on customers - reports ClickZ, pointing out that this is the first time that Six Flags has selected a dedicated agency for interactive. Six Flags has also thrown its creative and media accounts into review. Independent W.B. Doner and Co., Southfield, Mich., has bee  [...]
Posted: Monday, January 16th 2006

BzzAgent Raises $13.8 Million in Funding

Word-of-mouth marketing firm BzzAgent said Friday that it had closed a $13.75 million second round of funding - raised from General Catalyst Partners and IDG Ventures Boston - to build new market share and add staff, reports CNET. BzzAgent has clients such as Anheuser-Busch, Cadbury Schwepp  [...]
Posted: Monday, January 16th 2006

Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

PodZinger Launches Audio Search, PPC Ad Biz Model

PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow  [...]
Posted: Friday, January 13th 2006