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Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum

Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer. If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft. 90 percent of Yahoo's shareholders are   [...]
Posted: Monday, April 7th 2008

FTC Gives GoogleClick Merger the 'Go-Ahead'

The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad  [...]
Posted: Thursday, December 20th 2007

Million Dollar Homepage Being Blackmailed

The Million Dollar Homepage is being hammered by extortionists who want money in return for halting the distributed denial of service (DDoS) attack that knocked down the site last week and has since made it nearly impossible to access, reports The Register (U.K.). The site's ow  [...]
Posted: Wednesday, January 18th 2006

'Download Disasters' Found in WhenU, 180solutions Bundles

Among "The Web's Worst Download Disasters," at least according to the blog of software startup SiteAdvisor, is software bundled with packages from adware leaders WhenU and 180solutions, writes MediaPost. SiteAdvisor says it tested more than 140,000 programs and found that the following five scored worst among adware/spyware: EntertainmentWallPaper.co  [...]
Posted: Wednesday, January 18th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Holiday Shoppers Less Satisfied with Online Retailers

Consumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI Research study, writes DM News. The "Top 40 Online Retail Satisfaction Index" weighs online shopper satisfaction between the holidays and the rest of the year. Although holiday revenues were up, overall satisfaction decreased four percentage points between spring 2005 and the holiday season at yearend.  [...]
Posted: Wednesday, January 11th 2006

Online Customer Service Deteriorated in 4Q05

A study of 100 online retailers found a decline in customer service in 4Q05 compared with 4Q04, reports InternetRetailer, citing E-Tailing Group's 8th "Annual Mystery Shopping Study." The number/percentage of sites offering a toll-free customer service telephone number - the most important service feature, according to E-Tailing Group - fell from 93 to 95. "Overall...more drill-down was required to find answers to questions on   [...]
Posted: Wednesday, January 11th 2006

Consumers Don't Always Get What They Want from Emailers

What consumers ask for via email is not necessarily what they get from marketers, according to an email marketing survey from integrated email agency Quris, reports DM News. Though 77 percent of consumers want to receive "unscheduled offers" from marketers, only 8 percent say they get them; also, 75 percent of consumers sign up for scheduled discount alerts and circulars, but only 19 percent find them worth reading; and   [...]
Posted: Monday, January 9th 2006

Edelman on Affiliate Marketing, Spyware/Adware

Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should  [...]
Posted: Thursday, January 5th 2006

Umbria: Spam Blogs Clutter Search Results

Though some 80,000 blogs are being created every day, 10-20 percent of them may be spam, according to Umbria Communications, which monitors consumer-generated media, reports AdWeek. Umbria's research has found that 2.7 million blogs out of 20.3 million are spam blogs, or splogs, many of  [...]
Posted: Thursday, December 22nd 2005

FTC Says CAN-SPAM Works Well

In its report to Congress on the effectiveness of the CAN-SPAM Act, the Federal Trade Commission (FTC) said the law is indispensable in the war on spam but subsequent anti-spam measures must be technological, writes ClickZ. FTC officials summarized the report's findings during a press conference, during which they also discussed enforcement initiatives undertaken together with Canada and those with some southern states. However, only 2  [...]
Posted: Wednesday, December 21st 2005

Commission Junction, Azoogle Get Ready to Rumble

Having given the boot to affiliate and potential rival Azoogle, ValueClick's Commission Junction has circulated a note to its advertisers claiming AzoogleAds is "non-compliant" with its code of conduct, writes Jeff Molander of ThoughtShapers.com. CJ claims it "has identified a series of isolated violations with Azoogle," saying "given the nature of their sub affiliate business model, Azoogl  [...]
Posted: Thursday, December 15th 2005

Group Challenges ICANN-VeriSign Deal

The World of Domain Name Developers, a trade group of internet businesses, in a lawsuit filed Monday in a California federal court, challenged the proposed settlement regarding control of the .com domain, claiming the deal violates U.S. antitrust laws, reports Reuters. The agreement, reached in October, settled   [...]
Posted: Tuesday, November 29th 2005

FTC Holds Sites Responsible for Affiliates' Actions

The recent settlement of a CAN-SPAM complaint implies liability by companies for the actions of their affiliates, writes ClickZ, pointing to a requirement by the Federal Trade Commission (FTC), backed by a U.S. District Court in Nevada, that several porn sites keep detailed records on affiliate marketers, obtaining a name, address and working phone number for each affiliate and sub-affiliate. Also, seven days before a campaign launche  [...]
Posted: Friday, November 18th 2005

TRUSTe to Create, Monitor Adware Whitelist

The likes of Yahoo, AOL, Computer Associates, CNET Networks and Verizon have banded together to back a TRUSTe initiative - the Trusted Download Program, a whitelist of adware that's certified to adhere to best practices - intended to help advertisers determine where to spend their ad dollars, wri  [...]
Posted: Thursday, November 17th 2005

Grokster Settles, Streamcast Fights

Click to enlarge Grokster yesterday said it would stop distributing file-swapping software and cut off support for   [...]
Posted: Tuesday, November 8th 2005

FTC: State Email Registries Put Kids at Risk

States that set up "Do Not Email" child-protection registries actually put kids' contact info at risk, according to a letter by the Federal Trade Commission (FTC) addressing proposed child protection legislation in Illinois, but also apparently aimed at warning other states that already have or are planning to set up such lists, writes ClickZ. Utah and Michigan have   [...]
Posted: Friday, November 4th 2005

Watchdog Asks FTC to Tackle Adware Firm

The Center for Democracy & Technology (CDT) has asked the Federal Trade Commission to investigate Integrated Search Technologies and several of its affiliates for installing adware without first obtaining consumers' informed consent, reports MediaPost. The group charged that Montreal-based Integrated Search Technologies distributes ad-serving programs by bundling them with NegativeBeats.com, a site based in  [...]
Posted: Friday, November 4th 2005

Anti-Spyware Coalition Releases Guidelines

The Anti-Spyware Coalition, headed by the Center for Democracy and Technology and founded some six months ago, released guidelines Thursday for assessing the level of risk posed by spyware and other potentially unwanted programs, reports MediaPost. "The risk factors  [...]
Posted: Friday, October 28th 2005

Threats Online Result in Web Use Decline

Because of perceived threats online, including identity theft, internet users are becoming less trustful of websites and have therefore reduced their online time (30 percent of respondents) as well as stopped shopping online (25 percent of respondents), according to a survey by Consumer Reports WebWatch released Wednesday, reports Agence France Presse. Eighty-eight percent of respondents said keeping personal infor  [...]
Posted: Thursday, October 27th 2005