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Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

In-Game Campaigns Boost Product Awareness

In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Th  [...]
Posted: Tuesday, October 4th 2005

Email Relevance Kindles Conversion, Retention

Email communication between companies and consumers or other businesses is about serving the needs of the recipient rather than selling, said ExactTarget's director of e-marketing strategy, Joel Book, at the firm's eMarketing Excellence Summit, reports DM News. "Email works best when it's personal and relevant. This sounds like common sense, but we see too much batch and blast," Book said. When marketers take the time   [...]
Posted: Friday, July 22nd 2005

Yahoo: Display Ads Increase Search

A Yahoo study released today claims that online display advertising increased the number of relevant searches by more than 61 percent, reports DM News. The study was based on an analysis of a campaign by Yahoo client HarrisDirect. Clicks on sponsored search links leading directly to the client's site also jumped - 249 percent - after a user was exposed to a display ad campaign, Yahoo said. The study found that consumers  [...]
Posted: Monday, May 9th 2005

Vonage: Traditional Media Gives Big Boost to Campaign

Vonage added evidence to the pile that integrating several different media can be much more effective, telling a group of marketers that its Voice over IP product experienced a big sales boost after it diversified its advertising from online-only efforts to incorporate TV and print. Vonage had previously had one of the most popular online affiliate marketing programs, blitzing web users with such a high amount of frequency, that  [...]
Posted: Friday, April 8th 2005

Behavioral Media Study Shows Largest Benefits Go to Publishers

A 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performance gains. The study used 24/7's OnTarget behavioral targeting mechanism and found that the gains were greatly exaggerated when combined with contextual  [...]
Posted: Monday, April 4th 2005

Wrangler's Web Research Proves Cheap, Accurate

DM News published a case study of a consumer brand - Wrangler - that integrated a survey of a web-based panel into its ongoing product and marketing development. Every couple months, Wrangler sends out an "assignment" to its 100 16- to 25-year-olds, asking them to give feedback on a product or a messaging campaign. To calibrate their data, the jeans maker send the panel images of its top selling store items, finding that  [...]
Posted: Wednesday, February 23rd 2005

Trump Plug Nets BK Big Traffic Gains

A paid placement, folded into the "plot" of an Apprentice TV episode, severely juiced Burger King's web traffic, sending more than a quarter million people to BK.com in the week after the episode aired on January 20. Oily business despot Donald Trump had his teams of sycophants attempt to build a new t  [...]
Posted: Monday, January 31st 2005

Details Come Out on Kerry Online Ad Campaign

In an effort to boost the industry's use of internet advertising, political ad firm MSHC Partners released research showing how much its $3 million in online advertising billings during the presidential campaign helped the Kerry campaign. MSHC bought more than 800 million impressions over more than 100 websites, indicating an approximate CPM of $3.75. Of Republicans and independents who saw the online ads around the time of the Democratic Convention, 14 percent showed a boost in favorability tow  [...]
Posted: Friday, January 28th 2005

Roomba Case Study Argues for Search Term Targeting

AdAge compiled a brief case study of automated vacuum brand Roomba using paid search marketing, along with an integrated marketing campaign that included broadcast media, to vastly improve its direct sales. Where its first forays into search proved unsuccessful, a better targeting of search terms prove the key to turning a  [...]
Posted: Monday, January 17th 2005

Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring

SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark  [...]
Posted: Monday, January 10th 2005

Mitsubishi, in Sales Trouble, Dumps Pro-Online Marketing Head

AdAge reports that Mitsubishi, the carmaker that most enthusiastically embraced online marketing, saw its head of marketing resign. The stepping down of Ian Beavis comes just weeks after Mitsubishi lowered sales estimates by almost a third and just a day after the manufacturer named Bob Martin as head of brand marketing. Beavis joined Mitsubishi o  [...]
Posted: Monday, November 29th 2004

O&M Forgot U.K. Domain Name, Probably Regrets It

adland: Ogilvy London Hijacked Reminiscent of the   [...]
Posted: Sunday, November 7th 2004

Ads in Site Text Area Viewed Most

Poynter: The Power of Being Inside the Article The internet ads that get th  [...]
Posted: Monday, September 20th 2004

BusinessWeek Carves Out More Dynamic Net Niche

DM News: BusinessWeek.com Revamp Touts Fresh News BusinessWeek redesigned its website to reflect the fact that the online version of BusinessWeek changes its content each day. Print magazines have been slow to exploit their online sites as a means to do things other than reposition existing content. One   [...]
Posted: Monday, August 30th 2004

RealNetworks' Guerilla Online Effort Backfires

eCommerce Times: RealNetworks Online Petition Targeting Apple Backfires RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire at RealNetworks, posting profanity-laden screeds lambasting the streaming media company for "picking on"   [...]
Posted: Friday, August 20th 2004

Olympics Sponsors Suffering Internet Share Setbacks

The three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the games in Greece, according to the web traffic measuring company Hitwise. Site visitor figures don't equate to branding, but the lackluster online presence begs the question of whether or not Home Depot, McDonald's and Visa put their many eggs in one big fat Greek basket to the detriment of the day-to-day, top-of-mind brand metrics. Home Depot's site saw a  [...]
Posted: Wednesday, August 18th 2004

Mitsubishi Dumps Integrated Effort for Web-Only

Internet Retailer: Mitsubishi drives its ad campaign entirely to the web M  [...]
Posted: Friday, August 6th 2004

Barring Affiliates from Using Brand Keywords Saves Media Costs

Internet Retailer: Barring affiliates from bidding on its name reduces Northern Tool ad costs Since major e-tailer Northern Tool & Equipment banned its affiliate sites from bidding on its name on search engines late last year, its search engine marketing costs have plummeted. Some companies have ma  [...]
Posted: Monday, July 5th 2004