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Soapbox, Microsoft's YouTube Rival, Enters Public Beta

Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September. Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats,   [...]
Posted: Friday, February 16th 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Literary Magazine 'Wholphin' Launched via DVD

A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the   [...]
Posted: Wednesday, January 18th 2006

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Six Flags Taps OgilvyOne; Throws Creative, Media Accounts into Play

Six Flags has named OgilvyOne Worldwide to handle its direct and interactive marketing efforts - helping to implement its strategy of increasing both mindshare and its focus on customers - reports ClickZ, pointing out that this is the first time that Six Flags has selected a dedicated agency for interactive. Six Flags has also thrown its creative and media accounts into review. Independent W.B. Doner and Co., Southfield, Mich., has bee  [...]
Posted: Monday, January 16th 2006

Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

Seven Digital Marketing Predictions for 2006

eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users   [...]
Posted: Friday, January 13th 2006

Consumers: For VOD, We'd Rather See Ads than Pay

Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point  [...]
Posted: Thursday, January 12th 2006

TV Stations' Website Revs Doubled in 2005

Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s  [...]
Posted: Thursday, January 12th 2006

AOL Expands Video Search Capability with Truveo

AOL announced Tuesday that it is acquiring video search startup Truveo, which offers technology to more easily find online video, reports the Associated Press. The acquisition reinforces AOL's reliance on video to attract visitors to AOL's ad-supported sites in its push away from a declining subscription business. Terms of the deal were not disclosed, but paidCo  [...]
Posted: Wednesday, January 11th 2006

Engage In-Game Advertising Launches with Subway Campaign

A new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing ads for Subway on in-game billboards in Valve's Counter-Strike, GamesIndustry reports (  [...]
Posted: Wednesday, January 11th 2006

Clear Channel VODs to Offer 15-Second Ads

A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday,   [...]
Posted: Tuesday, January 10th 2006

Google Video Store to Launch

Google on Friday afternoon announced its much-anticipated video service - Google Video Store - which will soon begin to offer, for rent or purchase, downloadable videos online,   [...]
Posted: Monday, January 9th 2006

'Yahoo Go': Mobile, TV, PC Services without a Browser

Click to enlarge Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go  [...]
Posted: Friday, January 6th 2006

Intel, AOL Partner to Bring the Web to TV

AOL and Intel have partnered to market Intel's new Viiv technology, which is designed to bring internet content into both the living rooms and mobile l  [...]
Posted: Friday, January 6th 2006

Verizon, Microsoft Music Pact to Confront iPod

Verizon Wireless, the second-largest cell phone carrier, has partnered with the largest software company, Microsoft, to turn the cell phone into a music player and challenge rival music services from Apple and Sprint, reports Red Herring. Verizon's service, V Cast Music, announced on Thursday, enables users to play, buy, download music via a mobile phone or  [...]
Posted: Friday, January 6th 2006

Lexus Uses Podcasts, Blog Ads to Drive Campaign

Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans,   [...]
Posted: Thursday, January 5th 2006

Consumer Content a Source for Pepsi's Aquafina Campaign

To promote Aquafina, Pepsi has solicited user-created films for a campaign based on New Year's resolutions as part of its "Drink more w  [...]
Posted: Thursday, January 5th 2006

Disney Seeks to Please Consumers with More iTunes Content

According to a deal announced at the start of the Consumer Electronics Show (CES) in Las Vegas, ABC News, Sports and ESPN content - including lite versions of recent college bowl games (e.g., Fiesta and Sugar Bowls) - will be available through Apple's iTunes beginning this week, writes E-Commerce Times/TechNewsWorld. The agreement builds on an earlier pact that   [...]
Posted: Thursday, January 5th 2006