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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 779 | 89 |
| » ad pricing | 303 | 565 |
| » ad targeting | 495 | 373 |
| » ad technologies & vendors | 351 | 517 |
| » advertainment | 34 | 834 |
| » affiliate marketing | 13 | 855 |
| » agencies & ad departments | 245 | 623 |
| » alternative marketing | 97 | 771 |
| » Asia/Pacific | 16 | 852 |
| » automotive | 41 | 827 |
| » b2b | 23 | 845 |
| » best practices | 44 | 824 |
| » biz buzz | 206 | 662 |
| » branding | 62 | 806 |
| » broadband | 57 | 811 |
| » campaigns & creatives of note | 44 | 824 |
| » case studies | 6 | 862 |
| » co-op marketing & partnerships | 17 | 851 |
| » computers & tech | 25 | 843 |
| » consumer packaged goods | 18 | 850 |
| » cross media | 66 | 802 |
| » deep coverage | 1 | 867 |
| » demographics | 61 | 807 |
| » direct marketing | 64 | 804 |
| » domain names | 1 | 867 |
| » don't believe the hype | 13 | 855 |
| » e-commerce | 96 | 772 |
| » email marketing | 27 | 841 |
| » entertainment | 71 | 797 |
| » Europe | 31 | 837 |
| » events | 6 | 862 |
| » finance | 18 | 850 |
| » global | 16 | 852 |
| » healthcare | 6 | 862 |
| » I-PR & business communications | 4 | 864 |
| » instant messaging marketing | 6 | 862 |
| » interviews | 4 | 864 |
| » intrusive formats | 31 | 837 |
| » Latin America | 3 | 865 |
| » legal, government & regulation | 67 | 801 |
| » loyalty & retention | 4 | 864 |
| » major account moves | 3 | 865 |
| » major brands | 70 | 798 |
| » major players news | 455 | 413 |
| » measurement & analytics | 108 | 760 |
| » media convergence | 90 | 778 |
| » minorities | 9 | 859 |
| » mobile marketing | 20 | 848 |
| » multi-channel marketing | 22 | 846 |
| » new and improved | 93 | 775 |
| » nonsense & parodies | 7 | 861 |
| » online ad market | 346 | 522 |
| » pearls of wisdom | 7 | 861 |
| » people | 13 | 855 |
| » personalization | 25 | 843 |
| » political parties & organizations | 15 | 853 |
| » privacy | 38 | 830 |
| » promotions | 22 | 846 |
| » publishing | 447 | 421 |
| » real estate | 6 | 862 |
| » research & stats | 231 | 637 |
| » rich media | 107 | 761 |
| » search engine marketing | 296 | 572 |
| » sex sells | 1 | 867 |
| » signs of doom | 34 | 834 |
| » signs of recovery | 43 | 825 |
| » signs of what's to come | 268 | 600 |
| » small business | 28 | 840 |
| » spam & anti-spam | 4 | 864 |
| » Spanish-speaking | 9 | 859 |
| » syndication & RSS | 30 | 838 |
| » technical innovation | 56 | 812 |
| » telecom | 18 | 850 |
| » text ads | 198 | 670 |
| » tools & software | 140 | 728 |
| » travel | 10 | 858 |
| » user experience | 53 | 815 |
| » viral marketing & social media | 13 | 855 |
| » weblog marketing | 56 | 812 |
| » women | 15 | 853 |
| » worst practices | 58 | 810 |
| » Youth | 3 | 865 |
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Leaked Documents Confirm MySpace News Coming
The MySpace News site has apparently been confirmed in leaked Fox Interactive Media sales documents, including screenshots, about the MySpace news-aggregation service, Wired writes.
The site, reportedly to launch later this year, will automatically collect news items from various news sites and blogs. MySpace users will then be able to rate and comment on each story the [...]
Posted: Wednesday, March 14th 2007
Yahoo Courting Sponsors for Social Media Sites
Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video.
This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to [...]
Posted: Monday, November 13th 2006
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Google Gets into Radio Ad Biz with dMarc Purchase
Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti [...]
Posted: Wednesday, January 18th 2006
4Q Online Advertising Beats Media Execs' Expectations
Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were [...]
Posted: Tuesday, January 17th 2006
Media Matchmaker Hooks up Buyers, Potential Partners
In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa [...]
Posted: Tuesday, January 17th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Gather.com Gets Funding, Writers Get Ad Revs
Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m [...]
Posted: Monday, January 16th 2006
Million Dollar Homepage Reaches Goal, Suffers DDoS Attack
Click to enlargeThe final 1,000 pixels of the Milli [...]
Posted: Friday, January 13th 2006
MSN, SuperPages.com Partner for Local Ads
MSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click, pay-per-call, and fixed-rate - for every search results page, reports MediaPost. The ads are sold by Verizon's local sales teams. The ad unit in which the SuperPages ads appear is at the top of the MSN Local Search results pages. The ads are from SuperPages.com's list of local adver [...]
Posted: Friday, January 13th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)
News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads, [...]
Posted: Thursday, January 12th 2006
Consumers: For VOD, We'd Rather See Ads than Pay
Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point [...]
Posted: Thursday, January 12th 2006
TV Stations' Website Revs Doubled in 2005
Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s [...]
Posted: Thursday, January 12th 2006
Miva May Be up for Grabs
Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or [...]
Posted: Wednesday, January 11th 2006
CNN, Time Merge Biz Sites, Rely on Online Advertising
Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning [...]
Posted: Tuesday, January 10th 2006
Circ Auditor Gives Nod to Standalone Digital Pubs
Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital [...]
Posted: Tuesday, January 10th 2006
Clear Channel VODs to Offer 15-Second Ads
A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday, [...]
Posted: Tuesday, January 10th 2006