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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 4 of 4
Older Adults Using Internet More, Traditional Media Less
U.S. online adults 55 years and older - the heaviest users of offline media - say the ability to access online content any time of the day (69.2 percent) and the greater accuracy of online information (67.5 percent) are the primary advantages of the internet versus TV, radio, magazines or newspapers, according to a Burst Media survey. Some 57.9 percent of respondents also cited "content I cannot find on television, radio, magazines or newspapers"; other at [...]
Posted: Tuesday, January 3rd 2006
Men, Women Online in Almost Equal Numbers; Use Web Differently
The proportion of women to men who go online has mostly evened out, according to a new report from the Pew Internet & American Life Project, but what they do when online remains different: men are more likely to look at weather and news sites, download music, and find financial information, whereas women [...]
Posted: Thursday, December 29th 2005
Burst: Most Users Reach Websites via Search
Most web surfers, when at home, rely primarily on search engines to navigate to websites, according to a recent Burst Media survey of 13,000 web users age 14 and older. More than 56 percent of respondents said when at home they use search engines to get to web destinations; other ways they get there consist of typing in the site's URL or using bookmarks (28 percent) and linking from other sites/advertisements (16 percent).
Among teens and those 18-24 years old, fewer than half (46 percent and 4 [...]
Posted: Wednesday, August 3rd 2005
Oldsters More Savvy on Spam, Scams
DM News: Survey: Older People Click Less on Unsolicited E-mail Than Young
Only one in five retirement age people online reported having responded to a spam offer, whereas about one in three people between the ages of 18 and 64 reported the same. That wisdom-borne wariness also carried through to responses to email scams as well, turning on its head the great tradition of telemarketing and direct mail scams, which often [...]
Posted: Wednesday, March 24th 2004
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