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Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

4Q Online Advertising Beats Media Execs' Expectations

Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were   [...]
Posted: Tuesday, January 17th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Keyword Price Declines Persist

Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a  [...]
Posted: Monday, January 9th 2006

Automakers Snap up 2006 Car Site Ad Inventory

A little tight... The year has just begun, and carmakers have already snapped up more than 80 percent of available ad space for 2006 on independent, third-party auto research sites, whereas a year ago only half of online ad inventory had been purchased, reports AdAge, citing various media buyers and auto-research pu  [...]
Posted: Monday, January 2nd 2006

adCenter ROI High, Number of Advertisers Kept Low

Pilot campaigns using MSN's adCenter paid-search system are generating high conversion rates but Microsoft should more quickly expand the program, search marketers say, according to DM News. Apparently, demand is high but MSN is limiting the testing as it continues to serve Yahoo search ads. In the U.S., som  [...]
Posted: Friday, December 23rd 2005

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

Keyword Prices Keep Tumbling

Keyword prices in November averaged $1.46 per click, 11 percent less than the $1.64 in November 2004, continuing their recent downward trend, reports MediaPost, citing Fathom Online's latest keyword  [...]
Posted: Tuesday, December 6th 2005

Kanoodle to Pay Publishers for Cookie Delivery

Kanoodle has launched its BrightAds Cookies program, the first undertaking to actually pay publishers to distribute targeting cookies even though their sites may not carry corresponding ads, writes ClickZ. The intent of the program is to increase the relevance of behaviorally targeted ads. That is, by collecting da  [...]
Posted: Tuesday, December 6th 2005

Forecast: $55 Billion Online Ad Market by 2010

Ad budgets' shift to online is reaching an "inflections point," after which, within five years, internet advertising will become a $55 billion global market, according to investment bank Piper Jaffray analyst Safa Rashtchy, AdWeek reports. Rashtchy says his forecast of 27 percent compound annual growth could be a conservative one. "Online is on its way to a 10 percent share [of adspend] much faste  [...]
Posted: Tuesday, December 6th 2005

Videogame Ads Work Better as Men Play More

Those who view ads in videogames have better brand recall, and sometimes are more likely to favorably change their opinion of a brand, than those who view TV product placements, according to a study released today by Nielsen Interactive Entertainment and videogame publisher Activision, reports the Boston Globe. The study suggest that videogames can persuade like no other media,  [...]
Posted: Monday, December 5th 2005

Merrill Lynch Cuts Ad Forecasts for 2005, 2006

Pressure on rates in traditional media, along with potential weakness in the automotive and entertainment industries, will slow down ad spending this year and next, according to industry analyst Lauren Fine of Merrill Lynch, writes MarketWatch. Fine lowered her U.S. ad spending forecast to 3.2 percent growth in 2005 from the previous 3.7 percent, and reduced the 2006 estimate to 4.5 pe  [...]
Posted: Friday, December 2nd 2005

Direct Revenue to Clean up Act with Behavioral Network

Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base   [...]
Posted: Monday, November 28th 2005

Keyword Costs, Ranking Volatility Up in Q3

Click to enlarge The average "cost per keyword" increased from $20 in July to $26 in September according to the   [...]
Posted: Wednesday, November 23rd 2005

Record Online Ad Revs in Q3 - Likely for Year, Too

Internet ad revenue in 3Q05 reached a record $3.1 billion, 33.9 percent more than in 3Q04 - and the first time that quarterly revenue crossed $3 billion - raising hopes that it could reach $12 billion for the year (which would also be a record), writes DM News, citing PricewaterhouseCooper  [...]
Posted: Tuesday, November 22nd 2005

AOL, IAC Invest $16 Million in Net TV Startup Brightcove

Internet TV startup Brightcove, which has developed online tools to get video distributed on websites and collect fees or ad revenue, has gotten high-profile investors America Online and InterActiveCorp (along with Allen Bank and Trust, and Hearst) to invest $16.2 million in the company, r  [...]
Posted: Tuesday, November 22nd 2005

Networks to Advertisers: Consider DVR Playback Data

The six major networks - ABC, CBS, NBC, Fox, UPN, and WB - plan to hold a press conference today to present the reasons that advertisers should consider DVR playback viewing when making their media buys, Adweek reports (  [...]
Posted: Wednesday, November 16th 2005

Audible to Track Podcasts, Ads

Audible has introduced the first components of AudibleWordcast, a platform that for now inserts ads into podcasts, audits audiences and offers secured transactions - but will, starting in the first quarter of next year, also enable tracking of ad impressions - reports ClickZ. Audible says that podcasts in its .AA format will allow audio producers to measure both how much of a file and what ads have been played. "Once you have the abil  [...]
Posted: Monday, November 14th 2005