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aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Google Gets into Radio Ad Biz with dMarc Purchase

Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti  [...]
Posted: Wednesday, January 18th 2006

Literary Magazine 'Wholphin' Launched via DVD

A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the   [...]
Posted: Wednesday, January 18th 2006

YellowPages.com, Yahoo in Ad Partnership

YellowPages.com advertisers' listings will appear on Yahoo Local and Yellow Pages, and will be identified as sponsored listings, the companies are expected to announce today, writes ClickZ. The financial terms of the distribution deal were not announced. "Yahoo's large and loyal user base, as well as a strong brand as a leading internet company, brings significant value and benefit to YellowPages.com advertisers," said Charles Stubbs,   [...]
Posted: Friday, January 6th 2006

CBS Streams Two Shows on Yahoo

How I Met Your Mother CBS, as part of an ongoing exploration of distribution outlets for its television series, will stream episodes of Two and a Half Men and How I Met Your Mother on Yahoo from December 27 through January   [...]
Posted: Wednesday, December 28th 2005

Firefox Launches Ad Contest

Firefox has kicked off the second part of its Firefox Flicks campaign, launching a contest for 30-second spots for the browser by professional, student and aspiring filmmakers that will be considered for a TV campaign, reports ClickZ. Top ads will also win prizes, including a $5,000 gift certificate at B&H Photo, a multi-screen LCD display from 9x Media, and a media center PC from Alienware. The ads will be reviewed by a panel of judge  [...]
Posted: Monday, December 26th 2005

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

Verizon to Offer Wireless Music Downloads, Challenge iTunes

Verizon plans to launch, on January 16, a music-download service wirelessly, via mobile phones onto Windows PCs, writes CNET. Called V Cast Music, the service is intended to compete with Apple's iTunes and other, and it would give Microsoft, which is Verizon's partner in the project, a better foothold in mobile services. The service will be available via Circuit City, Verizon Wireless stores   [...]
Posted: Friday, December 23rd 2005

Ask Jeeves Keeps TBWA

Ask Jeeves has decided, after a review, to hang onto the San Francisco office of Omnicom Group's TBWAChiatDay as its creative agency, AdWeek reports (via MediaBuyerPlanner). The company may spend u  [...]
Posted: Friday, December 23rd 2005

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

Ford to Launch VOD Campaign, Gather Ad-Viewing Data

Ford plans to launch its first video-on-demand ad campaign at the end of December, betting that VOD will become as important for selling cars as the web, writes AdWeek. The ads will air on cable systems owned by Cablevision and Charter Communications, placing the ads before their some 4.5 million digital subscribers.   [...]
Posted: Tuesday, December 20th 2005

Yahoo to Measure Online and Offline Ad Effectiveness

Yahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes CNET. Yahoo has partnered with Marketing Man  [...]
Posted: Monday, December 19th 2005

Media Shops Help Design Channel-Planning Tool

Carat, Initiative, Mediaedge:CIA, Mindshare, and PHD are charter subscribers of Compose, a new channel-planning software tool designed by Kantar Media Group and built by Pointlogic, reports MediaPost (  [...]
Posted: Thursday, December 15th 2005

Skipping Ads a Priority for DVR Owners

Consumers buy digital video recorders both to time-shift (record for later viewing) and to skip commercials, according to new research by WPP Group's Mindshare, writes AdWeek. That finding seems to contradict broadcast networks' recent assertions that consumers' top reason was the ability to time-shift,  [...]
Posted: Wednesday, December 14th 2005

'Welcome to the Coke Side of Life' Campaign Announced

Coca-Cola, in search of a new "big idea" since CEO Neville Isdell announced a Manifesto for Growth last year, will launch its new campaign in March, BrandWeek   [...]
Posted: Thursday, December 8th 2005

Digital-Subscription 'Reader's Digest' Launched

Reader's Digest plans to launch a monthly digital subscription   [...]
Posted: Thursday, December 8th 2005

Glamour Airs Short Films Online

Glamour is launching a series of short films that will debut on Glamour.com, reports MediaWeek (via MediaBuyerPlanner). Embedded in the five films, which are based on sto  [...]
Posted: Wednesday, December 7th 2005

BuzzMetrics to Rate TV Show Buzz Online

Online word-of-mouth measurement firm BuzzMetrics is testing TV*BuzzMetrics, a service that tracks online buzz - on blogs, message boards and other social media - about the top 30 prime-time network programs, reports ClickZ. The firm will deliver a monthly report that, inter alia, ranks the shows' buzz level, assigning them a "TV Buzz Rating" in an "engagement index." The service will provide various other metrics and is intended to he  [...]
Posted: Thursday, December 1st 2005

AOL, IAC Invest $16 Million in Net TV Startup Brightcove

Internet TV startup Brightcove, which has developed online tools to get video distributed on websites and collect fees or ad revenue, has gotten high-profile investors America Online and InterActiveCorp (along with Allen Bank and Trust, and Hearst) to invest $16.2 million in the company, r  [...]
Posted: Tuesday, November 22nd 2005