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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 3 | 219 |
| » weblog marketing | 9 | 213 |
| » women | 1 | 221 |
| » worst practices | 13 | 209 |
| » Youth | 1 | 221 |
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
PodZinger Launches Audio Search, PPC Ad Biz Model
PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow [...]
Posted: Friday, January 13th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
'Yahoo Go': Mobile, TV, PC Services without a Browser
Click to enlarge
Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go [...]
Posted: Friday, January 6th 2006
Gates: IBM, Not Google, Top Rival; Shows off Vista Features
The good-old days...
Though the news media tend to focus on Microsoft's competition with Google, IBM is its biggest challenger, said Bill Gates during h [...]
Posted: Thursday, January 5th 2006
Verizon to Offer Wireless Music Downloads, Challenge iTunes
Verizon plans to launch, on January 16, a music-download service wirelessly, via mobile phones onto Windows PCs, writes CNET. Called V Cast Music, the service is intended to compete with Apple's iTunes and other, and it would give Microsoft, which is Verizon's partner in the project, a better foothold in mobile services. The service will be available via Circuit City, Verizon Wireless stores [...]
Posted: Friday, December 23rd 2005
FTC Says CAN-SPAM Works Well
In its report to Congress on the effectiveness of the CAN-SPAM Act, the Federal Trade Commission (FTC) said the law is indispensable in the war on spam but subsequent anti-spam measures must be technological, writes ClickZ. FTC officials summarized the report's findings during a press conference, during which they also discussed enforcement initiatives undertaken together with Canada and those with some southern states. However, only 2 [...]
Posted: Wednesday, December 21st 2005
ReplayTV Software to Record TV on PCs
Digital video recording pioneer ReplayTV will next year release software that, in combination with Hauppauge Computer Works' WinTV-PVR tuner-encoder card, will
allow personal computer users to tune into and record live TV, reports Reuters. ReplayTV, owned by D&M Holdi [...]
Posted: Monday, December 19th 2005
Google, Microsoft, Sun Fund RAD Internet Lab
Google and Microsoft have for a moment set aside their hyper-competitive tendencies and are together backing, along with Sun Microsystems, a new $7.5 million internet research laboratory at the University of California, Berkeley, to help entrepreneurs introduce groundbreaking ideas to mass audiences, reports the Associated Press. The [...]
Posted: Thursday, December 15th 2005
Voila! TiVo Transformed into Online Portal
TiVo's rapid transformation into a media/communications portal continues with its announcement of new online services that extend its reach into e-commerce - in this case, t-commerce - MediaPost writes ( [...]
Posted: Friday, December 2nd 2005
Verizon to Offer Broadcast TV for Cell Phones
Verizon Wireless is the first cellular carrier to take part in a broadcast TV network for mobile phones that Qualcomm plans to launch in late 2006, writes the Associated Press. The companies did not say what type of programming would be featured over the MediaFLO system, which will be broadcast to mobile phones over a different of the wireless spectrum than voice and data services.
Thus far, in [...]
Posted: Friday, December 2nd 2005
AOL Mobile Search Shrinks Sites to Handheld Size
AOL has developed a new service that allows users to perform web searches on mobile phones then access any website as they would on a desktop computer, reports CNET. AOL's Mobile Search Service automatically adapts search results and web pages to handheld devices using technology from InfoG [...]
Posted: Thursday, December 1st 2005
Mozilla Lets Loose Wilier, Faster Firefox 1.5
Mozilla has released version 1.5 of the open-source Firefox browser, in beta since August, and is available for free download for Windows, Mac OS X, and Linux from the Mozilla website, writes InformationWeek. Version 1.5 includes automatic updates, faster back and forward page viewing, drag-and-drop tab reordering, and new support for web standards, including JavaScript 1.6 and cascading style sheets CSS2 and CS [...]
Posted: Wednesday, November 30th 2005
AOL Launches AIM Triton Upgrade
AOL officially launched the Triton upgrade to its AOL Instant Messenger, which it now describes as a "new front door" to digital communications, including PC-to-PC chat through voice over internet protocol (VOIP) technology that would help AOL compete with programs such as Skype, reports E-Commerce Times. "We anticipate that the AIM Triton service will accelerate the growing use of [...]
Posted: Monday, November 28th 2005
Streaming Video via Email Skips Downloading
With the launch of a new video solution from KOTW, streaming videos can now be viewed in email messages - not as attachments and without the need for downloading and buffering - the company has announced, MediaBuyerPlanner reports. Advertisers and direct marketers now have the ability to deliver video mesages directly to the consumer a [...]
Posted: Wednesday, November 23rd 2005
Clear Channel, Yahoo Partner for Mall Advertising
Clear Channel Malls, a new division of Clear Channel Outdoor, will carry a network of full-motion video screens in the food courts of 10 malls in New York and Los Angeles, [...]
Posted: Monday, November 21st 2005
Broadband for All and a Chicken in Every Pot
Democrats in the House of Representatives have proposed an "innovation agenda" calling for affordable broadband access in every home within five years, writes AdAge. House Minority Leader Nancy Pelosi (D-Cal.) said the goal is to keep the country the "most competitive and innovative nation in the world." The plan calls for, inter alia, a national broadband policy that takes broadband to rural and underserved communities and supports new broadb [...]
Posted: Wednesday, November 16th 2005