Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 421 | 155 |
| » ad pricing | 157 | 419 |
| » ad selling | 351 | 225 |
| » ad targeting | 368 | 208 |
| » advertainment | 20 | 556 |
| » affiliate marketing | 8 | 568 |
| » agencies & ad departments | 135 | 441 |
| » alternative marketing | 74 | 502 |
| » Asia/Pacific | 9 | 567 |
| » automotive | 10 | 566 |
| » b2b | 15 | 561 |
| » best practices | 35 | 541 |
| » biz buzz | 153 | 423 |
| » branding | 43 | 533 |
| » broadband | 22 | 554 |
| » campaigns & creatives of note | 30 | 546 |
| » case studies | 5 | 571 |
| » co-op marketing & partnerships | 12 | 564 |
| » computers & tech | 23 | 553 |
| » consumer packaged goods | 7 | 569 |
| » CRM | 1 | 575 |
| » cross media | 31 | 545 |
| » deep coverage | 1 | 575 |
| » demographics | 28 | 548 |
| » direct marketing | 48 | 528 |
| » domain names | 1 | 575 |
| » don't believe the hype | 10 | 566 |
| » e-commerce | 43 | 533 |
| » email marketing | 25 | 551 |
| » entertainment | 29 | 547 |
| » Europe | 12 | 564 |
| » events | 2 | 574 |
| » finance | 11 | 565 |
| » global | 5 | 571 |
| » I-PR & business communications | 3 | 573 |
| » instant messaging marketing | 11 | 565 |
| » interviews | 1 | 575 |
| » intrusive formats | 50 | 526 |
| » Latin America | 1 | 575 |
| » legal, government & regulation | 70 | 506 |
| » loyalty & retention | 2 | 574 |
| » major account moves | 2 | 574 |
| » major brands | 44 | 532 |
| » major players news | 336 | 240 |
| » measurement & analytics | 122 | 454 |
| » media convergence | 46 | 530 |
| » minorities | 3 | 573 |
| » mobile marketing | 22 | 554 |
| » multi-channel marketing | 19 | 557 |
| » new and improved | 99 | 477 |
| » nonsense & parodies | 3 | 573 |
| » online ad market | 165 | 411 |
| » pearls of wisdom | 4 | 572 |
| » people | 7 | 569 |
| » personalization | 27 | 549 |
| » political parties & organizations | 11 | 565 |
| » privacy | 54 | 522 |
| » promotions | 6 | 570 |
| » publishing | 244 | 332 |
| » real estate | 2 | 574 |
| » research & stats | 104 | 472 |
| » rich media | 79 | 497 |
| » search engine marketing | 208 | 368 |
| » sex sells | 1 | 575 |
| » signs of doom | 35 | 541 |
| » signs of recovery | 20 | 556 |
| » signs of what's to come | 147 | 429 |
| » small business | 23 | 553 |
| » spam & anti-spam | 7 | 569 |
| » Spanish-speaking | 2 | 574 |
| » syndication & RSS | 30 | 546 |
| » technical innovation | 78 | 498 |
| » telecom | 10 | 566 |
| » text ads | 175 | 401 |
| » tools & software | 188 | 388 |
| » travel | 1 | 575 |
| » user experience | 46 | 530 |
| » viral marketing & social media | 10 | 566 |
| » weblog marketing | 29 | 547 |
| » women | 3 | 573 |
| » worst practices | 56 | 520 |
| » Youth | 2 | 574 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
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Posted: Wednesday, May 16th 2012
FTC Gives GoogleClick Merger the 'Go-Ahead'
The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad [...]
Posted: Thursday, December 20th 2007
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Google Gets into Radio Ad Biz with dMarc Purchase
Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti [...]
Posted: Wednesday, January 18th 2006
Tacoda: Users Engage More with Behaviorally Targeted Ads
Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s [...]
Posted: Wednesday, January 18th 2006
BuzzMetrics Buys Intelliseek, Becomes Nielsen BuzzMetrics
Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics - which itself announced that it is acquiring rival Intelliseek - and forming a new company, Nielsen BuzzMetrics, ClickZ [...]
Posted: Wednesday, January 18th 2006
Yahoo Revs, Profits Increase - but Not Enough
Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo' [...]
Posted: Wednesday, January 18th 2006
'Download Disasters' Found in WhenU, 180solutions Bundles
Among "The Web's Worst Download Disasters," at least according to the blog of software startup SiteAdvisor, is software bundled with packages from adware leaders WhenU and 180solutions, writes MediaPost. SiteAdvisor says it tested more than 140,000 programs and found that the following five scored worst among adware/spyware: EntertainmentWallPaper.co [...]
Posted: Wednesday, January 18th 2006
'eBiz for Media Lab' for Electronic Media Buying Launched
The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel [...]
Posted: Tuesday, January 17th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
Online Agency Creates $500 TV Ads for Local Businesses
A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500, [...]
Posted: Thursday, January 12th 2006
Engage In-Game Advertising Launches with Subway Campaign
A new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing ads for Subway on in-game billboards in Valve's Counter-Strike, GamesIndustry reports ( [...]
Posted: Wednesday, January 11th 2006
Search Marketers Spent $5.75B, Mostly on Paid Placement
Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts [...]
Posted: Monday, January 9th 2006
'Yahoo Go': Mobile, TV, PC Services without a Browser
Click to enlarge
Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go [...]
Posted: Friday, January 6th 2006
Edelman on Affiliate Marketing, Spyware/Adware
Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should [...]
Posted: Thursday, January 5th 2006
Paid Search to Grow 41 Percent in 2006; Google Stock to Reach $600
Paid search, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, or more than $14 billion, with market leader Google increasing its lead - and net revenue by more than 58 percent - during the year, according to research notes by Piper Jaffray senior research analyst Safa Rashtchy, reports ClickZ. In 2005, Google held 64 percent market share. Rashtchy also raised the one-year price target f [...]
Posted: Wednesday, January 4th 2006