Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 142 | 83 |
| » ad pricing | 36 | 189 |
| » ad selling | 90 | 135 |
| » ad targeting | 65 | 160 |
| » ad technologies & vendors | 46 | 179 |
| » advertainment | 11 | 214 |
| » agencies & ad departments | 56 | 169 |
| » alternative marketing | 28 | 197 |
| » Asia/Pacific | 6 | 219 |
| » automotive | 9 | 216 |
| » b2b | 8 | 217 |
| » best practices | 7 | 218 |
| » biz buzz | 63 | 162 |
| » branding | 16 | 209 |
| » broadband | 71 | 154 |
| » campaigns & creatives of note | 18 | 207 |
| » case studies | 5 | 220 |
| » co-op marketing & partnerships | 11 | 214 |
| » computers & tech | 16 | 209 |
| » consumer packaged goods | 10 | 215 |
| » cross media | 80 | 145 |
| » deep coverage | 1 | 224 |
| » demographics | 24 | 201 |
| » direct marketing | 22 | 203 |
| » don't believe the hype | 6 | 219 |
| » e-commerce | 27 | 198 |
| » email marketing | 6 | 219 |
| » entertainment | 79 | 146 |
| » Europe | 8 | 217 |
| » events | 5 | 220 |
| » global | 5 | 220 |
| » I-PR & business communications | 2 | 223 |
| » instant messaging marketing | 3 | 222 |
| » intrusive formats | 2 | 223 |
| » legal, government & regulation | 9 | 216 |
| » loyalty & retention | 2 | 223 |
| » major account moves | 2 | 223 |
| » major brands | 23 | 202 |
| » major players news | 130 | 95 |
| » measurement & analytics | 28 | 197 |
| » mobile marketing | 17 | 208 |
| » multi-channel marketing | 9 | 216 |
| » new and improved | 22 | 203 |
| » nonsense & parodies | 1 | 224 |
| » online ad market | 71 | 154 |
| » pearls of wisdom | 5 | 220 |
| » people | 9 | 216 |
| » personalization | 3 | 222 |
| » political parties & organizations | 6 | 219 |
| » privacy | 1 | 224 |
| » promotions | 9 | 216 |
| » publishing | 94 | 131 |
| » real estate | 2 | 223 |
| » research & stats | 54 | 171 |
| » rich media | 81 | 144 |
| » search engine marketing | 33 | 192 |
| » signs of doom | 7 | 218 |
| » signs of recovery | 8 | 217 |
| » signs of what's to come | 123 | 102 |
| » small business | 2 | 223 |
| » spam & anti-spam | 1 | 224 |
| » syndication & RSS | 3 | 222 |
| » technical innovation | 29 | 196 |
| » telecom | 16 | 209 |
| » text ads | 11 | 214 |
| » tools & software | 31 | 194 |
| » user experience | 14 | 211 |
| » viral marketing & social media | 4 | 221 |
| » weblog marketing | 9 | 216 |
| » women | 4 | 221 |
| » worst practices | 7 | 218 |
| » Youth | 1 | 224 |
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Literary Magazine 'Wholphin' Launched via DVD
A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the [...]
Posted: Wednesday, January 18th 2006
Google Launches Mobile Personalized Homepage
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Google launched a mobile version of its personalized homep [...]
Posted: Monday, January 16th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
Seven Digital Marketing Predictions for 2006
eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users [...]
Posted: Friday, January 13th 2006
Consumers: For VOD, We'd Rather See Ads than Pay
Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point [...]
Posted: Thursday, January 12th 2006
New Publicis Digital Venture Rumored
Publicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital business venture having to do with that recruitment drive, chief innovation officer Rishad Tobaccowala said Tuesday, but would not provide details, MediaPost [...]
Posted: Wednesday, January 11th 2006
AOL Expands Video Search Capability with Truveo
AOL announced Tuesday that it is acquiring video search startup Truveo, which offers technology to more easily find online video, reports the Associated Press. The acquisition reinforces AOL's reliance on video to attract visitors to AOL's ad-supported sites in its push away from a declining subscription business. Terms of the deal were not disclosed, but paidCo [...]
Posted: Wednesday, January 11th 2006
Google Video Store to Launch
Google on Friday afternoon announced its much-anticipated video service - Google Video Store - which will soon begin to offer, for rent or purchase, downloadable videos online, [...]
Posted: Monday, January 9th 2006
'Yahoo Go': Mobile, TV, PC Services without a Browser
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Yahoo Chief Executive Terry Semel is scheduled to announce today the Yahoo Go [...]
Posted: Friday, January 6th 2006
Intel, AOL Partner to Bring the Web to TV
AOL and Intel have partnered to market Intel's new Viiv technology, which is designed to bring internet content into both the living rooms and mobile l [...]
Posted: Friday, January 6th 2006
Disney Seeks to Please Consumers with More iTunes Content
According to a deal announced at the start of the Consumer Electronics Show (CES) in Las Vegas, ABC News, Sports and ESPN content - including lite versions of recent college bowl games (e.g., Fiesta and Sugar Bowls) - will be available through Apple's iTunes beginning this week, writes E-Commerce Times/TechNewsWorld. The agreement builds on an earlier pact that [...]
Posted: Thursday, January 5th 2006
2005 Media M&A Deal Activity, Value at Five-Year High
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M&A activity for the media and information industries soared in 2005, surpas [...]
Posted: Wednesday, January 4th 2006
Google Pay-Per-View Video in Works
Google may be preparing to charge for streaming video from its site, writes MediaPost. It cites an apparent hiccup in a couple of videos that allowed a peek yesterday into what might be behind-the-scenes goings on; a message superimposed on the videos, asking users to pay if they want to view the full-length versions, even though those versions were available without charge.
Google Video head [...]
Posted: Wednesday, January 4th 2006
Strong Media Growth, More Integration, Coming Right up
Some Madison Avenue media directors are predicting strong growth for media - especially online - and greater integration, writes MediaPost. They also forecast that business activity will be strong and e-business technologies will begin to transform the way agencies plan and buy media. Integration will reach the point where "you may plan internet banners in order to get a TV buy, or you may pla [...]
Posted: Tuesday, January 3rd 2006
Starz Movies Come to PCs, Portable Video Players
Starz Entertainment Group is launching a service, dubbed Vongo, to allow downloading of movies from the internet for viewing on computers, handheld video players and TVs for a subscription fee of $9.95 per month, writes the New York [...]
Posted: Tuesday, January 3rd 2006
Video Ads to Air on MSN New Year's Webcast
MSN will once again webcast New Year's Eve from Times Square, but this time:30 spots will be periodically interposed throughout the coverage of the night's festivities, reports ClickZ. Apparently, several advertisers have already signed on, including some from the entertainment and automotive industries, but MSN would not name them. Viewers will be able to toggle among three co-hosts in various Times Square locations and can email, som [...]
Posted: Friday, December 30th 2005
Podcast Listeners Few, Eight of Ten Male
Podcast audiences are small and mostly male, according to a new survey from Podtrac, reports AdWeek. About a third of web users surveyed said they have heard of "podcasting," and among them only 32 percent said they have listened to a podcast. Some 78 percent of listeners were men - typical for newer, tech-based media, according to Podtrac.
[...]
Posted: Friday, December 30th 2005