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aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Soapbox, Microsoft's YouTube Rival, Enters Public Beta

Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September. Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats,   [...]
Posted: Friday, February 16th 2007

Yahoo Courting Sponsors for Social Media Sites

Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video. This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to   [...]
Posted: Monday, November 13th 2006

Yahoo Bringing Instant Messaging to Email

Early next year, Yahoo will begin giving Yahoo Mail users the ability to initiate an IM conversation with the email's recepient, without either party having to download Yahoo Messenger. With the new service, Yahoo Mail users can chat via email, as well as with Microsoft Windows Live Messenger users, CNET reports. The new feature will allow Yahoo Mail users to see whether their contac  [...]
Posted: Friday, November 10th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Google Gets into Radio Ad Biz with dMarc Purchase

Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti  [...]
Posted: Wednesday, January 18th 2006

Literary Magazine 'Wholphin' Launched via DVD

A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the   [...]
Posted: Wednesday, January 18th 2006

Million Dollar Homepage Being Blackmailed

The Million Dollar Homepage is being hammered by extortionists who want money in return for halting the distributed denial of service (DDoS) attack that knocked down the site last week and has since made it nearly impossible to access, reports The Register (U.K.). The site's ow  [...]
Posted: Wednesday, January 18th 2006

'Download Disasters' Found in WhenU, 180solutions Bundles

Among "The Web's Worst Download Disasters," at least according to the blog of software startup SiteAdvisor, is software bundled with packages from adware leaders WhenU and 180solutions, writes MediaPost. SiteAdvisor says it tested more than 140,000 programs and found that the following five scored worst among adware/spyware: EntertainmentWallPaper.co  [...]
Posted: Wednesday, January 18th 2006

Media Matchmaker Hooks up Buyers, Potential Partners

In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa  [...]
Posted: Tuesday, January 17th 2006

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Gather.com Gets Funding, Writers Get Ad Revs

Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m  [...]
Posted: Monday, January 16th 2006

BzzAgent Raises $13.8 Million in Funding

Word-of-mouth marketing firm BzzAgent said Friday that it had closed a $13.75 million second round of funding - raised from General Catalyst Partners and IDG Ventures Boston - to build new market share and add staff, reports CNET. BzzAgent has clients such as Anheuser-Busch, Cadbury Schwepp  [...]
Posted: Monday, January 16th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Online Agency Creates $500 TV Ads for Local Businesses

A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500,   [...]
Posted: Thursday, January 12th 2006

Engage In-Game Advertising Launches with Subway Campaign

A new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing ads for Subway on in-game billboards in Valve's Counter-Strike, GamesIndustry reports (  [...]
Posted: Wednesday, January 11th 2006

Mobile Game Market Growing - into Advertising Opportunity

Mobile gaming is quickly growing, with worldwide mobile gaming revenue for 2005 reaching $2.5 billion, according to eMarketer, which also cites a recent IDC forecast that U.S. mobile games revenue will increase to $1.5 billion in 2008, from $600 million in 2005. Among the main characteristics of mobile gamers, says eMarkter three are key: Women download more puzzle games - which drive the most mobile gam  [...]
Posted: Wednesday, January 11th 2006

Google Print Ads Run in Chicago Sun-Times

Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only newspaper participating in Google's print advertising tests, Crain's reports (  [...]
Posted: Tuesday, January 10th 2006

GM, Mazda, Discuss Ad Strategies

Instead of using incentive programs to sell cars in 2006, General Motors marketing will lean toward the idea of providing "the best product at the best price," reports AdWeek (  [...]
Posted: Tuesday, January 10th 2006

9rules Blogs Prepare to Launch Ad Network

Blog network 9rules has organized its more than 120 member sites into some 30 categories - dubbed 9rules Communities - in preparation for the launch of an upcoming blog ad network, reports ClickZ. Some sites are independent blogs that have enjoyed success prior to joining. Some are business-to-business blogs, such as Om Malik's GigaOm   [...]
Posted: Friday, January 6th 2006