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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 7 | 433 |
| » weblog marketing | 8 | 432 |
| » women | 11 | 429 |
| » worst practices | 30 | 410 |
Literary Magazine 'Wholphin' Launched via DVD
A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the [...]
Posted: Wednesday, January 18th 2006
Online Shoppers Not Too Worried about Security
Some 70 percent of online adults responding to a new Business Software Alliance (BSA) study conducted by Harris Interactive said security concerns did not prevent them from making purchases online - and 38 percent said spent more online in 2005 than they in 2004, reports InternetNews. Nine of ten said they did online shopping from home; 26 percent said they did at least some online shopping while at work.
Some 88 percent said [...]
Posted: Tuesday, January 17th 2006
Online Sales Up 33 Percent Christmas Week
Year-over-year online sales growth was strong Christmas week (ended Dec. 25), up 33 percent, to $1.77 billion, from the $1.33 billion in the corresponding week a year earlier, reports Internet Retailer, citing comScore figures. Online sales were, however, down significantly from the record $3.03 billion the week before. Online travel sales [...]
Posted: Tuesday, January 17th 2006
MLK Site Gives Taste of Discrimination
Click to enlarge
DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of [...]
Posted: Monday, January 16th 2006
BzzAgent Raises $13.8 Million in Funding
Word-of-mouth marketing firm BzzAgent said Friday that it had closed a $13.75 million second round of funding - raised from General Catalyst Partners and IDG Ventures Boston - to build new market share and add staff, reports CNET. BzzAgent has clients such as Anheuser-Busch, Cadbury Schwepp [...]
Posted: Monday, January 16th 2006
Internet Sales Tax Bills Likely to Be Combined
Two Senate bills that propose mandatory collection of internet sales tax will likely be combined into one that would provide exemptions to small retailers, writes InternetRetailer, quoting John Logan, senior state tax analyst at CCH Inc. "As we get further into 2006, some of the unsettled issues will get settled, making passage...more favorable," Logan says. Two versions of an internet sales tax bills were [...]
Posted: Monday, January 16th 2006
Seven Digital Marketing Predictions for 2006
eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users [...]
Posted: Friday, January 13th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
Hitwise: Google, eBay Drive Online Retail Visits
Online shoppers tended to rely more on Google than other search engines for their shopping-related searches in December, but eBay sent even more traffic to shopping sites, according to a Hitwise report issued Wednesday, writes Reuters. Some 11.1 percent of all December shopping-related visits originated at Google - 28 percent more than last year. eBay generated more than 13 percent. Yahoo Search and Microsoft [...]
Posted: Thursday, January 12th 2006
Online Sales, Up 29 Percent, Again Surpass $3B
Online sales passed the $3 billion mark for the week ended Dec. 18, increasing 29 percent to $3.03 billion from $2.35 billion in the corresponding week in 2004, reports InternetRetailer, citing comScore figures. A week earlier, online sales totaled $3.07 billion, exceeding the $3 billion mark for the first time. Online travel sales were up [...]
Posted: Thursday, January 12th 2006
Holiday Shoppers Less Satisfied with Online Retailers
Consumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI Research study, writes DM News. The "Top 40 Online Retail Satisfaction Index" weighs online shopper satisfaction between the holidays and the rest of the year. Although holiday revenues were up, overall satisfaction decreased four percentage points between spring 2005 and the holiday season at yearend. [...]
Posted: Wednesday, January 11th 2006
Online Customer Service Deteriorated in 4Q05
A study of 100 online retailers found a decline in customer service in 4Q05 compared with 4Q04, reports InternetRetailer, citing E-Tailing Group's 8th "Annual Mystery Shopping Study." The number/percentage of sites offering a toll-free customer service telephone number - the most important service feature, according to E-Tailing Group - fell from 93 to 95. "Overall...more drill-down was required to find answers to questions on [...]
Posted: Wednesday, January 11th 2006
A Day of Rest Even for E-Commerce
One of the benefits of e-commerce may be that customers can expect 24/7 shopping and service, but some e-tailers with strictly observant religious owners or execs do not complete orders or otherwise engage in business on their Sabbath (Jewish or Christian) - apparently with no serious consequences - writes the New York Times. Adhering to the tenets of both business and religion can be tricky, though. For example, observant Je [...]
Posted: Tuesday, January 10th 2006
Keyword Price Declines Persist
Keyword prices fell to an average of $1.43 last month, or 16 percent less than the $1.70 average in December 2004, writes MediaPost, citing data the Fathom Online keyword price index. The greatest year-over-year declines in keyword prices were for the consumer services (35 percent, to $0.89) a [...]
Posted: Monday, January 9th 2006
Consumers Don't Always Get What They Want from Emailers
What consumers ask for via email is not necessarily what they get from marketers, according to an email marketing survey from integrated email agency Quris, reports DM News. Though 77 percent of consumers want to receive "unscheduled offers" from marketers, only 8 percent say they get them; also, 75 percent of consumers sign up for scheduled discount alerts and circulars, but only 19 percent find them worth reading; and [...]
Posted: Monday, January 9th 2006
Lexus Uses Podcasts, Blog Ads to Drive Campaign
Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans, [...]
Posted: Thursday, January 5th 2006
Consumer Content a Source for Pepsi's Aquafina Campaign
To promote Aquafina, Pepsi has solicited user-created films for a campaign based on New Year's resolutions as part of its "Drink more w [...]
Posted: Thursday, January 5th 2006
Online Sales Surpass $3 Billion Mark for Week
Weekly online retail sales surpassed $3 billion - for the first time - in the week ended Dec. 11, 2005, reports InternetRetailer, citing comScore figures. Online sales for the week reached $3.07 billion, 19 percent more than the $2.57 billion in the corresponding week of 2004. (Weekly online sales exceeded $2 billion for the first time in the same week of 2003). Online travel sales for the week totaled $1.05 billion, down 1 per [...]
Posted: Thursday, January 5th 2006
Motorola Launches Digital Radio via Handsets
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Motorola ann [...]
Posted: Wednesday, January 4th 2006
Modern Postcard Launches New List Products at CES
Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech [...]
Posted: Wednesday, January 4th 2006