Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1270 | 411 |
| » ad pricing | 344 | 1337 |
| » ad selling | 868 | 813 |
| » ad targeting | 792 | 889 |
| » ad technologies & vendors | 576 | 1105 |
| » advertainment | 87 | 1594 |
| » affiliate marketing | 42 | 1639 |
| » agencies & ad departments | 565 | 1116 |
| » alternative marketing | 247 | 1434 |
| » Asia/Pacific | 81 | 1600 |
| » automotive | 109 | 1572 |
| » b2b | 64 | 1617 |
| » best practices | 182 | 1499 |
| » biz buzz | 619 | 1062 |
| » branding | 185 | 1496 |
| » broadband | 174 | 1507 |
| » campaigns & creatives of note | 196 | 1485 |
| » case studies | 32 | 1649 |
| » co-op marketing & partnerships | 36 | 1645 |
| » computers & tech | 125 | 1556 |
| » consumer packaged goods | 57 | 1624 |
| » CRM | 3 | 1678 |
| » cross media | 162 | 1519 |
| » deep coverage | 1 | 1680 |
| » demographics | 178 | 1503 |
| » direct marketing | 440 | 1241 |
| » domain names | 24 | 1657 |
| » don't believe the hype | 53 | 1628 |
| » e-commerce | 591 | 1090 |
| » email marketing | 208 | 1473 |
| » entertainment | 197 | 1484 |
| » Europe | 145 | 1536 |
| » events | 39 | 1642 |
| » finance | 61 | 1620 |
| » global | 85 | 1596 |
| » healthcare | 18 | 1663 |
| » I-PR & business communications | 47 | 1634 |
| » instant messaging marketing | 36 | 1645 |
| » interviews | 15 | 1666 |
| » intrusive formats | 108 | 1573 |
| » Latin America | 18 | 1663 |
| » legal, government & regulation | 441 | 1240 |
| » loyalty & retention | 30 | 1651 |
| » major account moves | 57 | 1624 |
| » major brands | 296 | 1385 |
| » Marketing | 1 | 1680 |
| » measurement & analytics | 319 | 1362 |
| » media convergence | 225 | 1456 |
| » minorities | 25 | 1656 |
| » mobile marketing | 78 | 1603 |
| » multi-channel marketing | 90 | 1591 |
| » new and improved | 275 | 1406 |
| » nonsense & parodies | 75 | 1606 |
| » online ad market | 574 | 1107 |
| » pearls of wisdom | 38 | 1643 |
| » people | 85 | 1596 |
| » personalization | 71 | 1610 |
| » political parties & organizations | 157 | 1524 |
| » privacy | 164 | 1517 |
| » promotions | 66 | 1615 |
| » publishing | 960 | 721 |
| » real estate | 13 | 1668 |
| » research & stats | 877 | 804 |
| » rich media | 244 | 1437 |
| » search engine marketing | 793 | 888 |
| » seniors | 4 | 1677 |
| » sex sells | 7 | 1674 |
| » signs of doom | 141 | 1540 |
| » signs of recovery | 118 | 1563 |
| » signs of what's to come | 662 | 1019 |
| » small business | 52 | 1629 |
| » spam & anti-spam | 147 | 1534 |
| » Spanish-speaking | 19 | 1662 |
| » syndication & RSS | 82 | 1599 |
| » technical innovation | 222 | 1459 |
| » telecom | 65 | 1616 |
| » text ads | 361 | 1320 |
| » tools & software | 422 | 1259 |
| » travel | 69 | 1612 |
| » user experience | 205 | 1476 |
| » viral marketing & social media | 103 | 1578 |
| » weblog marketing | 196 | 1485 |
| » women | 44 | 1637 |
| » worst practices | 326 | 1355 |
| » Youth | 8 | 1673 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
Facebook Buys FriendFeed For $50 Million
Facebook bought life aggregator and community site FriendFeed on Monday for a deal reportedly worth $50 million. The figure would come from $15 million in cash, and the rest in Facebook stock that vests over several years worth nearly $32.5 million.
Facebook had previously eyed purchasing the start-up as far back as 2007. This deal also comes after an [...]
Posted: Tuesday, August 11th 2009
Google, Facebook and Twitter CEOs in MediaGuardian's Top 10 Digital Media List.
Sergey Brin and Larry Page lead the list in this year's MediaGuardian Top 100 of Digital Media. The Guardian UK's MediaGuardian is an annual compilation of the 100 most influentical people in the digital space. Apple's Steve Jobs and Jonathan Ive come in at number four ahead of Microsoft's Steve Ballmer at number five. Rounding out the top 10 is Twitter's Evan Williams. The complete list of 100 can be [...]
Posted: Friday, July 31st 2009
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Leaked Documents Confirm MySpace News Coming
The MySpace News site has apparently been confirmed in leaked Fox Interactive Media sales documents, including screenshots, about the MySpace news-aggregation service, Wired writes.
The site, reportedly to launch later this year, will automatically collect news items from various news sites and blogs. MySpace users will then be able to rate and comment on each story the [...]
Posted: Wednesday, March 14th 2007
Yahoo Courting Sponsors for Social Media Sites
Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video.
This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to [...]
Posted: Monday, November 13th 2006
Literary Magazine 'Wholphin' Launched via DVD
A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the [...]
Posted: Wednesday, January 18th 2006
Million Dollar Homepage Being Blackmailed
The Million Dollar Homepage is being hammered by extortionists who want money in return for halting the distributed denial of service (DDoS) attack that knocked down the site last week and has since made it nearly impossible to access, reports The Register (U.K.). The site's ow [...]
Posted: Wednesday, January 18th 2006
'Download Disasters' Found in WhenU, 180solutions Bundles
Among "The Web's Worst Download Disasters," at least according to the blog of software startup SiteAdvisor, is software bundled with packages from adware leaders WhenU and 180solutions, writes MediaPost. SiteAdvisor says it tested more than 140,000 programs and found that the following five scored worst among adware/spyware: EntertainmentWallPaper.co [...]
Posted: Wednesday, January 18th 2006
Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)
Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No [...]
Posted: Tuesday, January 17th 2006
Media Matchmaker Hooks up Buyers, Potential Partners
In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa [...]
Posted: Tuesday, January 17th 2006
Online Shoppers Not Too Worried about Security
Some 70 percent of online adults responding to a new Business Software Alliance (BSA) study conducted by Harris Interactive said security concerns did not prevent them from making purchases online - and 38 percent said spent more online in 2005 than they in 2004, reports InternetNews. Nine of ten said they did online shopping from home; 26 percent said they did at least some online shopping while at work.
Some 88 percent said [...]
Posted: Tuesday, January 17th 2006
Online Sales Up 33 Percent Christmas Week
Year-over-year online sales growth was strong Christmas week (ended Dec. 25), up 33 percent, to $1.77 billion, from the $1.33 billion in the corresponding week a year earlier, reports Internet Retailer, citing comScore figures. Online sales were, however, down significantly from the record $3.03 billion the week before. Online travel sales [...]
Posted: Tuesday, January 17th 2006
Internet Sales Tax Bills Likely to Be Combined
Two Senate bills that propose mandatory collection of internet sales tax will likely be combined into one that would provide exemptions to small retailers, writes InternetRetailer, quoting John Logan, senior state tax analyst at CCH Inc. "As we get further into 2006, some of the unsettled issues will get settled, making passage...more favorable," Logan says. Two versions of an internet sales tax bills were [...]
Posted: Monday, January 16th 2006
Seven Digital Marketing Predictions for 2006
eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users [...]
Posted: Friday, January 13th 2006
Million Dollar Homepage Reaches Goal, Suffers DDoS Attack
Click to enlargeThe final 1,000 pixels of the Milli [...]
Posted: Friday, January 13th 2006
Consumers: For VOD, We'd Rather See Ads than Pay
Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point [...]
Posted: Thursday, January 12th 2006
TV Stations' Website Revs Doubled in 2005
Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s [...]
Posted: Thursday, January 12th 2006
Online Agency Creates $500 TV Ads for Local Businesses
A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500, [...]
Posted: Thursday, January 12th 2006