Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 1 | 2 |
| » ad selling | 2 | 1 |
| » ad targeting | 3 | |
| » ad technologies & vendors | 1 | 2 |
| » agencies & ad departments | 1 | 2 |
| » alternative marketing | 1 | 2 |
| » best practices | 1 | 2 |
| » biz buzz | 2 | 1 |
| » broadband | 2 | 1 |
| » co-op marketing & partnerships | 2 | 1 |
| » computers & tech | 2 | 1 |
| » cross media | 1 | 2 |
| » demographics | 1 | 2 |
| » entertainment | 1 | 2 |
| » loyalty & retention | 1 | 2 |
| » major brands | 1 | 2 |
| » measurement & analytics | 2 | 1 |
| » media convergence | 2 | 1 |
| » multi-channel marketing | 1 | 2 |
| » new and improved | 2 | 1 |
| » online ad market | 1 | 2 |
| » people | 1 | 2 |
| » publishing | 1 | 2 |
| » search engine marketing | 1 | 2 |
| » signs of what's to come | 1 | 2 |
| » text ads | 1 | 2 |
| » tools & software | 1 | 2 |
| » top stories | 1 | 2 |
| » user experience | 2 | 1 |
- Showing 1 - 3 of 3
MRI's 'MediaDay' Measures Daily Media Usage, Focus and Multitasking
Mediamark Research, Inc. (MRI) today released its MediaDay study, which details the daily media usage of American consumers - including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium, writes MarketingCharts.
Top-line resul [...]
Posted: Tuesday, June 26th 2007
CNN, Internet Broadcasting Get Communal with Content
News network CNN has just signed a content sharing deal with Internet Broadcasting, which powerhouse for local TV station websites, reports The Wall Street Journal.
The deal will place local station content on the CNN website and CNN content on local station sites, something the companies hope will add to their respective allure. CNN could potentially tap into more local ad dollars [...]
Posted: Wednesday, May 23rd 2007
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
- Showing 1 - 3 of 3