Home > Categories > branding NOT online ad market[x]
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1092 | 396 |
| » ad pricing | 96 | 1392 |
| » ad selling | 375 | 1113 |
| » ad targeting | 688 | 800 |
| » ad technologies & vendors | 531 | 957 |
| » advertainment | 545 | 943 |
| » Advertising | 8 | 1480 |
| » affiliate marketing | 21 | 1467 |
| » agencies & ad departments | 425 | 1063 |
| » alternative marketing | 603 | 885 |
| » Asia/Pacific | 35 | 1453 |
| » automotive | 162 | 1326 |
| » b2b | 56 | 1432 |
| » best practices | 242 | 1246 |
| » Beyond Marketing | 3 | 1485 |
| » Big Picture | 3 | 1485 |
| » biz buzz | 518 | 970 |
| » broadband | 194 | 1294 |
| » campaigns & creatives of note | 771 | 717 |
| » case studies | 68 | 1420 |
| » co-op marketing & partnerships | 243 | 1245 |
| » computers & tech | 126 | 1362 |
| » consumer packaged goods | 135 | 1353 |
| » CRM | 13 | 1475 |
| » cross media | 306 | 1182 |
| » demographics | 292 | 1196 |
| » direct marketing | 161 | 1327 |
| » domain names | 273 | 1215 |
| » don't believe the hype | 44 | 1444 |
| » e-commerce | 227 | 1261 |
| » email marketing | 88 | 1400 |
| » entertainment | 582 | 906 |
| » Europe | 92 | 1396 |
| » events | 36 | 1452 |
| » finance | 62 | 1426 |
| » global | 32 | 1456 |
| » healthcare | 32 | 1456 |
| » How-to | 21 | 1467 |
| » I-PR & business communications | 53 | 1435 |
| » instant messaging marketing | 24 | 1464 |
| » interviews | 27 | 1461 |
| » intrusive formats | 34 | 1454 |
| » Latin America | 10 | 1478 |
| » legal, government & regulation | 107 | 1381 |
| » loyalty & retention | 163 | 1325 |
| » major account moves | 85 | 1403 |
| » major brands | 786 | 702 |
| » major players news | 667 | 821 |
| » Marketing | 3 | 1485 |
| » measurement & analytics | 138 | 1350 |
| » media convergence | 304 | 1184 |
| » minorities | 17 | 1471 |
| » mobile marketing | 196 | 1292 |
| » multi-channel marketing | 147 | 1341 |
| » new and improved | 161 | 1327 |
| » nonsense & parodies | 42 | 1446 |
| » pearls of wisdom | 104 | 1384 |
| » people | 108 | 1380 |
| » personalization | 84 | 1404 |
| » political parties & organizations | 51 | 1437 |
| » privacy | 31 | 1457 |
| » promotions | 142 | 1346 |
| » publishing | 497 | 991 |
| » real estate | 10 | 1478 |
| » research & stats | 457 | 1031 |
| » rich media | 350 | 1138 |
| » search engine marketing | 276 | 1212 |
| » Segmentation & Markets | 2 | 1486 |
| » seniors | 7 | 1481 |
| » sex sells | 16 | 1472 |
| » signs of doom | 33 | 1455 |
| » signs of recovery | 21 | 1467 |
| » signs of what's to come | 541 | 947 |
| » small business | 32 | 1456 |
| » spam & anti-spam | 12 | 1476 |
| » Spanish-speaking | 17 | 1471 |
| » subscribe to marketingwonk daily | 1 | 1487 |
| » syndication & RSS | 74 | 1414 |
| » technical innovation | 87 | 1401 |
| » telecom | 53 | 1435 |
| » text ads | 176 | 1312 |
| » tools & software | 236 | 1252 |
| » top stories | 185 | 1303 |
| » travel | 34 | 1454 |
| » user experience | 515 | 973 |
| » viral marketing & social media | 377 | 1111 |
| » weblog marketing | 137 | 1351 |
| » women | 85 | 1403 |
| » worst practices | 93 | 1395 |
| » Youth | 183 | 1305 |
Top Global Brands Thrive Despite Economy: #1 Apple Grows 19%
The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown's annual BrandZ "Top 100 Most Valuable Global Brands" study. The #1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $ [...]
Posted: Wednesday, May 23rd 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Gillette Sponsors AOL's Launch into the Male Consumer Lifestyle Space
AOL has launched its first site aimed at men's consumer lifestyles, together with BermanBraun. Sponsoring the site, called Mandatory, is Gillette.
The site will feature a range of content from video showing viewers how to become a Renaissance Man in 60 seconds or an interactive map of every micro and macro brewery in Ameri [...]
Posted: Friday, March 30th 2012
Game-maker Bows to Power of Social Media
The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.
[...]
Posted: Thursday, March 22nd 2012
New App Pricing Models May Emerge Under 4G
The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days.
The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu [...]
Posted: Wednesday, March 21st 2012
Bing Promotes Itself with Adam Lambert Twitter Campaign
Microsoft has booked American Idol alumni Adam Lambert to give a live performance at the Bing Lounge in Portland, Oregon on March 25th. As part of the promotion, Bing is offering an exclusive meet and greet access to one Twitter follower and guest at the show. To win, users have to retweet specific tweets from the @Bing handle to be entere [...]
Posted: Wednesday, March 14th 2012
Online Videos' Promise Driving Digital Ads for Olympics
NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online.
Lessons from 2010
Viewer habi [...]
Posted: Thursday, March 8th 2012
Apple May Take Another Shot at Social Networking with Chomp
Apple's social network, Ping, has arguably been one of the company's few failures. Its $50 million acquisition of app search engine company Chomp—first reported by TechCrunch--may be part of a larger plan by Apple to try again. At the very least, speculates Search Engine Land's Greg St [...]
Posted: Friday, February 24th 2012
Pinterest Can Work for Tech Brands Too
There is little doubt that Pinterest is rapidly gaining traction—thus making it a site for marketers and brands to watch. But what kind of brands? For the most part, Pinterest would seem to appeal to female-oriented companies and activities, given its 94% [...]
Posted: Wednesday, February 15th 2012
Walgreens Steps Up Focus on Check-ins
Walgreens is experimenting with a slew of mobile ad initiatives based around check-ins. The goal of these campaigns is a simple one: get customers into the stores via their mobile devices.
Walgreens tapped location-based service LocalResponse for the project, [...]
Posted: Tuesday, February 14th 2012
Luxury brand Ralph Lauren Scores with Online Sales
Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion.
This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren " [...]
Posted: Wednesday, January 18th 2012
Techshot Hopes to Monetize Value in Shot.com URL
Techshot has hired lead generation company, LeadJen, to help sell its unused domain name, Shot.com.
LeadJen is using email, direct mail and phone calls to identify companies that may be interested in acquiring the domain URL.
Techshot is selling the domain name because it has [...]
Posted: Tuesday, January 17th 2012
Beyond Yoda and Pepsi: NFC-enabled Mobile Gaming
Pepsi announced a coup last week with plans to use Lucasfilm's "Star Wars: Episode I — The Phantom Menace 3D" to promote its Brisk iced tea and juice drinks.
According to the New York Times, Pepsi is releasing a new mobile game app featuring Yoda and Darth Maul, aimed at Brisk’s target market—that is males, ages 18 to 29.
Most Popular Mobile App [...]
Posted: Monday, January 9th 2012