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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]

Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters

Agency News: Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik Mediabrands Spinoff Network Will Be Called BPN Business Strategies: Sam's Club's Content Marketing   [...]

Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy

Ad Technology: Adometry Leverages Attribution Data in a New Media Modeler Agency News: Weber Shandwick Picks Up Diet Pepsi Branding: For Brand Extensions:   [...]

Squatters Seize, Control Brand Names On Pinterest

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Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]

Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights

Ad Technology: Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns Agency News: Organic Named Digital Agency of   [...]

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]

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Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]

Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures

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Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]

Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook

Business Buzz: Chirpify launches digital music platform Business Strategies: P&G Leans on Digital in Corporate-Image Push Corporations Must “Put on a Human Face” to   [...]

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]

Top News: Publicis Q1 | FCC Requires Disclosure | MS Sunsets PCs? | Pepsi Dominates BuzzFeed

Ad Technologies and Vendors: Publicis Posts 13% Hike in Q1 Revenue Campaigns of Note: Marketing Hotels as Places Full of Fun and Discovery Legal/Regulatory: FCC about to   [...]

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]

Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]

Gillette Sponsors AOL's Launch into the Male Consumer Lifestyle Space

AOL has launched its first site aimed at men's consumer lifestyles, together with BermanBraun. Sponsoring the site, called Mandatory, is Gillette. The site will feature a range of content from video showing viewers how to become a Renaissance Man in 60 seconds or an interactive map of every micro and macro brewery in Ameri  [...]