Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » women | 3 | 307 |
| » Youth | 8 | 302 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google
Streaming Media:
Netflix CEO Calls Out Comcast on Net Neutrality
Business Strategies:
ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events
Privacy:
[...]
Posted: Monday, April 16th 2012
4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.
Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of [...]
Posted: Thursday, April 29th 2010
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
SocNets Poised to Follow Email Down Spam Path
Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace.
Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have [...]
Posted: Monday, November 2nd 2009
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads
With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads.
Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime [...]
Posted: Tuesday, September 29th 2009
'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans
Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November.
The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s [...]
Posted: Thursday, August 6th 2009
Insurance Providers Ignore Gen X, Gen Y
Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.
In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece [...]
Posted: Wednesday, August 5th 2009
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners
YouTube has created a new feature called “News Near You†which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers, [...]
Posted: Tuesday, August 4th 2009
Facebook Faces Fraud Allegations
Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry.
Complaints (on WickedFire) [...]
Posted: Monday, June 22nd 2009