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IAB Creates "Bar Exam" For Digital Ad Sales

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcemen  [...]
Posted: Friday, May 18th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

RTB Gets its Own Mobile Auction Site

MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers. MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als  [...]
Posted: Thursday, October 27th 2011

Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange

NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast. It is part of an online ad network it launched a year ago, meant to offer clients d  [...]
Posted: Friday, July 22nd 2011

Is Project Devil the Industry's Next iAd?

Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc  [...]
Posted: Wednesday, May 4th 2011

TargetSpot's $8M Round of Funding Indicates Big Brands' Belief in Online Radio

TargetSpot will soon be expanding its network and growing its national sales force, thanks to a new round of $8 million in equity funding. The funds will also be used to fuel investments in the company’s advertising technology, according to the company. The fundi  [...]
Posted: Thursday, January 13th 2011

Soup to Nuts Guide to Changing Ad Formats

Earlier this year MSNBC.com introduced a site design - a 'single-page' format. The goal, it said, was to be able to sell large, customizable ads, with advertisers offered the choice of as many as 30 different combinations. Banner ads, though, were not among them. It was, in the eyes of the ad industry, the final nail in the coffin for the much-maligned banner ad. After years of being ignored by consumers, online publishers   [...]
Posted: Wednesday, December 1st 2010

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards. Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies.   [...]
Posted: Wednesday, September 1st 2010

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

How Engaged? Some Tips from Mobclix to Up iPad Ad Interactivity Even More

Early advertisers on the iPad - Target, Dove and Ford Lincoln - all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from   [...]
Posted: Wednesday, August 4th 2010

Unlike Promoted Tweets, Earlybird May Work

Twitter's first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The Walt Disney Studios. "For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for "The Sorcerer's Apprentice," a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens   [...]
Posted: Wednesday, July 14th 2010

iPad Ad Creators Claim Better Engagement than Online Counterparts; Ford Concurs

iPad campaigns from Target, Dove and Ford Lincoln all had higher levels of user engagement than their online campaign counterparts, according to textPlus, an ad-supported mobile application that allows free unlimited texting over Wi-Fi and on the iPad. textPlus partnered with PointRoll to create some of the first iPad apps that ran in the days following the iPad’s release, the companies say. (  [...]
Posted: Thursday, June 17th 2010

Digital Media Spend Remains Traditionally Focused

The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish. Highest Percentage of Digital Ad Spend in Established Online Media Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20  [...]
Posted: Tuesday, June 15th 2010

What's New For Marketers in the Apple-Google War? (Not Much)

Apple dropped the equivalent of a nuclear bomb on Google this week with its revision of its developer policies. Now, only "independent" ad-serving companies will be able to serve ads for the iPhone. That rules out AdMob, now owned by Google. The changes also appear to target third-party app usage analytics firms. Flurry, in particular, has been singled out for criticism by Jobs. Such applications are also banned from the iPhone. The Federal Trade Commission has taken an interest and is rumor  [...]
Posted: Friday, June 11th 2010

Will AT&T's New Data Plan Strangle iAd?

Apple has $60 million in commitments for iAd mobile ads, the first of which will run on July 1 on the iPhone and iPod Touch devices, CEO Steve Jobs said during the company’s Worldwide Developer Conference. That same week, AT&T Wireless announced its move to tiered pricing, saying it will no longer offer new smartphone buyers a simple $30 plan for unlimited data use. Instead, customers will have to estimate how much data they are likely to use and buy an appropriate plan. Are the twain abo  [...]
Posted: Wednesday, June 9th 2010