Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad selling | 1 | 29 |
| » ad targeting | 14 | 16 |
| » advertainment | 2 | 28 |
| » agencies & ad departments | 2 | 28 |
| » alternative marketing | 1 | 29 |
| » best practices | 4 | 26 |
| » branding | 4 | 26 |
| » broadband | 4 | 26 |
| » campaigns & creatives of note | 1 | 29 |
| » case studies | 1 | 29 |
| » computers & tech | 2 | 28 |
| » consumer packaged goods | 2 | 28 |
| » cross media | 3 | 27 |
| » demographics | 26 | 4 |
| » direct marketing | 4 | 26 |
| » domain names | 1 | 29 |
| » don't believe the hype | 1 | 29 |
| » e-commerce | 3 | 27 |
| » email marketing | 4 | 26 |
| » entertainment | 7 | 23 |
| » finance | 2 | 28 |
| » healthcare | 7 | 23 |
| » loyalty & retention | 2 | 28 |
| » major players news | 1 | 29 |
| » measurement & analytics | 1 | 29 |
| » media convergence | 4 | 26 |
| » minorities | 2 | 28 |
| » multi-channel marketing | 3 | 27 |
| » online ad market | 10 | 20 |
| » pearls of wisdom | 4 | 26 |
| » personalization | 1 | 29 |
| » promotions | 2 | 28 |
| » publishing | 4 | 26 |
| » research & stats | 23 | 7 |
| » rich media | 1 | 29 |
| » search engine marketing | 4 | 26 |
| » signs of what's to come | 6 | 24 |
| » Spanish-speaking | 1 | 29 |
| » telecom | 3 | 27 |
| » top stories | 1 | 29 |
| » travel | 2 | 28 |
| » user experience | 9 | 21 |
| » viral marketing & social media | 2 | 28 |
| » weblog marketing | 2 | 28 |
| » women | 13 | 17 |
| » Youth | 11 | 19 |
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
TV Dominates Americans' 8.7 Hours of Daily Video Time
The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts.
The large-scale Video Consumer Mapping study, which was conducted on [...]
Posted: Monday, March 30th 2009
Digital Divide Thins: Half of Americans 'Frequent' the 'Net
Americans' frequent use of the internet nearly doubled in the past five years: 48% of adults -- many in groups that were historically less frequent users -- now report that using the 'net over an one hour per day, compared with 26% in 2002, according to results from a recent Gallup Poll, [...]
Posted: Wednesday, January 28th 2009
YourCity.MD Boasts Biggest Geo-Targeted Online Ad Network in US
Medical and information network YourCity.MD has set up its own geo-targeted online ad network -- what it's calling the largest such network in the US -- spanning 450 cities.
The ad network reaches 215 million online users with an annual spend of $200 billion in out-of-pocket healthcare costs.
Per its Q3 2007 US Interactive Marketer Online Survey, Forrester Research observed [...]
Posted: Friday, August 1st 2008
21% of Heads of Household Don't Use Email, Internet
One-fifth of all heads of US households have never used email -- and about 18 percent of US households (that is, 20 million) don't have internet access, according to an annual phone survey of US households by Parks Associates, MarketingChart reports ( [...]
Posted: Friday, May 23rd 2008
Top 10 Boomer Myths: Separating Fact from Fiction
Preconceived notions about Baby Boomers abound, but many are mere myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled "How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths," [...]
Posted: Tuesday, April 29th 2008
Online Video in High Demand - In-Stream Ads Not So Much
72 percent of online respondents to a Burst Media survey said they view online video, with men more likely than women to say so - 76.6 percent versus 67.7 percent.
In each age segment, most said they watch online videos, including 58.6 percent of those 65+, MarketingCharts writes.
[...]
Posted: Monday, March 10th 2008
Baby Boomers Not So Unhealthy, After All
Contradicting studies that call Boomers less healthy than the generations preceding them, a study by ThirdAge Inc. and JWT BOOM finds 87 percent of Baby Boomers and aging mid-lifers ("ThirdAgers") are in "good to excellent" health, [...]
Posted: Wednesday, January 9th 2008
40MM Green Boomers Seek Environmentally Friendly Brands
Socially conscious attitudes are a driving force behind how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst, [...]
Posted: Friday, December 21st 2007
Grandparents Spend Billions on Their Grandchildren
Grandparents in the US spend billions of dollars on their grandchildren per year -- nearly $1700 on average on every new grandchild, for example -- according to a study unveiled during last week's Meet the Grandparents Marketing Forum in New York, writes MarketingCharts [...]
Posted: Monday, December 10th 2007
Generational Index, Holiday Gift-Giving Study: Americans Watching Wallets
Most Americans plan to cut back or freeze holiday spending, though many will give homemade presents and make charitable donations, according to the GfK Roper Consulting annual holiday shopping outlook and new index that measures generational attitudes, writes MarketingCharts.
On average, Americans will spend $ [...]
Posted: Thursday, December 6th 2007
Targeting Parent-Nurturing Boomers, Caring.com Launches
With research finding that US seniors would sooner die than be scuttled into nursing homes, a new site targeting adults caring for elderly parents launched this week.
Called caring.com, founder Andy Cohen got the idea after going back and forth between San Francisco and Chicago to take care of his ailing mother.
C [...]
Posted: Wednesday, November 21st 2007
Baby Boomers Increasingly Embrace Mobile Technology
While younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile - and their behavior is surprisingly similar to younger users', according to a new study from InsightExpress, writes MarketingCharts.
About 80 percent of al [...]
Posted: Tuesday, September 25th 2007
JWT: US Users Seriously Addicted to Internet, Cell Phones
Cell phones and the internet have become an essential part of the daily lives of Americans.
When asked how long they would feel OK without online access, 15 percent say one day or less, 21 percent say a couple of days, and 19 percent say a few days. Only one out of five claim they could last a week, writes MarketingCharts.
That's [...]
Posted: Friday, September 21st 2007
Boomer, Mature Travelers Rely on WOM; Have Money, Little Brand Loyalty
Boomers and matures (ages 60+) rely on various sources of travel information - e.g., TV, travel agents, radio, outdoor ads, print and the internet - but they rely most on word-of-mouth recommendations, according to a survey of 30,000 consumers age 42+ by Focalyst, a joint venture of AARP Services and Kantar, [...]
Posted: Friday, September 21st 2007
Nine in 10 Women Find Health Haven Online
The internet - rather than healthcare professionals - is by far US households' main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts.
Burst surveyed some 3,700 web users 18 years and older on how they research hea [...]
Posted: Tuesday, September 18th 2007
Boomer Media Consumption: Less TV, Newspapers; More PC, Cell Phones
Traditional radio remains important to Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their lives.
This is according to a recently released Bridge Ratings study of the media habits of Baby Boomers - those born between 1946 and 1964 - [...]
Posted: Monday, September 17th 2007
Four in 10 Americans Read Blogs, One-Third Click on Ads
Nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study, reports MarketingCharts.
Moreover, "8 percent of Americans currently have their own blog," sa [...]
Posted: Thursday, September 6th 2007
50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren
Nearly a third (31 percent) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly "casual" computer/video games - puzzle, word and simple action games - in their home.
The news comes via PopCap Games, which conducted the largest survey of players of casual computer/video games ever, MarketingCharts [...]
Posted: Thursday, August 30th 2007
U.S. Singles: The New Nuclear Family
America's 89.6 million singles head over half of their households - 50.3 percent, per the 2006 U.S. Census. They also love media and engage in socializing that rewards marketers who realistically depict the unmarried lifestyle, according to a recent report
More racially diverse than the overall population, singles are younger, too - 57 percent are less than 45 years old, and four in ten are younger than 35, acc [...]
Posted: Thursday, May 31st 2007