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Yahoo Introduces Genome, A Robust Big Data Solution

"Big Data" is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company's newly appointed EVP of the Americas Rich Riley introduced "Genome from Yahoo!" at a panel discussion at Internet Week New York. Genome is a new custom audience buying solution that leverages big data and insights to h  [...]
Posted: Tuesday, May 15th 2012

Top Toolkit News: AdSense revamps content ad units

Display AdSense has revamped the design of some of its content ad units. For Leaderboard (728x90), the title, description, and URL are now arranged in rows instead of columns, except in the case when only one ad is showing. For medium and large rectangles (300x250, 336x280) the URL is now in the same line as the title. Web Analytics A new conversion tracking appli  [...]
Posted: Tuesday, August 10th 2010

Video Net Comes to Supermarket Shelves

Commercials will arrive in the aisles of supermarkets this summer, as Automated Media Services (AMS) rolls out a test of its 3GTV system in 9 stores of the Bloom supermarket chain in Maryland and Virginia. 3GTV is a system that has screens attached to supermarket shelves and above aisles, and lets advertisers purchase ad time just as they do on television networks, reports The New York Times. "People are still watching  [...]
Posted: Thursday, June 17th 2010

Olympus Ad Debuts in Wired App; AR Element in Print Edition

Wired magazine has rolled out its iPad App featuring, not surprisingly, such high-end touches as interactive video and animated infographics. Users can, the magazine crowed, read about a history of Mars landings that lets one explore the red planet personally. "We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each fr  [...]
Posted: Wednesday, May 26th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]
Posted: Friday, April 30th 2010

Book-a-Billboard Aggregates

A web service gives advertisers and media buyers a new way to purchase billboard space as well as aggregates information about billboards in a single space. Book-a-Billboard.com lets buyers search through local billboard listings by state, zip code, media type, and rate, according to MediaBuyerPlanner. Once buyers have found the right property, they can contact t  [...]
Posted: Monday, April 19th 2010

Mobile TV Coalition Vague on Advertising Plans

A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet. Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz   [...]
Posted: Thursday, April 15th 2010

Is Mobile Ad Tech Really as Bad as Jobs Says?

When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing.  But are mobile ads - as we know them today - really that bad? Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as   [...]
Posted: Tuesday, April 13th 2010

Developers Create New Opps for iPad Advertisers

Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost. Product placement of this type could include ads in animation, video clips and mini games,   [...]
Posted: Thursday, April 8th 2010

What Apple's Mobile Plans Means for SEO

Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations. It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store. No details have been released about the new mobile ad system, tho  [...]
Posted: Tuesday, April 6th 2010

CBS, ABC to Stream Content to iPad; Advertisers Still Ponder Lack of Flash

CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows through the iPad's Web browser, while ABC will stream shows via an iPad application, reports the Wall Street Journal. Allowing for streaming video directly on the iPad allows users to bypass  [...]
Posted: Thursday, April 1st 2010

DOOH Gets Creative With Bathroom Mirrors, Airsick Bags

A Toronto firm has taken the concept of digital out-of-home advertising and applied it in, well, the public restroom. The company, AddMirror, has developed an ad format for bathroom mirrors and is in the process of placing them in restaurants and lounges in Montreal, Toronto, Vancouver and Calgary, writes the Toronto Star. The ad is printed on film behind two-way glass that is backlit by L  [...]
Posted: Tuesday, March 30th 2010

Ad Pricing Info for the iPad Emerges

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term. For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout. "Part of being first,  [...]
Posted: Thursday, March 25th 2010

Clear Channel Adds Screens to Bus Shelters

Clear Channel Outdoor will begin installing digital screens in bus shelters in U.S. cities this year, beginning with San Francisco and Washington, DC. The full-motion screens in bus shelters are a first for the out-of-home industry in the U.S. JCDecaux is currently testing screens in shelters in Paris, according to OOH-TV.(  [...]
Posted: Wednesday, March 24th 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

ABC Ruling Gives iPad Important Publishing Cred

Despite technical issues marketers have with the iPad - namely its lack of Flash  - the device is clearly going to be an important platform for advertisers, publishers and consumers. Its latest boost comes from the Audit Bureau of Circulations, which recently modified its definition of a digital magazine to accommodate it and similar devices,   [...]
Posted: Monday, March 22nd 2010

PointRoll Builds on Trend of Marrying Ads, Editorial

PointRoll has introduced a new banner ad unit that merges advertising with content. The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that, writes ClickZ, is to bring the idea of a branded microsite directly to a publisher's homepage. "The trend in the marketplace right now is for advertisers and p  [...]
Posted: Wednesday, March 17th 2010

As SocNets Get Serious About Geo-Location, What Else Needs to be Done?

Twitter, Foursquare and Facebook have all stepped up their location-based services. The most comprehensive - just by its size and presence - is Facebook. The social networking site will be introducing a new location-based feature in late April at its yearly developer conference, according to the New York Times. The new location feature will have two elements, the Times says: a service offered d  [...]
Posted: Wednesday, March 10th 2010

Marketers Scramble As Apple Changes App Rules - Again

Apple is clamping down on so-called cookie cutter apps - that is apps that are de facto RSS feeds or "glorified business cards". In other words, the type of low-level apps that many brands and marketers have put out to reach the millions of iPhone customers. Apple is not targeting the app generator companies necessarily, TechCrunch reports.  "In short, Apple doesn't want people using native app  [...]
Posted: Tuesday, March 9th 2010