Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 76 | 873 |
| » ad selling | 373 | 576 |
| » ad targeting | 303 | 646 |
| » ad technologies & vendors | 266 | 683 |
| » advertainment | 167 | 782 |
| » Advertising | 2 | 947 |
| » affiliate marketing | 11 | 938 |
| » agencies & ad departments | 152 | 797 |
| » alternative marketing | 256 | 693 |
| » Asia/Pacific | 22 | 927 |
| » automotive | 46 | 903 |
| » b2b | 22 | 927 |
| » best practices | 89 | 860 |
| » biz buzz | 320 | 629 |
| » branding | 186 | 763 |
| » broadband | 283 | 666 |
| » campaigns & creatives of note | 123 | 826 |
| » case studies | 11 | 938 |
| » co-op marketing & partnerships | 162 | 787 |
| » computers & tech | 64 | 885 |
| » consumer packaged goods | 29 | 920 |
| » CRM | 2 | 947 |
| » cross media | 360 | 589 |
| » deep coverage | 2 | 947 |
| » demographics | 155 | 794 |
| » direct marketing | 68 | 881 |
| » domain names | 62 | 887 |
| » don't believe the hype | 15 | 934 |
| » e-commerce | 80 | 869 |
| » email marketing | 25 | 924 |
| » entertainment | 484 | 465 |
| » Europe | 58 | 891 |
| » events | 27 | 922 |
| » finance | 14 | 935 |
| » global | 16 | 933 |
| » healthcare | 10 | 939 |
| » How-to | 1 | 948 |
| » I-PR & business communications | 9 | 940 |
| » instant messaging marketing | 9 | 940 |
| » interviews | 4 | 945 |
| » intrusive formats | 5 | 944 |
| » Latin America | 2 | 947 |
| » legal, government & regulation | 27 | 922 |
| » loyalty & retention | 29 | 920 |
| » major account moves | 29 | 920 |
| » major brands | 210 | 739 |
| » major players news | 494 | 455 |
| » measurement & analytics | 84 | 865 |
| » minorities | 3 | 946 |
| » mobile marketing | 120 | 829 |
| » multi-channel marketing | 72 | 877 |
| » new and improved | 84 | 865 |
| » nonsense & parodies | 8 | 941 |
| » online ad market | 328 | 621 |
| » pearls of wisdom | 29 | 920 |
| » people | 46 | 903 |
| » personalization | 19 | 930 |
| » political parties & organizations | 6 | 943 |
| » privacy | 6 | 943 |
| » promotions | 29 | 920 |
| » publishing | 358 | 591 |
| » real estate | 7 | 942 |
| » research & stats | 254 | 695 |
| » rich media | 346 | 603 |
| » search engine marketing | 82 | 867 |
| » Segmentation & Markets | 1 | 948 |
| » seniors | 4 | 945 |
| » sex sells | 5 | 944 |
| » signs of doom | 18 | 931 |
| » signs of recovery | 11 | 938 |
| » signs of what's to come | 508 | 441 |
| » small business | 13 | 936 |
| » spam & anti-spam | 1 | 948 |
| » Spanish-speaking | 4 | 945 |
| » syndication & RSS | 48 | 901 |
| » technical innovation | 56 | 893 |
| » telecom | 51 | 898 |
| » text ads | 45 | 904 |
| » tools & software | 109 | 840 |
| » top stories | 142 | 807 |
| » travel | 4 | 945 |
| » user experience | 167 | 782 |
| » Verticals & Sector | 1 | 948 |
| » viral marketing & social media | 80 | 869 |
| » weblog marketing | 46 | 903 |
| » women | 34 | 915 |
| » worst practices | 18 | 931 |
| » Youth | 46 | 903 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?
Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide [...]
Posted: Monday, July 18th 2011
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Mobile TV Coalition Vague on Advertising Plans
A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet.
Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz [...]
Posted: Thursday, April 15th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
ABC Ruling Gives iPad Important Publishing Cred
Despite technical issues marketers have with the iPad - namely its lack of Flash - the device is clearly going to be an important platform for advertisers, publishers and consumers.
Its latest boost comes from the Audit Bureau of Circulations, which recently modified its definition of a digital magazine to accommodate it and similar devices, [...]
Posted: Monday, March 22nd 2010
Industry Buzz & News: 3/19/10
Creatives & Campaigns:
PlayStation Move ad mocks Wii and Natal.
Nestle to Facebook fans: consider yourself embraced.
Scott's Miracle-Gro amps up local marketing.
Search:
[...]
Posted: Friday, March 19th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Hulu Mulls Subscription Service
Hulu is considering charging users to access certain popular shows in the hopes of increasing revenue. It is one of many media providers that has begun experimenting to find the fine line between what viewers expect to see for free online, and what they are willing to pay for, according to people familiar with the matter, writes the Los Angeles Times (via MediaBuyerPlanner).
One possible plan includes [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010