Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 1 | 16 |
| » ad selling | 1 | 16 |
| » ad targeting | 10 | 7 |
| » ad technologies & vendors | 9 | 8 |
| » advertainment | 2 | 15 |
| » agencies & ad departments | 4 | 13 |
| » alternative marketing | 2 | 15 |
| » b2b | 2 | 15 |
| » best practices | 7 | 10 |
| » Big Picture | 1 | 16 |
| » biz buzz | 1 | 16 |
| » branding | 3 | 14 |
| » campaigns & creatives of note | 3 | 14 |
| » case studies | 1 | 16 |
| » consumer packaged goods | 1 | 16 |
| » cross media | 3 | 14 |
| » demographics | 1 | 16 |
| » don't believe the hype | 4 | 13 |
| » e-commerce | 2 | 15 |
| » email marketing | 4 | 13 |
| » entertainment | 3 | 14 |
| » instant messaging marketing | 1 | 16 |
| » legal, government & regulation | 1 | 16 |
| » major account moves | 2 | 15 |
| » major brands | 3 | 14 |
| » measurement & analytics | 1 | 16 |
| » media convergence | 1 | 16 |
| » minorities | 1 | 16 |
| » mobile marketing | 4 | 13 |
| » multi-channel marketing | 1 | 16 |
| » online ad market | 13 | 4 |
| » pearls of wisdom | 10 | 7 |
| » personalization | 2 | 15 |
| » privacy | 3 | 14 |
| » publishing | 3 | 14 |
| » research & stats | 3 | 14 |
| » rich media | 3 | 14 |
| » search engine marketing | 4 | 13 |
| » signs of doom | 1 | 16 |
| » signs of recovery | 1 | 16 |
| » spam & anti-spam | 1 | 16 |
| » technical innovation | 1 | 16 |
| » text ads | 2 | 15 |
| » tools & software | 7 | 10 |
| » travel | 1 | 16 |
| » user experience | 5 | 12 |
| » viral marketing & social media | 2 | 15 |
| » weblog marketing | 1 | 16 |
| » Youth | 1 | 16 |
- Showing 1 - 17 of 17
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
How to: Get the most out of your ad placement | Use Google's new "top vs. side" report segment
How to Get the Most Out of Your Ad Placement
Certain impressions are generally more effective depending where they are on the page, finds a new report [PDF] by Casale Media.
Try to, it said:
Place the ad above-the-fold. Ads displayed within the first screen of a user's browser window were almost seven times more effective at generating a click-thru than ads delivered below-the-fold.
Be f [...]
Posted: Thursday, July 28th 2011
Industry Calls for Standardized Email Metrics
The Email Experience Council is pushing to standardize metrics it has developed after a two-year research endeavor that included surveying dozens of email broadcast vendors.
The bottom-line reason for its call for industry-accepted metrics, it says in its blog, is that it has become impossible to compare response and deliverability rates when terms are based on different calculations.
The [...]
Posted: Tuesday, February 2nd 2010
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
How To: Strengthen Your Pay-Per-Click Chops
Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions).
1. Keywords
Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use [...]
Posted: Wednesday, June 10th 2009
How To: Track Transactions To Initial Referrer
Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer.
This how-to by ROI Revolution offers a way to change your Google Analytics Trac [...]
Posted: Wednesday, June 3rd 2009
How-to: A Rough Guide To Advertising On Facebook
A recent collaborative effort by SEOmoz CEO Randfish and David Klein offers advice on how best to leverage advertising on Facebook and build investment confidence in the space.
The following is a summary of their findings, posted on SEOmoz.com.
Facebook, sporting hundreds of millions of users, makes a compelling case for investing (chart [...]
Posted: Wednesday, March 18th 2009
How-To: Tips for Targeting Tweens
Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack.
In 2003, 33.3 million teens inhabited the US (32.5 mill [...]
Posted: Wednesday, July 30th 2008
How-To: 10 Enterprise Blogging Trends for 2008
How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals.
How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company.
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog.
The tips follow thus:
ROI based on Search Engine Optimizati [...]
Posted: Wednesday, February 20th 2008
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