Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 259 | 2509 |
| » ad selling | 1346 | 1422 |
| » ad targeting | 1047 | 1721 |
| » ad technologies & vendors | 1040 | 1728 |
| » advertainment | 218 | 2550 |
| » Advertising | 2 | 2766 |
| » affiliate marketing | 46 | 2722 |
| » agencies & ad departments | 645 | 2123 |
| » alternative marketing | 490 | 2278 |
| » Asia/Pacific | 68 | 2700 |
| » automotive | 106 | 2662 |
| » b2b | 76 | 2692 |
| » best practices | 215 | 2553 |
| » biz buzz | 1106 | 1662 |
| » branding | 412 | 2356 |
| » broadband | 354 | 2414 |
| » campaigns & creatives of note | 253 | 2515 |
| » case studies | 25 | 2743 |
| » co-op marketing & partnerships | 280 | 2488 |
| » computers & tech | 154 | 2614 |
| » consumer packaged goods | 61 | 2707 |
| » CRM | 6 | 2762 |
| » cross media | 330 | 2438 |
| » demographics | 274 | 2494 |
| » direct marketing | 190 | 2578 |
| » domain names | 125 | 2643 |
| » don't believe the hype | 34 | 2734 |
| » e-commerce | 324 | 2444 |
| » email marketing | 72 | 2696 |
| » entertainment | 648 | 2120 |
| » Europe | 153 | 2615 |
| » events | 46 | 2722 |
| » finance | 78 | 2690 |
| » global | 53 | 2715 |
| » healthcare | 22 | 2746 |
| » I-PR & business communications | 14 | 2754 |
| » instant messaging marketing | 36 | 2732 |
| » interviews | 8 | 2760 |
| » intrusive formats | 41 | 2727 |
| » Latin America | 16 | 2752 |
| » legal, government & regulation | 161 | 2607 |
| » loyalty & retention | 55 | 2713 |
| » major account moves | 93 | 2675 |
| » major brands | 581 | 2187 |
| » Marketing | 1 | 2767 |
| » measurement & analytics | 285 | 2483 |
| » media convergence | 494 | 2274 |
| » minorities | 14 | 2754 |
| » mobile marketing | 202 | 2566 |
| » multi-channel marketing | 118 | 2650 |
| » new and improved | 417 | 2351 |
| » nonsense & parodies | 18 | 2750 |
| » online ad market | 916 | 1852 |
| » pearls of wisdom | 56 | 2712 |
| » people | 143 | 2625 |
| » personalization | 72 | 2696 |
| » political parties & organizations | 50 | 2718 |
| » privacy | 54 | 2714 |
| » promotions | 77 | 2691 |
| » publishing | 1004 | 1764 |
| » real estate | 15 | 2753 |
| » research & stats | 516 | 2252 |
| » rich media | 495 | 2273 |
| » search engine marketing | 766 | 2002 |
| » seniors | 1 | 2767 |
| » sex sells | 8 | 2760 |
| » signs of doom | 70 | 2698 |
| » signs of recovery | 31 | 2737 |
| » signs of what's to come | 968 | 1800 |
| » small business | 69 | 2699 |
| » spam & anti-spam | 17 | 2751 |
| » Spanish-speaking | 18 | 2750 |
| » syndication & RSS | 73 | 2695 |
| » technical innovation | 122 | 2646 |
| » telecom | 77 | 2691 |
| » text ads | 458 | 2310 |
| » tools & software | 490 | 2278 |
| » top stories | 658 | 2110 |
| » travel | 46 | 2722 |
| » user experience | 362 | 2406 |
| » viral marketing & social media | 141 | 2627 |
| » weblog marketing | 128 | 2640 |
| » women | 58 | 2710 |
| » worst practices | 123 | 2645 |
| » Youth | 63 | 2705 |
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Top News: Google's Boutique.com | Women, Youth, Minorities Do Most Mobile Shopping
Business Strategies:
—Spanfeller Media Group website The Daily Meal comes out of beta today.
—American Red Cross website [...]
Posted: Thursday, December 23rd 2010
IAC Creates 'Content Farm,' Seeks Writers
Barry Diller of IAC looks to be in the process of creating a “content farm,†seeking writers for IAC properties.
IAC’s Pronto has launched The Writers Network, a site looking for people to write short how-to articles for between $10 and $25, according to AdAge.
The articles seem, for the moment, to mostly be designed for IAC site Home [...]
Posted: Thursday, December 23rd 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices
It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile.
The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs [...]
Posted: Friday, April 30th 2010
Google Lists Hotel Prices on Google Maps
Google continues to experiment with new ad formats using its ubiquitous Google Maps.
The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings.
"You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate [...]
Posted: Wednesday, March 24th 2010
4 Things to Remember As You Twitter
Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)"
This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.
[...]
Posted: Monday, March 8th 2010
AccuWeather Relaunches with Custom Content Ad Opps
AccuWeather is relaunching its weather site next week with a streamlined site and the opportunity for advertisers to create custom content. It is making the new site available for preview as well updating its 65,000 fans on the AccuWeather's Facebook page before the launch.
The relaunched site is less cluttered, in response to both users' and advertisers' requests. There are also new sizes and p [...]
Posted: Tuesday, February 9th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 01/25/10
Industry:
AOL acquires video creation company StudioNow.
Anchor Intelligence finds click fraud in Vietnam. Campaigns:
Inside Intel's effective web marketing business.
S [...]
Posted: Monday, January 25th 2010
AOL Spin Off Hasn't Hurt Ad Network Share Growth
Upheaval at AOL following its spin off from Time Warner last December has not hurt its dominance of the internet ad network market.
AOL Advertising was the top internet ad network in the US in December 2009, followed by the Yahoo Network and the Google Ad Network, according to a ranking of the top 15 ad networks based on their re [...]
Posted: Friday, January 15th 2010
Apple Steps into Mobile Ad Space with Quattro
Apple is getting into the still tiny mobile advertising space with its intended acquisition of Quattro Wireless. This announcement follows Google's plans to acquire AdMob, another mobile ad platform.
Google's move into this space is hardly surprising, however - the company’s whole business model is bas [...]
Posted: Tuesday, January 5th 2010
Consumer Groups Call for 'TV Everywhere' Investigation
The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming.
The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l [...]
Posted: Tuesday, January 5th 2010
Industry Buzz & Snippets: 01/05/09
Industry:
Apple to buy Quattro Wireless for $275 million.
Analyst forecasts better days in 2010 for online ads.
Another year of waiting for serious revenue from mobile ads, online display and social m [...]
Posted: Tuesday, January 5th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009