Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
VSS Forecast: Comms Spending to Top $1 Trillion
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (VSS).
This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013, [...]
Posted: Wednesday, August 5th 2009
Swiss Postal Service Brings Mail to 'Net
Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email.
Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online.
Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service, [...]
Posted: Monday, July 13th 2009
Mobile Marketing Growth Stunted by Per-Message Fees
Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference.
24% of consumers who have received an mobile-based offer respond to such messages, according to a July survey by the Direct Marketing Association.
Given that more than 2.6 billion text messages are sent every [...]
Posted: Thursday, April 2nd 2009
Email, Search & Display Show Strongest Online Performance
A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
[...]
Posted: Thursday, February 19th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Google: Checkout Icon Increases Ad Click-Thru 10%
On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past.
Google Checkout [...]
Posted: Wednesday, January 7th 2009
'Best' Holiday Ads: Target, Wal-Mart, Best Buy
Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch.
Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us. (See [...]
Posted: Thursday, December 18th 2008
Tech Gifts are Must-Haves in Icky Economy
Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA), [...]
Posted: Wednesday, October 22nd 2008
AdLeads Let Display Ad Marketers Charge Per Lead
Pontiflex has launched AdLeads, a cost-per-lead (CPL) ad marketplace for online marketers.
The system enables users to run direct response or display ads -- including rich media -- on a CPL pricing model. Advertisers only pay for qualified leads, "not for clicks and impressions that might never convert," beams spokesman Leo Tignini.
Marketers can also purchase bra [...]
Posted: Monday, September 15th 2008
Billboards Identify Shoppers by Past Purchases ... and by Sight
In the film Minority Report, a wanted criminal undergoes black market surgery to have his eyes changed, worried that the bots -- and ads -- in his society will be able to visually identify him.
The convict then walks into a shopping mall, where his new eyes are scanned with a telltale spark. Mistaking him for the eyeballs' former owner, a nearby Gap billboard exclaims, "Hello, Mr. Yakamoto! Welcome back to the Gap! How'd those assorted tanktops work out for you?"
[...]
Posted: Tuesday, August 26th 2008
Microsoft Ups Business Search Efforts
Microsoft is adding a new Search Business Group, which may indicate an increased sense of importance around certain search applications, such as mapping and geo-targeting.
Internal reorganizations in Redmond are viewed in the context of an eternally evolving ecosystem of internal politics and external market forces, so such moves often do not result in actual changes in behavior or product developments. That said, mapping executive Jeff Kelisky will head the newish effort.
He [...]
Posted: Thursday, August 21st 2008
Comm Spend Thrives Despite Glum Economy, Ad Slump
Total US communications spend is projected to increase 5.4 percent to $923.91 billion in 2008, the result of strong gains in the institutional and alternative-media sectors offsetting the downward pressure of declining traditional ad spending, claims Veronis Suhler Stevenson (VSS), MarketingCharts [...]
Posted: Wednesday, August 6th 2008
Media Buyers Bearish on Ad Spend as Salespeople Work Harder
Advertisers and agency media buyers are increasingly pessimistic about spending across all major media, according to Advertiser Perceptions' Media Economy Report, a survey of media-buying executives, reports AdAge - writes MarketingCharts.
[...]
Posted: Wednesday, July 9th 2008
UK 2008 Ad Spend Growth Forecast Slips to 4%
2008 figures for United Kingdom (UK) advertiser investment are staying put, but discretionary spend is becoming shorter-term, at or slightly short of budget.
Nonetheless, WPP's GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the UK, thanks to internet advertising, reports MarketingCharts.
[...]
Posted: Wednesday, July 2nd 2008
US Ad Spend Flat in Q1
Ad spend for Q1 of 2008 remained flat compared with the same time last year, with gains in ad spend for some media and declines for others, according to preliminary figures released by Nielsen Monitor-Plus, reports MarketingCharts.
Despite a flaccid the economy, several media and companies showed healthy firs [...]
Posted: Wednesday, June 18th 2008