Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 316 | 954 |
| » ad selling | 779 | 491 |
| » ad targeting | 670 | 600 |
| » ad technologies & vendors | 421 | 849 |
| » advertainment | 55 | 1215 |
| » affiliate marketing | 17 | 1253 |
| » agencies & ad departments | 456 | 814 |
| » alternative marketing | 147 | 1123 |
| » Asia/Pacific | 32 | 1238 |
| » automotive | 67 | 1203 |
| » b2b | 35 | 1235 |
| » best practices | 85 | 1185 |
| » biz buzz | 308 | 962 |
| » branding | 113 | 1157 |
| » broadband | 91 | 1179 |
| » campaigns & creatives of note | 108 | 1162 |
| » case studies | 16 | 1254 |
| » co-op marketing & partnerships | 24 | 1246 |
| » computers & tech | 38 | 1232 |
| » consumer packaged goods | 37 | 1233 |
| » cross media | 103 | 1167 |
| » deep coverage | 1 | 1269 |
| » demographics | 111 | 1159 |
| » direct marketing | 135 | 1135 |
| » domain names | 4 | 1266 |
| » don't believe the hype | 21 | 1249 |
| » e-commerce | 169 | 1101 |
| » email marketing | 53 | 1217 |
| » entertainment | 126 | 1144 |
| » Europe | 50 | 1220 |
| » events | 14 | 1256 |
| » finance | 23 | 1247 |
| » global | 32 | 1238 |
| » healthcare | 10 | 1260 |
| » I-PR & business communications | 11 | 1259 |
| » instant messaging marketing | 22 | 1248 |
| » interviews | 5 | 1265 |
| » intrusive formats | 28 | 1242 |
| » Latin America | 6 | 1264 |
| » legal, government & regulation | 79 | 1191 |
| » loyalty & retention | 7 | 1263 |
| » major account moves | 36 | 1234 |
| » major brands | 130 | 1140 |
| » major players news | 658 | 612 |
| » Marketing | 1 | 1269 |
| » measurement & analytics | 182 | 1088 |
| » media convergence | 142 | 1128 |
| » minorities | 18 | 1252 |
| » mobile marketing | 43 | 1227 |
| » multi-channel marketing | 56 | 1214 |
| » new and improved | 126 | 1144 |
| » nonsense & parodies | 9 | 1261 |
| » online ad market | 439 | 831 |
| » pearls of wisdom | 18 | 1252 |
| » people | 25 | 1245 |
| » personalization | 30 | 1240 |
| » political parties & organizations | 31 | 1239 |
| » privacy | 45 | 1225 |
| » promotions | 34 | 1236 |
| » publishing | 503 | 767 |
| » real estate | 8 | 1262 |
| » research & stats | 386 | 884 |
| » rich media | 174 | 1096 |
| » search engine marketing | 405 | 865 |
| » seniors | 1 | 1269 |
| » sex sells | 2 | 1268 |
| » signs of doom | 51 | 1219 |
| » signs of recovery | 49 | 1221 |
| » signs of what's to come | 372 | 898 |
| » small business | 38 | 1232 |
| » spam & anti-spam | 8 | 1262 |
| » Spanish-speaking | 10 | 1260 |
| » syndication & RSS | 46 | 1224 |
| » technical innovation | 76 | 1194 |
| » telecom | 33 | 1237 |
| » text ads | 262 | 1008 |
| » tools & software | 181 | 1089 |
| » travel | 23 | 1247 |
| » user experience | 75 | 1195 |
| » viral marketing & social media | 33 | 1237 |
| » weblog marketing | 77 | 1193 |
| » women | 27 | 1243 |
| » worst practices | 79 | 1191 |
| » Youth | 4 | 1266 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
Facebook Buys FriendFeed For $50 Million
Facebook bought life aggregator and community site FriendFeed on Monday for a deal reportedly worth $50 million. The figure would come from $15 million in cash, and the rest in Facebook stock that vests over several years worth nearly $32.5 million.
Facebook had previously eyed purchasing the start-up as far back as 2007. This deal also comes after an [...]
Posted: Tuesday, August 11th 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Leaked Documents Confirm MySpace News Coming
The MySpace News site has apparently been confirmed in leaked Fox Interactive Media sales documents, including screenshots, about the MySpace news-aggregation service, Wired writes.
The site, reportedly to launch later this year, will automatically collect news items from various news sites and blogs. MySpace users will then be able to rate and comment on each story the [...]
Posted: Wednesday, March 14th 2007
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Google Gets into Radio Ad Biz with dMarc Purchase
Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti [...]
Posted: Wednesday, January 18th 2006
Tacoda: Users Engage More with Behaviorally Targeted Ads
Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s [...]
Posted: Wednesday, January 18th 2006
BuzzMetrics Buys Intelliseek, Becomes Nielsen BuzzMetrics
Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics - which itself announced that it is acquiring rival Intelliseek - and forming a new company, Nielsen BuzzMetrics, ClickZ [...]
Posted: Wednesday, January 18th 2006
Yahoo Revs, Profits Increase - but Not Enough
Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo' [...]
Posted: Wednesday, January 18th 2006
Literary Magazine 'Wholphin' Launched via DVD
A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the [...]
Posted: Wednesday, January 18th 2006
Million Dollar Homepage Being Blackmailed
The Million Dollar Homepage is being hammered by extortionists who want money in return for halting the distributed denial of service (DDoS) attack that knocked down the site last week and has since made it nearly impossible to access, reports The Register (U.K.). The site's ow [...]
Posted: Wednesday, January 18th 2006
4Q Online Advertising Beats Media Execs' Expectations
Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were [...]
Posted: Tuesday, January 17th 2006
Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)
Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No [...]
Posted: Tuesday, January 17th 2006
'eBiz for Media Lab' for Electronic Media Buying Launched
The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel [...]
Posted: Tuesday, January 17th 2006
Media Matchmaker Hooks up Buyers, Potential Partners
In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa [...]
Posted: Tuesday, January 17th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Gather.com Gets Funding, Writers Get Ad Revs
Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m [...]
Posted: Monday, January 16th 2006