Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad pricing	3	50
» ad selling	15	38
» ad targeting	17	36
» ad technologies & vendors	6	47
» advertainment	1	52
» affiliate marketing	1	52
» agencies & ad departments	9	44
» alternative marketing	4	49
» Asia/Pacific	28	25
» automotive	2	51
» b2b	1	52
» best practices	3	50
» biz buzz	12	41
» branding	3	50
» broadband	5	48
» campaigns & creatives of note	3	50
» co-op marketing & partnerships	6	47
» computers & tech	3	50
» consumer packaged goods	3	50
» cross media	6	47
» demographics	23	30
» direct marketing	3	50
» domain names	1	52
» don't believe the hype	1	52
» e-commerce	2	51
» email marketing	2	51
» entertainment	9	44
» Europe	26	27
» events	1	52
» global	18	35
» healthcare	2	51
» I-PR & business communications	3	50
» interviews	2	51
» legal, government & regulation	1	52
» major account moves	2	51
» major brands	4	49
» major players news	16	37
» measurement & analytics	1	52
» media convergence	2	51
» minorities	9	44
» mobile marketing	3	50
» multi-channel marketing	1	52
» new and improved	5	48
» online ad market	20	33
» people	3	50
» personalization	1	52
» political parties & organizations	1	52
» privacy	1	52
» promotions	1	52
» publishing	13	40
» real estate	1	52
» research & stats	24	29
» search engine marketing	9	44
» signs of doom	1	52
» signs of recovery	2	51
» signs of what's to come	18	35
» Spanish-speaking	16	37
» syndication & RSS	1	52
» technical innovation	1	52
» telecom	1	52
» text ads	4	49
» tools & software	3	50
» top stories	6	47
» user experience	2	51
» weblog marketing	3	50
» women	2	51
» Youth	1	52

AP Builds Local LatAm Mobile Offerings

The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional (Venezuela). AP first entered the international market last year wi  [...]
Posted: Friday, March 19th 2010

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

Social Network Sonico Quietly Sweeps South America

Launched in August 2007, Buenos Aires-based Sonico is the latest social network to build a userbase of millions. The site targets the South American market and has over 8 million users, according to TechCrunch. Available in Spanish, Sonico recently launched a Portuguese version to better address the rest of South American users. According   [...]
Posted: Tuesday, February 19th 2008

Ad Spend to Increase Nearly 7% to $479B in '08

Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts. That forecast growth rate is unchanged from GroupM's   [...]
Posted: Monday, January 28th 2008

Influential World Citizens Just Not Happy with Big Corporations

Most of the world's most engaged citizens say large companies wield too much influence on government decisions. Furthermore, they want aggressive action against the activities and influence of national and multinational corporations, according to a new Ipsos survey. The poll of 22,000 people, covering 22 of the world's leading and burgeoning powerhouse economies, finds   [...]
Posted: Friday, January 4th 2008

Yahoo Lands Search Deal with Grande Latin American Carrier

Yahoo is partnering with Latin America's largest mobile phone company, America Movil, to provide mobile web services in 16 countries in Latin America and the Caribbean. According to Reuters, Yahoo's oneSearch service will become the default on Movil's wireless carriers' portals. Yahoo plans on rolling out localized versions of oneSearch for each region. Mexico City-based A  [...]
Posted: Friday, December 21st 2007

Wal-Mart to Deploy Multi-Ethnic Three Kings for 12 Days of Christmas

At Wal-Mart stores with a large Hispanic consumerbase, don't be startled to find three multi-colored holiday entities bearing candy and gifts for children after Christmas. Those would be Wal-Mart's ethnicity-neutral Three Kings. Called the Epiphany in the Catholic church, many Latin American countries don't exchange gifts until Jan. 6, the 12th day of Christmas. This is when lore reports the Three Kings arrived at Jesus' manger with gold, frankincense, and myrrh. The Thre  [...]
Posted: Thursday, December 20th 2007

QuinceGirl Allies with Terra to Better Target Young Latinas

Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer  [...]
Posted: Wednesday, December 19th 2007

US Ad Spend to Grow 3.7% in '08, Up from 2.8% in '07; Global to Grow 7%

Advertising spending in US measured media is expected to increase almost 4 percent in 2008 compared with 2007, when spending is expected to increase 3 percent, according to a new study from GroupM, MarketingCharts reports. Worldwide spending is expected to go up 7 percent in 2008, after an anticipated 6 percent increase in 2007.   [...]
Posted: Wednesday, December 5th 2007

Social Networking's Explosive Growth to Plateau in Five Years

Global active memberships in social networking sites are expected to reach 230 million at the end of 2007 (including multiple memberships by users). Revenues from social-networking services should reach $965 million, growing to $2.4 billion by 2012, according to a new report, writes MarketingCharts. But growth in social networking will plateau worldwide  [...]
Posted: Wednesday, October 24th 2007

comScore Debuts Worldwide Search Market Report, Asian Engines Hot

Some 61 billion online searches were conducted worldwide in August. Google was the top global search property and more than 750 million people age 15 and older -- 95 percent of the world's internet audience -- conducted 61 billion searches (an average of over 80 searches per searcher), according to comScore. comScore's qSearch 2.0 service reported on the top 50 worldwide intern  [...]
Posted: Thursday, October 11th 2007

GroupM Global Ad Forecast: $433B in '07, $462B in '08

Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM's new global ad forecast entitled "This Year, Next Year," reports MarketingCharts. Global ad revenue is expected to increase 6 percent in 2007 and 7 percent in 2008, but growth in the United States is expected to  [...]
Posted: Tuesday, August 14th 2007

Study Profiles Affluent Argentineans' Media Consumption, Lifestyles

Argentinean elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts   [...]
Posted: Monday, August 6th 2007

Major Social Networking Sites Expand Their Global Visitor Base

Several social networking sites, serving at least 10 million monthly visitors, underwent dramatic growth during the past year, according to a comScore study on the expansion of social networking across the globe, writes MarketingCharts. Among comScore's data on select sites' year-over-year g  [...]
Posted: Thursday, August 2nd 2007

Study Profiles Affluent Brazilians' Media Consumption, Lifestyles

Brazilian elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, MarketingCharts   [...]
Posted: Wednesday, August 1st 2007

Study Profiles Affluent Mexicans' Media Consumption, Lifestyles

Mexican elites' attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - by Synovate, the market research arm of Aegis Group, writes   [...]
Posted: Tuesday, July 31st 2007

Affluent Consumers in Latin America Like Google, Discovery Channel

Affluent consumers in leading Latin American economies - Argentina, Brazil, Mexico - tend to prefer the Discovery Channel when viewing television, while their preferred website tends to be Google, according to the inaugural Synovate PAX Latin America Media Survey by Synovate, the market research arm of Aegis Group plc., writes   [...]
Posted: Monday, July 30th 2007

comScore Releases First Review of Latin American Internet Usage

comScore's World Metrix audience ratings service released its first region-wide report on Latin American internet usage, examining the online behavior of Latin American internet users age 15 and older who accessed the internet from a home or work computer in June 2007, reports Marketin  [...]
Posted: Friday, July 27th 2007

Viacom, Microsoft Bury Heads in Digital Playground, Report Findings

Youth are expert multitaskers and able to filter different channels of information, according to the "Circuits of Cool/Digital Playground" technology and lifestyle study, which examines assumptions about relationships between young people and digital technology and the impact of culture, age and gender on technology use. A fiew of the findings from the global study by Viacom's MTV and Nickelodeon, in association with   [...]
Posted: Thursday, July 26th 2007