Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 9 | 84 |
| » ad selling | 41 | 52 |
| » ad targeting | 38 | 55 |
| » ad technologies & vendors | 43 | 50 |
| » advertainment | 7 | 86 |
| » agencies & ad departments | 15 | 78 |
| » alternative marketing | 31 | 62 |
| » Asia/Pacific | 3 | 90 |
| » automotive | 1 | 92 |
| » b2b | 4 | 89 |
| » best practices | 13 | 80 |
| » biz buzz | 43 | 50 |
| » branding | 12 | 81 |
| » broadband | 5 | 88 |
| » campaigns & creatives of note | 3 | 90 |
| » co-op marketing & partnerships | 18 | 75 |
| » computers & tech | 1 | 92 |
| » consumer packaged goods | 3 | 90 |
| » CRM | 3 | 90 |
| » cross media | 4 | 89 |
| » demographics | 4 | 89 |
| » direct marketing | 20 | 73 |
| » domain names | 9 | 84 |
| » don't believe the hype | 1 | 92 |
| » e-commerce | 37 | 56 |
| » email marketing | 9 | 84 |
| » entertainment | 8 | 85 |
| » Europe | 7 | 86 |
| » events | 1 | 92 |
| » finance | 2 | 91 |
| » global | 2 | 91 |
| » healthcare | 1 | 92 |
| » I-PR & business communications | 1 | 92 |
| » intrusive formats | 5 | 88 |
| » Latin America | 1 | 92 |
| » legal, government & regulation | 12 | 81 |
| » loyalty & retention | 2 | 91 |
| » major account moves | 2 | 91 |
| » major brands | 18 | 75 |
| » major players news | 46 | 47 |
| » measurement & analytics | 10 | 83 |
| » media convergence | 11 | 82 |
| » minorities | 1 | 92 |
| » mobile marketing | 4 | 89 |
| » multi-channel marketing | 9 | 84 |
| » new and improved | 8 | 85 |
| » online ad market | 35 | 58 |
| » pearls of wisdom | 1 | 92 |
| » people | 4 | 89 |
| » personalization | 2 | 91 |
| » political parties & organizations | 2 | 91 |
| » privacy | 5 | 88 |
| » promotions | 4 | 89 |
| » publishing | 23 | 70 |
| » real estate | 1 | 92 |
| » research & stats | 17 | 76 |
| » rich media | 7 | 86 |
| » search engine marketing | 28 | 65 |
| » Segmentation & Markets | 1 | 92 |
| » signs of doom | 1 | 92 |
| » signs of recovery | 2 | 91 |
| » signs of what's to come | 29 | 64 |
| » small business | 3 | 90 |
| » spam & anti-spam | 3 | 90 |
| » syndication & RSS | 2 | 91 |
| » technical innovation | 2 | 91 |
| » text ads | 23 | 70 |
| » tools & software | 18 | 75 |
| » top stories | 17 | 76 |
| » user experience | 11 | 82 |
| » viral marketing & social media | 2 | 91 |
| » weblog marketing | 8 | 85 |
| » women | 1 | 92 |
| » worst practices | 16 | 77 |
| » Youth | 1 | 92 |
Local Service Companies Intrigued by Pay Per Call
Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year.
Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009, [...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Facebook Invites Charities into Experimental Gift Shop
At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund.
The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts.
"We are exploring ways for developers to use the Gift Shop to offer...virtual, [...]
Posted: Monday, August 31st 2009
Millennials Fuel 19% Jump in Loyalty-Program Participation
Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).
[...]
Posted: Friday, July 10th 2009
April's Top Ad Networks: Platform-A, Yahoo Lead Pack
AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts.
Platfor [...]
Posted: Friday, May 22nd 2009
iPhone Brings Bounty to Pandora
Online streaming radio services, such as Last.fm and We7, have been hard-pressed to find a profit model that enables them to pass money to artists and record labels while remaining solvent themselves. But Pandora, a company that's profited primarily from advertising deals on its site, has found a new cash cow: the iPhone.
According to CTO Tom Conrad (via TechCrunch), users now buy about a mi [...]
Posted: Monday, May 11th 2009
Amazon Pulls Plug on Paid Search Associates' Fees
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates [...]
Posted: Monday, April 6th 2009
Google Tests Ads on iPhone Apps
VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory.
The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases, [...]
Posted: Wednesday, March 18th 2009
MSFT Heaps Multimedia Ad Offerings Under Single Umbrella
Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook.
The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be unit [...]
Posted: Tuesday, February 24th 2009
Oodle Raises Funding to Realize Dream of 'Social Classifieds'
Online classifieds firm Oodle raised $5.6 million in funding from its existing pool of investors: RedPoint Ventures, Greylock Partners, and JAFCO Ventures.
The financing will go toward improving its product, expanding internationally and expanding its partner network, which already includes Wal-Mart, MySpace and Facebook.
According to Geoff Yang, a partner at RedPoint, Oodle is further developing the concept of "social classifieds" -- a way to "uniquely combine commerce, social interactio [...]
Posted: Wednesday, February 11th 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Clear Channel, MovieTickets.com Liaise to Target Radio Sites
Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner.
The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner.
Ticket buyers that search for movies and show times at Clear Channe [...]
Posted: Monday, December 15th 2008
Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market
AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner.
BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf [...]
Posted: Wednesday, September 24th 2008
Marchex Conducts Local Ad Sales, Online Management for Barrington
Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform.
Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex.
Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget [...]
Posted: Friday, September 12th 2008
Visa, Chase Pilot SMS Coupon Program
A pilot program in Phoenix delivers coupons via cell phone to Visa and Chase cardholders that sign up to receive them from select merchants, reports MediaBuyerPlanner.
The text-message coupons are personalized to match the interests selected by Chase Visa cardholders, then sent using Visa's Mobile Platform. Coupons are redeemable in stores or online, [...]
Posted: Thursday, September 4th 2008
Gorilla Nation Cares Enough to Brand the Very Best
Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis.
Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs.
The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill [...]
Posted: Monday, August 11th 2008
Industry Buzz & Snippets: 7/1/08
Ad Networks and Analytics:
Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc [...]
Posted: Tuesday, July 1st 2008
Yahoo Quits Microsoft, Scores Google Search Deal
Yahoo issued a statement announcing that talks with Microsoft about a liaison are over.
Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies.
In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo [...]
Posted: Friday, June 13th 2008
IAB Lends Helping Hand to Small Online Publishers
The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."
Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year.
Interested publishers may [...]
Posted: Wednesday, June 11th 2008
Yahoo to AMP Up Online Publisher Opportunities
Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising.
The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and sites participating in Yahoo's publisher network. Ads may target audiences by demographic profile, geography or online behavior, [...]
Posted: Monday, April 7th 2008