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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]
Posted: Wednesday, May 23rd 2012

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Supreme Court Ruling to Boost Online Political Ad Spend

The US Supreme Court has made a key ruling impacting campaign finance that could well translate into more political ads running online this campaign season. The Supreme Court has overturned a 63-year-old law, along with two of its own decisions, barring both corporations and unions from spending money directly on ads that advocate electing or defeating candidates. It also overturned parts of the McCain-Feingold Act, which barred issue-oriented ads paid for by corporations or unions 30 days be  [...]
Posted: Friday, January 22nd 2010

SocNets Poised to Follow Email Down Spam Path

Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace. Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have   [...]
Posted: Monday, November 2nd 2009

Candidates Use Behavioral Targeting to Reach Voters

Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle. Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites. Targeting Online Behav  [...]
Posted: Monday, November 2nd 2009

FCC To Take First Crack at Neutrality Rules

As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation. The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings. FCC Chairman Juliu  [...]
Posted: Friday, October 23rd 2009

Creative-Rich Dream Team to Refurb Interactive Ad Standards

The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force. This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state  [...]
Posted: Thursday, April 30th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

HuffPo Infused with $25M, Site Valued at $100M

Political news site The Huffington Post received $25 million in a financing round led by VC firm Oak Investment Partners. HuffPo plans to invest in infrastructure, increase in-house advertising capabilities and expand content offerings. The site primarily curates political content from other web destinations, but plans to launch a new investigative journalism initiative and unveil local versions of HuffPo in select metropolises. More video will   [...]
Posted: Tuesday, December 2nd 2008

Obama 'Roadblock' Pulls 21.7 Overall Household Rating

Barack Obama’s Wednesday night roadblock on most major TV networks pulled a combined overall household rating, in the top 56 local markets, of 21.7, reports MediaBuyerPlanner. The half-hour simulcast was the first to be aired by a presidential candidate since Ross Perot ran   [...]
Posted: Friday, October 31st 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

McCain Pummels Obama in Search Ad Relevance; Neither Does Great

While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard. Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se  [...]
Posted: Wednesday, September 10th 2008

Obama Cuts Back on August Web Spend; McCain Raises Stakes

Sen. Barack Obama drew slightly more buzz than Sen. John McCain over the course of the Democratic and Republican National Conventions, followed by Gov. Sarah Palin and Sen. Hillary Clinton, according to recent stats from Nielsen (pdf). Web traffic to BarackObama.com also   [...]
Posted: Monday, September 8th 2008

Palin Acceptance Speech Draws 37M Viewers, Utterly Outshines Biden

Governor Sarah Palin's debut as Vice Presidential incumbent on the Republican ticket drew 37 million viewers, dramatically outstripping the 24 million that watched Senator Joe Biden, the VP incumbent on the Democratic side. Her acceptance speech at the Republican National Convention (RNC) also eclipsed the audience for Senator Hillary Clinton's speech at the Democratic National Convention (DNC), in which Clinton put full support behind Senator Barack Obama's bid for Presidency, Nielsen Media   [...]
Posted: Friday, September 5th 2008

Take that, Obama: McCain One-Ups Olympic Buy

Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million. "Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc  [...]
Posted: Tuesday, August 5th 2008

Ex-Clinton Aid Reps Phorm to Policy-Makers

Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T. Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as   [...]
Posted: Friday, August 1st 2008

Obama Makes Gold-Medal Buy in Beijing Olympics

Senator Barack Obama's Presidential campaign made a $5 million ad buy in the Beijing Olympics. The package, which supposedly represents the most significant network-TV buy of any Presidential candidate in 16 years, includes network TV and cable advertising, writes Advertising Age. NBC Universal, which expects to rake in $1 billion in ad rev  [...]
Posted: Thursday, July 24th 2008