Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » ad pricing | 18 | 135 |
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| » computers & tech | 12 | 141 |
| » consumer packaged goods | 3 | 150 |
| » CRM | 1 | 152 |
| » cross media | 13 | 140 |
| » demographics | 12 | 141 |
| » direct marketing | 28 | 125 |
| » domain names | 7 | 146 |
| » don't believe the hype | 1 | 152 |
| » e-commerce | 32 | 121 |
| » email marketing | 13 | 140 |
| » entertainment | 9 | 144 |
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| » measurement & analytics | 10 | 143 |
| » media convergence | 13 | 140 |
| » minorities | 2 | 151 |
| » mobile marketing | 7 | 146 |
| » multi-channel marketing | 10 | 143 |
| » new and improved | 33 | 120 |
| » online ad market | 68 | 85 |
| » pearls of wisdom | 4 | 149 |
| » people | 4 | 149 |
| » personalization | 3 | 150 |
| » privacy | 1 | 152 |
| » promotions | 4 | 149 |
| » publishing | 57 | 96 |
| » real estate | 3 | 150 |
| » research & stats | 32 | 121 |
| » rich media | 12 | 141 |
| » search engine marketing | 59 | 94 |
| » signs of doom | 2 | 151 |
| » signs of recovery | 5 | 148 |
| » signs of what's to come | 38 | 115 |
| » spam & anti-spam | 2 | 151 |
| » syndication & RSS | 6 | 147 |
| » technical innovation | 3 | 150 |
| » telecom | 9 | 144 |
| » text ads | 42 | 111 |
| » tools & software | 48 | 105 |
| » top stories | 38 | 115 |
| » travel | 3 | 150 |
| » user experience | 23 | 130 |
| » viral marketing & social media | 9 | 144 |
| » weblog marketing | 9 | 144 |
| » women | 2 | 151 |
| » worst practices | 4 | 149 |
| » Youth | 2 | 151 |
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them
Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah, [...]
Posted: Monday, April 11th 2011
3 Tips for SMBs After Yahoo Publisher Network Goes Dark
Small businesses using the self-service platform Yahoo Publisher Network have until April 30 to find a new way to syndicate contextual listing in the wake of Yahoo’s decision to shut down the network. Yahoo suggested a move to Chitika, an advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. However, there are other alternatives to Chitika, should these companies be inclined to shop around. MarketingVOX asked the head of one of t [...]
Posted: Thursday, April 8th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Small Biz to Bump up Email, SocNet Spend
Though the majority of US small businesses plan to increase their use of email marketing and social media in 2010, more than half say they won't do online banner advertising and nearly one-fourth won't do search engine marketing (SEM), according to a study by Vertica [...]
Posted: Thursday, November 19th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Yahoo Develops Self-Serve Display Ad Product
In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
"Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a [...]
Posted: Monday, June 22nd 2009
Mixpo Offers Low Risk Online Video Ad Trials
Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport.
Mixpo aspires to help local broadcasters and cable operators create and deliver a [...]
Posted: Thursday, June 18th 2009
Local Businesses Nonplussed by Sponsored Search
Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal).
The study from research firm Borrell Associates and funded by Clickable – [...]
Posted: Tuesday, June 9th 2009
Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit
A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them.
On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.
[...]
Posted: Wednesday, May 27th 2009
OpenX Scores $10 Mil in Series C
OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million.
Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open [...]
Posted: Wednesday, May 27th 2009
SMBs Poised to Triple Site Spend
America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008.
That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin [...]
Posted: Wednesday, April 29th 2009
Amazon Pulls Plug on Paid Search Associates' Fees
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates [...]
Posted: Monday, April 6th 2009
Marketers and SMBs Disconnect over Online Tactics
Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money, according to a study by Bredin Business Information (BBI).
BBI, which surveyed both marketers and small businesses about their online and offline media preference [...]
Posted: Monday, March 30th 2009
How-To: Optimizing Business Listings in Local Search
This month, a comScore study reported that search engines have become the primary resource for seeking local services.
With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optim [...]
Posted: Thursday, February 26th 2009
New Ad Network Targets SMB Buyers
Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services.
The service combines search and behavioral targeting, relying primarily on ad-tags to identify users seeking business-related items, then serving ads from other sites based on their intent to purchase those items.
According to CEO/founder Chris Hulse, 32 million unique visitors conduct such searches across its suit [...]
Posted: Monday, January 26th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008