Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad pricing | 251 | 1061 |
| » ad selling | 601 | 711 |
| » ad targeting | 612 | 700 |
| » ad technologies & vendors | 552 | 760 |
| » advertainment | 38 | 1274 |
| » Advertising | 2 | 1310 |
| » affiliate marketing | 28 | 1284 |
| » agencies & ad departments | 253 | 1059 |
| » alternative marketing | 95 | 1217 |
| » Asia/Pacific | 34 | 1278 |
| » automotive | 32 | 1280 |
| » b2b | 42 | 1270 |
| » best practices | 106 | 1206 |
| » Big Picture | 1 | 1311 |
| » biz buzz | 339 | 973 |
| » branding | 168 | 1144 |
| » broadband | 48 | 1264 |
| » campaigns & creatives of note | 82 | 1230 |
| » case studies | 14 | 1298 |
| » co-op marketing & partnerships | 58 | 1254 |
| » computers & tech | 59 | 1253 |
| » consumer packaged goods | 33 | 1279 |
| » CRM | 10 | 1302 |
| » cross media | 66 | 1246 |
| » deep coverage | 1 | 1311 |
| » demographics | 70 | 1242 |
| » direct marketing | 154 | 1158 |
| » domain names | 55 | 1257 |
| » don't believe the hype | 9 | 1303 |
| » e-commerce | 236 | 1076 |
| » email marketing | 73 | 1239 |
| » entertainment | 83 | 1229 |
| » Europe | 56 | 1256 |
| » events | 14 | 1298 |
| » finance | 37 | 1275 |
| » global | 25 | 1287 |
| » healthcare | 13 | 1299 |
| » How-to | 4 | 1308 |
| » I-PR & business communications | 9 | 1303 |
| » instant messaging marketing | 16 | 1296 |
| » interviews | 6 | 1306 |
| » intrusive formats | 8 | 1304 |
| » Latin America | 9 | 1303 |
| » legal, government & regulation | 90 | 1222 |
| » loyalty & retention | 23 | 1289 |
| » major account moves | 21 | 1291 |
| » major brands | 163 | 1149 |
| » major players news | 766 | 546 |
| » measurement & analytics | 153 | 1159 |
| » media convergence | 82 | 1230 |
| » minorities | 8 | 1304 |
| » mobile marketing | 111 | 1201 |
| » multi-channel marketing | 60 | 1252 |
| » new and improved | 171 | 1141 |
| » online ad market | 527 | 785 |
| » pearls of wisdom | 34 | 1278 |
| » people | 36 | 1276 |
| » personalization | 39 | 1273 |
| » political parties & organizations | 20 | 1292 |
| » privacy | 31 | 1281 |
| » promotions | 19 | 1293 |
| » publishing | 349 | 963 |
| » real estate | 14 | 1298 |
| » research & stats | 396 | 916 |
| » rich media | 107 | 1205 |
| » Segmentation & Markets | 1 | 1311 |
| » seniors | 4 | 1308 |
| » sex sells | 1 | 1311 |
| » signs of doom | 28 | 1284 |
| » signs of recovery | 18 | 1294 |
| » signs of what's to come | 348 | 964 |
| » small business | 59 | 1253 |
| » spam & anti-spam | 14 | 1298 |
| » Spanish-speaking | 5 | 1307 |
| » syndication & RSS | 25 | 1287 |
| » technical innovation | 58 | 1254 |
| » telecom | 36 | 1276 |
| » text ads | 574 | 738 |
| » tools & software | 279 | 1033 |
| » top stories | 405 | 907 |
| » travel | 33 | 1279 |
| » user experience | 132 | 1180 |
| » viral marketing & social media | 71 | 1241 |
| » weblog marketing | 50 | 1262 |
| » women | 22 | 1290 |
| » worst practices | 67 | 1245 |
| » Youth | 12 | 1300 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Google Steps Up Enforcement of Ad Quality Policies
Google has announced it has made improvements to ensure ads comply with its policies.
It has:
Improved “query watch†for counterfeit ads by widening its monitoring of sensitive keywords and queries related to counterfeit goods.
Developed a new “risk model†to detect violations.
Implemented a faster manual review process [...]
Posted: Thursday, March 15th 2012
Microsoft Aims Ad Campaign at Consumers; Marketers Should Consider It Too
Microsoft is launching a global ad campaign to highlight not just one but several of its products and how they interrelate. The hope is that the company can encourage consumers to buy more of its offerings during the holiday season, it says in its blog post.
The campaign is interesting from an industry perspective as it is [...]
Posted: Tuesday, October 18th 2011
Top News: Kindle Fire | Advertise.com plans expansion | SEO checklist
Mobile Computing:
Amazon to unveil Kindle Fire tablet Wednesday.
Windows Phone Web Marketplace starts to go live around the world.
Square COO: There’s no [...]
Posted: Tuesday, September 27th 2011
Hotels Push Their Online Ad Tactics
Formic Media recently ran a campaign to test out Google's new offering, AdWords Express.
It was for Heathman Lodge, a resort in Vancouver, Wash, Information Week reports. Formic was interested in seeing whether the automated platform could earn a return on the ad buy, (the answer is yes), but the hospitality industry took note as well. It is likely no accident tha [...]
Posted: Friday, August 19th 2011
Heineken Strikes Eye-popping Deal with Google
Heineken is going to partner with Google in a multimillion-euro, multi-country initiative that includes collaboration on data. Its ads will run on YouTube video and mobile ads, according to the Financial Times, which broke the news.
"The deal with Google will mainly focus on distributing our commercials on YouTube, in order to reach our target groups of 20-somethings, but will also in [...]
Posted: Thursday, June 30th 2011
Top News: Google's Boutique.com | Women, Youth, Minorities Do Most Mobile Shopping
Business Strategies:
—Spanfeller Media Group website The Daily Meal comes out of beta today.
—American Red Cross website [...]
Posted: Thursday, December 23rd 2010
IAC Creates 'Content Farm,' Seeks Writers
Barry Diller of IAC looks to be in the process of creating a “content farm,†seeking writers for IAC properties.
IAC’s Pronto has launched The Writers Network, a site looking for people to write short how-to articles for between $10 and $25, according to AdAge.
The articles seem, for the moment, to mostly be designed for IAC site Home [...]
Posted: Thursday, December 23rd 2010
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010