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Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

Ad Spend to Increase Nearly 7% to $479B in '08

Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts. That forecast growth rate is unchanged from GroupM's   [...]
Posted: Monday, January 28th 2008

Yahoo Lands Search Deal with Grande Latin American Carrier

Yahoo is partnering with Latin America's largest mobile phone company, America Movil, to provide mobile web services in 16 countries in Latin America and the Caribbean. According to Reuters, Yahoo's oneSearch service will become the default on Movil's wireless carriers' portals. Yahoo plans on rolling out localized versions of oneSearch for each region. Mexico City-based A  [...]
Posted: Friday, December 21st 2007

Fox Buys Spanish, Portuguese Online Ad Firms

Fox International has purchased two online ad networks to flesh out its overseas offerings, reports Variety. Spanish-language ClickDiario and Portuguese-speaking Directa Networks were both bought up by FIC and will both help form a new online ad division. FIC made the purchases to work around regulations that prohibit it from advertising on the websites of cable or satellite competitors.   [...]
Posted: Thursday, July 19th 2007

Yahoo to Feature News and Iraq Blog from McClatchy

Yahoo will offer international reporting from newspaper publisher McClatchy Co., including a blog written by Iraqi staffers. Yahoo News will feature coverage of the project, dubbed "Trusted Voices," in the second quarter of this year, Reuters reports. The project will feature coverage from McClatchy foreign correspondents based in the Middle East, China, Latin America  [...]
Posted: Thursday, March 29th 2007

JumpTV Offers 'Ethnic' Programming on Joost

Newly launched web TV site Joost now carries select programming from "ethnic" internet media company JumpTV, reports Reuters. The deal between the two companies will make Spanish-language programming from Colombia, Chile and Peru available on Joost, as well as an Arabic-language comedy. Series from Romania, Russia and elsewhere are   [...]
Posted: Tuesday, March 6th 2007

Al Gore, MSN Partner in Green Concert a la Live 8

The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ. "Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin  [...]
Posted: Monday, February 19th 2007

Terra.com, Revenue Science Team for Behavioral Targeting

Terra.com, the U.S. Hispanic portal of the Terra Networks global internet group, has selected Revenue Science to provide behavioral targeting across its network, the companies announced last week. In addition to the U.S. portal, Terra has a network of 19 country sites in Latin America, the Caribbean and Spain.   [...]
Posted: Monday, July 10th 2006

Microsoft: Web's Largest Advertising Network in Works, Ad Testing Begins

Microsoft today announced that it has begun testing online display advertisements across Microsoft Office Live, Windows Live Mail and MSN Spaces, including ads from global companies Coca-Cola Brazil, JCPenney and Monster Worldwide. "With ad-supported software opportunities, we're able to offer great services at low or no cost for our consumers a  [...]
Posted: Wednesday, March 15th 2006

Google, Univision Boost Spanish-Language Ad Inventory

Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad   [...]
Posted: Friday, July 29th 2005

Major Portals to Launch Hispanic Trade Campaign

AdWeek reports a group of sites including AOL, MSN, Yahoo, Terra Networks and Univision, plan to bow a trade campaign to media buyers in the second half of the year. They chose three Chicago-based Publicis Groupe shops to handle creative and media duties, tapping Lapiz for creative and Tapestry and Starcom IP for media and strategy.   [...]
Posted: Wednesday, March 23rd 2005

Hispanic Net Advertising Rising Quickly

Driven by targeting options online Hispanic advertising continues to grow explosively, rising from $75 million last year to an estimated $100 million this year, and up from a mere $10 million in 2002, according to AdAge. Marketers can target Hispanics in both English and Spanish, depending on the sites they visit, their region and other factors.   [...]
Posted: Monday, February 21st 2005

Google Global Revs Increase Fastest

SearchEngineLowdown points out a BusinessWeek story showing that Google's international revenues are growing much faster than the domestic business. It now accounts for 35 percent of the revenues, up from 29 percent in the same quarter last year. That should increase further with new Europe and Asian distribution deals signed with AOL, Ask Jeeves and Shopping.com.   [...]
Posted: Wednesday, February 2nd 2005

Craig's List Takes on World

Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).   [...]
Posted: Monday, January 31st 2005

Global Net Adspend to Beat Outdoor

Revolution reports that new ZenithOptimedia figures show that worldwide online advertising spending - which has been trailing online ads in the U.S. - will grow to 4.4 percent of media budgets by 2007, beating out outdoor advertising.   [...]
Posted: Tuesday, December 7th 2004

Hispanic Media Up, Still not Proportionate, Here's Why

MediaPost: Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media While Hispanic media spending continues to outpace other media growth by a factor of four, the Association of Hispanic Advertising Agencies (AHAA) said that rate should be roughly doubled to  [...]
Posted: Thursday, April 22nd 2004