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- Showing 1 - 14 of 14
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
Mexicans Use Phones to Pay for Meals, Taxi Trips
Major banks in Mexico, including Citigroup Inc. and BBVA, are partnering with mobile operators Telefonica SA and Iusacell to launch a mobile charge service, reports Reuters.
Mobile users will soon be able to link savings accounts to their phones, so payments can be made to restaurants or taxis, for example, via text message. The offering is targe [...]
Posted: Tuesday, August 26th 2008
Fans Worldwide Follow Olympics Online
Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.
[...]
Posted: Wednesday, August 20th 2008
Entertainment Drives Mobile Web Growth in BRIC Countries
Entertainment-themed websites are the most popular with mobile internet users in the growing mobile markets of Brazil, Russia, India and China (BRIC), according to Nielsen's latest Mobile Media Marketplace report (PDF), writes MarketingCha [...]
Posted: Wednesday, August 20th 2008
Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth
ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
High energy and commodity prices are stoking inflation, [...]
Posted: Tuesday, July 1st 2008
Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile
The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012," [...]
Posted: Monday, June 23rd 2008
Ranks of 'Hyperconnected' Poised to Boom
Some 16 percent of the global information workforce is "Hyperconnected" -- and the 36 percent who are "Increasingly Connected" will likely be joining them soon -- according to a recent study that examined device and application use and used cluster analysis to identify various groupings, MarketingCharts [...]
Posted: Monday, June 9th 2008
ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West
In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts.
Growth continues to [...]
Posted: Wednesday, April 2nd 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
QuinceGirl Allies with Terra to Better Target Young Latinas
Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential.
In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer [...]
Posted: Wednesday, December 19th 2007
Zune Launches Custom Player for Reggaeton Fans
While Apple dedicates specialty iPods to U2, Microsoft's Zune shoots for the Latin market with a customized Zune for reggaeton act Wisin & Yadel.
The limited edition Wisen & Yadel Zune will hit Wal-Mart stores nationwide Oct. 29, according to Reuters, and will feature a new album by th [...]
Posted: Monday, October 22nd 2007
Al Gore, MSN Partner in Green Concert a la Live 8
The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ.
"Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin [...]
Posted: Monday, February 19th 2007
Yahoo Updates Web Mail, Partners with TV Guide
Yahoo has launched a new beta version of Yahoo Mail as well as a partnership with TV Guide that will allow Yahoo to put program guides online.
The new version of free, ad-supported we-based Yahoo Mail is being rolled out in several countries and offers improved speed and performance, as well as a calendar-timeline view, which includes the ability to view maps of meeting places, Silicon Valley/San Jose Business Journal [...]
Posted: Friday, September 15th 2006
Unilever: Will Triple Online Spend
Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad spending intentions have proven optimistic in the past, however. In pre-bubble days, Unilever even once said it would spend $1 billion in online marketing, a strategy that got lost on the wa [...]
Posted: Tuesday, March 15th 2005
- Showing 1 - 14 of 14